Ahmed El Banna

• Leads the marketing team and responsible for initiating and orchestring the excellent activation of marketing actions that strengthen NFIC brands, and extend brand presence into suitable new food categories that can win.
• Accountable for providing the consumer silver bullets to be fired by sales for the delivery of value sales and profitability.
• Manage the current portfolio of products, recommending priorities, strategy, and future growth initiatives, and ensuring they are successfully brought to market.
• Put the consumer at the heart of the business guided by the overall principle of consumer is our boss
• Responsible for continually developing and improving the capability of the overall marketing team, by guiding, training, and coaching the marketing resources.

• Lead the development of in depth understanding of the corporate challenges and opportunities based on detailed understanding of the consumer, customer and competition across the categories.
• Lead the dissemination of the overall Company strategies into specific business strategies (for each category and market) and ensure these strategies are in line with division’s strategic framework.
• Manage corporate priorities to ensure the maximum return on investment of time, and financial resources.
• Responsible for planning and preparing business and marketing plans for initiatives that guarantee achieving the goals and objectives of the Company
• Manage the implementation of the marketing plans to be smoothly delivered in due time and achieve expected results.
• Develop the Company business through adequate business planning and execution to ensure consistent growth and continuous search for opportunities.
• Participated in building the company’s vision, strategies and operational imperatives that will ensure the achievement of the company’s long-term plans.

• Lead the development of in depth understanding of the corporate challenges and opportunities based on detailed understanding of the consumer, customer and competition across the categories.
• Lead the dissemination of the overall Company strategies into specific business strategies (for each category and market) and ensure these strategies are in line with division’s strategic framework.
• Manage corporate priorities to ensure the maximum return on investment of time, and financial resources.
• Responsible for planning and preparing business and marketing plans for initiatives that guarantee achieving the goals and objectives of the Company
• Manage the implementation of the marketing plans to be smoothly delivered in due time and achieve expected results.
• Develop the Company business through adequate business planning and execution to ensure consistent growth and continuous search for opportunities.

• Lead the development of in depth understanding of the corporate challenges and opportunities based on detailed understanding of the consumer, customer and competition across the categories.
• Lead the dissemination of the overall Company strategies into specific business strategies (for each category and market) and ensure these strategies are in line with division’s strategic framework.
• Manage corporate priorities to ensure the maximum return on investment of time, and financial resources.
• Responsible for planning and preparing business and marketing plans for initiatives that guarantee achieving the goals and objectives of the Company
• Manage the implementation of the marketing plans to be smoothly delivered in due time and achieve expected results.
• Develop the Company business through adequate business planning and execution to ensure consistent growth and continuous search for opportunities.
• Participated in building the company’s vision, strategies and operational imperatives that will ensure the achievement of the company’s long-term plans.

• Developing annual marketing and operating plans in-line with company strategy
• Yearly budget development, planning and directing for brands of specialty
• Planning, preparing and executing launching plans for new products
• Supervising the implementation marketing activities
• Developing, preparing and implementing trade and consumer sales promotion

Brand Manager Potato Chips Category (Chipsy, Lay's & Crunchy Brands), Chipsy for Food Industries S.A.E, Frito Lays International, a PepsiCo. Inc. Company, Egypt, July 2002 - September 2003

• Re-launched Chipsy brand achieving double the sales targets
• Maintained leadership and grew market share of the market leader brand Chipsy
• Develop and implement various programs that support distribution channels

Brand Manager (Lay's & Crunchy Brands), Chipsy for Food Industries S.A.E, Frito Lays International, a PepsiCo. Inc. Company, Egypt, August 2001 - July 2002

• Create new ideas for sales promotion and advertising
• Studying, analyzing and monitoring market and competitors through retail audits
• Develop and implement advertising and media plans

Brand Manager (Crunchy Brand), Chipsy for Food Industries S.A.E, A Pepsi Co. Inc. Company, Egypt, September 2000 - August 2001

• Deep category understanding and research studies
• Designing, executing and launching of advertising campaigns
• Re-positioned Crunchy brand leading to tripling the brand sales volume

• Develop and implement below the line activities in-line with plans
• Manage and implement marketing support and incentive programs to different sales channels
• Develop print material layouts designs, production and installation or distribution