احمد ارشاد

Leading Xiaomis full commercial operation across the Eastern Province —
Smartphones, Consumer Electronics, and AIoT — across 228 stores in 14 cities.
• Oversaw a regional portfolio generating SAR 30M+ in annual sell-out
revenue, managing end-to-end channel performance across IR and NKA
networks
• Delivered 20% sell-out growth through strategic retail planning, channel
optimisation, and targeted promotional execution across the region
• Led and developed a 35+ person team of supervisors, sales staff, and retail
resources — setting KPIs, managing performance, and driving field force
productivity
• Managed strategic distributor partnerships with Najd and M2 Telecom,
overseeing stock planning, sell-in targets, and retail coverage across 228 points
of sale in 14 cities
• Owned key account relationships with eXtra, Jarir, Lulu, Carrefour, and
Nesto, ensuring commercial alignment, product visibility, and sell-out
performance
• Collaborated cross-functionally with marketing, product, GTM, and supply
chain teams to execute product launches, promotional campaigns, and
channel development initiatives
• Drove sales forecasting, inventory planning, and budgeting to maintain
operational efficiency and business sustainability

Rebuilt Nokias commercial presence in the Eastern Province from scratch following
the Android relaunch — growing from zero to 11% regional market share within six
months.
• Grew regional market share from 4% to 11% in two quarters post-Android
relaunch through disciplined channel strategy and retail execution
• Promoted from Team Leader to Regional Sales Manager in 14 months —
one of the fastest progressions in the local organisation
• Managed top-tier key accounts across eXtra, Jarir, Panda, Carrefour, and
Lulu — maintaining commercial margins and sell-through performance
• Built and led the regional sales team from the ground up — hiring, training, and
developing all direct reports with defined KPIs and performance frameworks
• Designed and rolled out sell-in and sell-out incentive schemes across retail
channels, boosting retailer engagement and in-store traffic
• Managed inventory positioning, tracked stock levels, and executed consumer
promotions tied to new product launches

• Supervised and mentored a sales executive team, consistently surpassing sales
targets
• Conducted training sessions to enhance product knowledge, customer service,
and sales techniques
• Monitored team performance, providing regular feedback and conducting
appraisals
• Developed and implemented sales strategies that increased customer
acquisition and revenue