Product Marketing Manager
KnowledgeNet
Total years of experience :14 years, 5 Months
Joined the WW Azure Global Marketing Group to support the Azure Business Group Scale markets to lead and execute the marketing plans in USA, Asia Pacific, Japan, and China. I orchestrate motion end-to-end development, production, manage suppliers, land campaigns on relevant marketing engines and track their performance. I drive the Azure business and developing credibility.
• Orchestrating motions that have achieved over $200M in the influenced revenue and over $110M in influenced pipeline through 2020’s Q1 and Q2, resulted in 24% incremental increase on Azure Consumption Revenue
• Collaborating with the Azure Products Owners globally to onboard new tracks to the continuity of the 2 motions
• Educating various Partner Marketing Advisors of how the motion process & their roles in driving virtual events
• Onboarding new team members, by explaining introducing them to team, explained the daily processes & operations within our team & introduced them to our new processes within the motion
• Managed the relationships with world class Microsoft partners for current & future motion delivery (Spektra Systems, EventBuilder, etc.)
• Capitalizing on market-building opportunities, such as strategic partnerships, digital marketing, PR & media relations
• Leading Digital Asset design project, worked with agencies to produce core digital content, videos & photography to deliver key marketing messages through various programs and channels to enable direct and indirect Go-To-Market initiatives
• Restructuring internal information flows and created databases to consolidate efforts with the result of removing more than one full-time-employee worth of non-value add work
• Driving significant improvement to operational metrics, most notable, increasing virtual events with impact to over 25%
• Blueprinted the Azure Immersion and Virtual workshops delivery, processes, dashboards & customer journey
Headhunted in 2019 to plan, orchestrate & build team of the Marketing Department towards assuring the flow of integrated marketing strategy into sales strategies in the strong startup Danas Business Consultancy LLC. Overseeing the implementation of the Marketing strategy; including campaigns, events, digital, lead generation & PR (tactics). I prepared the annual Marketing plan, Sales led motions & ensured objectives are achieved through a programmatic sales approach. My main responsibilities are including 360 MARCOM, Customer Prepositions, Budgeting & P&L Accountability.
• Launched 2 projects, in partnership with Abu Dhabi Cruise Terminal & Maqta Gateway (Governmental Partnerships)
• Secured new partnership with Al Wahda Football Club, KPMG, AD Sports Council & JLL Property Investment
• Developed & owned the annual marketing plan & managing a team of 8 people
• Built 5 F&B concepts for consultancy clients, in regards of Concept, Brand, and Go-To-Market Strategies
Headhunted in 2018 to join the Government of Ajman’s new development arm; Marsa Properties LLC, lead a successful career working on the existing & off-plan projects business strategy. My main responsibilities were Brand Management - Digital Disruption, Customer Engagement, Research & Insights Generation.
• Built the Marketing Department, in regards of strategy, plan, budgets, standard operating procedures, etc.
• Blueprinted the Standing Operating Procedures Manual for the company
• Initiated the Marketing team; talents, hired 10 candidates to take care of Digital, Events & Creative
Joined to execute the marketing plan, campaigns & digital transformation of Sharjah Islamic Bank. Promoted twice to hold the Senior Marketing & Business Development Officer role, towards enhancing products matrix & sustaining the bank’s brand.
• Conducted 4 product launchings
- COOP MasterCard Prepaid (MoU Initiation - Product structuring - Implementation - IT Development - Marketing - Go to Market)
- Tamallak Home Finance (Product Restructuring and Rebranding)
- Smiles MasterCard Credit Card (Implementation - IT Development - Marketing - Go to Market)
- Al Sa’ada MasterCard Prepaid Card (MoU Initiation - Product structuring - Implementation - IT Development - Marketing - Go to Market)
• Drove the new product trainings, seminars & workshops for branches & sales staff in collaboration with Training Department
• Led Branding team, in collaboration with Engineering Department to open 4 - 5 branches year, that summed up to a total of 13 branches
• Boosted digital platforms’ customer interactions by 54% by developing content & online campaigns
• Maintained, developed & updated CRM System for marketing & business development activity
• Increased Internet Banking usage with 30% by executing new campaigns & app development
• Associated member of the Awards Committee with 5 awards to the bank throughout 2012 and 2018
Headhunted in 2009 by Allianz Egypt (Client) from the events agency B-Link Marketing Solutions to execute all sales support activities, in regards of printed collaterals, events structuring, customer relationship management and trainings, on branch level. Handled marketing operations & support for 4 branches.
• Achieved Highest Sales Branch for 1st & 2nd Quarters 2010 & was awarded Highest Achieving Marketing & Sales Support for Year 2010
• Built relationships with customers establishing long-term business growth to help sales achieve 18% over yearly target of 2010
• Event management including initial planning meetings, liaising with venues, speakers, organizing mailing, full event administration & post-event follow up & reporting
I have a Bachelor’s in Business Administration major Marketing minor Finance from the Arab Academy for Science, Technology & Maritime Transport, Cairo.
