ahmed basha

• Lead sales operations across Saudi Arabia, Kuwait, and Bahrain for major water technology brands including Bell & Gossett, Lowara, Flygt, and AC Fire Pump.
• Own regional sales strategy across commercial, retail, industrial, and infrastructure segments, aligned with Annual Operating Plan (AOP) targets.
• Manage multi-channel sales model (6 commercial and 3 retail channels), ensuring coverage, compliance, and performance optimization.
• Drive end-to-end forecasting and pipeline governance using Salesforce and Power BI, achieving ~75% forecast accuracy.
• Lead budgeting, resource planning, and KPI tracking to ensure profitable and scalable growth.
• Build and maintain executive-level relationships with consultants, EPCs, utilities, and key private accounts.
• Expand and develop authorized distributors and resellers through structured programs, contributing to 15% YoY growth.
• Recognized for ethical leadership and transparency; awarded Xylem Integrity Ambassador (2024).

• Developed and implemented effective sales strategies to drive market growth and enhance competitive positioning.
• Managed and optimized the sales pipeline, focusing on key metrics to boost conversion rates and overall success.
• Sourced and integrated new distribution partners, broadening market access and diversifying revenue streams.
• Served as a strategic advisor to key clients, ensuring alignment of solutions with their business goals.
• Collaborated with cross-functional teams, including product and engineering, to deliver tailored solutions that meet customer needs.

• Spearheaded sales initiatives for renowned international OEMs such as Grundfos, KSB, Rheem, and Pentair, focusing on pumps, valves, and water heating solutions.
• Directed complex, technically-driven business divisions, successfully managing commercial and infrastructure projects.
• Maintained full P&L accountability in a project-oriented setting, driving profitability and enforcing cost management strategies.
• Fostered strong relationships among OEM partners, internal engineering teams, and high-demand clients to ensure successful project delivery.
• Championed the implementation of ERP and CRM systems to enhance operational efficiency and sales tracking.

• Successfully led a dynamic 6-member sales team while serving as Acting Sales Manager, driving team performance and motivation.
• Developed and implemented competitive pricing and segmentation strategies that effectively safeguarded profit margins.
• Strategically expanded the regional footprint, resulting in increased market share and enhanced customer retention through a relationship-focused sales approach.
• Fostered a collaborative team environment, encouraging open communication and shared goals to achieve sales targets.
• Leveraged data-driven insights to refine sales strategies, leading to improved customer satisfaction and loyalty.

• Spearheaded engaging technical sales presentations for YORK HVAC systems, enhancing client understanding and driving product adoption.
• Streamlined sales order processing, ensuring adherence to project specifications and improving operational efficiency.
• Cultivated strong post-sale relationships, proactively addressing customer needs and resolving issues to boost satisfaction and loyalty.
• Collaborated with cross-functional teams to align sales strategies with market demands, contributing to overall revenue growth.
• Leveraged customer feedback to refine sales approaches, resulting in increased client retention and repeat business.