Operations Manager
MRTE Toys Trading Est
Total years of experience :11 years, 8 Months
Accomplishments:
• Handpicked to direct and control the company’s wholesale/retail operations and give strategic guidance and direction to ensure that the company achieves its mission and objective.
• Played a vital role in identifying growth opportunities, improving market presence and maximizing profitability by offering quality services, optimized costs and superior customer satisfaction.
• Contributed in establishing and opening the company's retail stores from scratch under the brand name iKids Toys
• Instrumental in setting up a robust E-commerce department and build long lasting relationships with reputed platforms.
• Streamlined work procedures within the company including the standardization and improvement of purchasing and selling procedures in the wholesale and retail sectors.
Strategic Enabler
• Establishing a vision, short & long-term strategy, business development plans and strategic direction that efficaciously repositions the Company for success.
• Owning responsibility of overall revenue achievement; retention and market share growth by devising strategies aligned with customer needs and business goals
Revenue
• Defined the vision for the product and collaborated with other departments to ensure that the financial and consumer satisfaction goals are met.
Improvements
• Defined the vision for the product and collaborated with other departments to ensure that the financial and consumer satisfaction goals are met.
• Instrumental in enhancing performance, augmenting business/ profits and surpassing expectations by leveraging the wealth of experience in developing strong businesses and brands in the region.
Supply Chain Excellence
• Reengineered business processes, redesigned commercialization plans, and instilled urgency for operational discipline by rigorously restructuring marketing and brand promotion plans.
• Developed synergetic relationships with local and overseas suppliers and expanded credit payment transactions that resulted in enhancing the business cash flows.
• Understood the inputs and components of Inventory Planning e.g., demand variability, supply variability, lead-times and delivered innovative systems to ascertain landing on time.
• Integrating strategic planning with extensive knowledge of Saudi markets for developing pricing, new promotion supply strategies including budgeting and forecasting to successfully expand sales volume and market share.
Accomplishments
• Organized, directed, controlled and evaluated the operations of establishments that sell merchandise on a retail/wholesale basis.
• Contributed heavily in analyzing market research and trends to determine consumer demand, potential sales volumes the effect of competitors' operations on sales.
• Conceptualized company-level business growth strategies geared towards advancing market share as well as, sales volume by efficiently leading a sales team and providing guidance on achieving revenue objectives.
Market Research
• Directed market research with a close eye on competitors’ offerings, current trends, industry dynamics, and economic oscillations among others to devise watertight strategies.
• Generated revenue according to the sales/revenue goals and provided leadership towards the achievement of maximum profitability. Trained and equipped the sales force with all the tools necessary to achieve their sales goals.
• Full-spectrum accountability of product life-cycle from planning to strategy implementation, creating trend-driven product ranges. Achieving optimum cost through challenging negotiations, supplier relations and, streamlined processes.
Product Life Cycle Management
• Ownership of strategic and operational policies, planning cycles and preparation of purchase plans. Additionally, ensured seamless material flow from suppliers/manufacturers to customers.
• Conducted distributor/supplier reviews- identified performance based on pricing, distribution and service capabilities, recommended appropriate action as needed for the achievement of growth and revenue targets.
Sales & Profitability Improvements
• Drove sales, profitability and customer satisfaction scores, designed pricing and merchandising strategies to capture target market, whilst ensuring value-addition to the customers, resulting in long-term customer growth and loyalty.
• Maintained optimal inventory levels, established budgets and controlled expenses to meet budget guidelines, analyzed variances and took appropriate action to maximize turnover and profits.
• Developed metrics to measure growth and provided requisite reports (sales/trend/inventory/profitability to the management). Worked closely with cross-functional staff to deliver innovative solutions, targeted product messages and the right marketing strategy.
Designation Chronology:
• Jan 2010 - Aug 2012: General Manager.
• Jan 2007 - Dec 2009: Manager of Purchasing & Warehouse.
• July 2003 - Dec 2006: Purchasing & W/H Supervisor.
Joined the organization as Purchasing & W/H Supervisor, moved up the career trajectories by meriting multiple promotions until the position of General Manager.
Strategy/ Mission & Vision Planning
• Developed a high level of customer insight into the domestic market, having a clear understanding of the market size, customer needs and buying behaviour, competitor shares & activity, legislative requirements and strategic positioning; utilizing all these to develop effective strategies for achieving competitive advantage.
Strategic and Operational Performance Owner
• Managed, on a day-to-day basis, the implementation of agreed marketing activity, covering all elements of the marketing, procurement, vendor relations, product strategies and demonstrations for customers. Ensuring that all agreed activity is delivered on time, within budget and to a high standard.
Customer Satisfaction
• Gathered and prioritized product and customer requirements, defined the product vision, and worked closely with finance, sales, marketing and support departments to ensure revenue and customer satisfaction goals are met.
• Orchestrated all procurement activities - displayed strong legal knowledge pertinent to shipping and clearing formalities of imported goods. Established governance structure to align supply chain and organizational priorities with sales, inventory management, and on-time delivery.
• Conducted in-house surveys addressing customer satisfaction and behavior as well as suggested improvements in product and supplier portfolio. Displayed powerful people management skills, stimulated higher staff performance by identifying gaps and coaching employees.
2002: Bachelor's degree, Industrial Engineering and Management, Arab Academy for Science and Technology, Alexandria, Egypt.
