Ahmed EL Dessouky, managing Director

Ahmed EL Dessouky

managing Director

Great foods

Location
Egypt
Education
Bachelor's degree, Finance
Experience
22 years, 0 Months

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Work Experience

Total years of experience :22 years, 0 Months

managing Director at Great foods
  • Egypt - Alexandria
  • My current job since September 2018
Chairman at Multi For Trading & Midi Trade
  • Egypt - Cairo
  • February 2016 to August 2018

Merge both companies to be one entity
• Develop and execute the company’s business strategies in order to attain the goals of the
board and shareholders
• Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities
• Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times
• Planning and implementing long term business strategies to achieve the company’s objectives
• Setting company budgets and forecasts alongside the finance director
• Working closely with the Sales Director and Sales Team to land large accounts
• Managing the direction of the company and guiding senior members of the company
• Reporting results to the shareholders on a quarterly and annual basis
• Analyzing opportunities for growth in market segments to drive profitability

Deputy General Manager at Mashreq For Business Development ( Rachid Group)
  • Egypt - Alexandria
  • July 2014 to January 2016

• Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans.
• Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Preparation of an Annual Report summarizing progress on short and long range plans.
• Develops, reviews, updates and implements business strategic planning including sales, financial performance and new products developments.
• Managing P&L

National Sales Manager at Mashreq For Business Development (Rachid Group)
  • Egypt - Alexandria
  • February 2009 to June 2014

Team Management:
• Set Sales strategies in line with the company’s overall strategies including the annual operational plan and the derived sales objective and action plan.
• Responsible for managing and coaching the subordinates to ensure that the departmental objective are achieved effectively
• Set job description and performance indicators for the team members
• Set individual targets for the team members
• Follow-up and evaluate performance for the team members

Distributors Management:
• Follow-up and Audit the distributors Accounts & expenses
• Support field Managers in monitoring Distributor ROI
• Communicate and execute customer management roadmap through out the organization and monitor progress
Clients Management:
• Retain and Enhance current clients
• Acquire new customers
• Follow-up clients' credit position in accordance with company policy

Libya Sales Manager at Dreem
  • Egypt - Alexandria
  • February 2006 to January 2009

Team Management:
• Select Sales team
• Train and enhance team members capabilities
• Set job description and performance indicators for the team members
• Set individual targets for the team members
• Follow-up and evaluate performance for the team members
Distributor Management and Development
• To be the focal contact point between the Company and the distributors
• To set Distributor strategy, objectives, and action plans
• To monitor and assist the distributors in achieving the set objectives
• To motivate and control the distributors

Sales Operations Manager at Mashreq Des Produits Laitiers (Bongrain) & Dreem
  • Egypt - Alexandria
  • September 2003 to February 2006

Sales Planning and Strategy Formulation
• Support NSM in overall development of Sales strategy and implement it at operational level
• Responsible for analyzing sales team performance and recommends projects and actions for achieving Company and Functional targets
• Assist in Sales budgets development and monitoring
• Control Sales expenses and resources
• Provide sales forecasts in line with sales trends and plans
• Communicate demand forecasting with Supply Chain
• Organize stock requirements to insure availability
• Advise priorities and appropriate normal and promo stock requirements
• Participate in setting, achieving, and deploying volume-value objectives to achieve profitability objectives
• Set, deploy, and achieve objectives of distribution, merchandising, visibility, and all field sales related functions

Distributor Support
• Support field Managers in monitoring Distributor ROI
• Support Distributors management system and all its components
• Assist in monitoring and reporting sales incentives and contests
• Communicate and execute customer management roadmap through out the organization and monitor progress
• Ensure professional practice and procedures are in place in the organization

Sales Information System
• Responsible for sales information system
• Responsible for operational reporting
Other
• Act as a liaison between Sales and Marketing in: Launches, trade promotions, consumer promotions, etc
• Coordinate price lists with Marketing and Finance

Area sales Manager (Alexandria) at Bel Egypt
  • Egypt - Alexandria
  • June 2002 to August 2003

• Leading a Team of 2 sales supervisors & twelve sales reps with the objective to increase coverage & distribution
• Managing the sales team to increase the dealing customer & Distribution Vs Coverage.
Sales supervisor (Kolubai) June 02 -Dec 02
• Lead a team of four sales rep with the objective to increase coverage & distribution
• Managed to rebuild the daily sales routes Vs Kolubia Total Universe

Education

Bachelor's degree, Finance
  • at Arab Academy For Science, Technology & Maritime Transport
  • June 2001

Specialties & Skills

Team work , leader
Medical back ground

Languages

English
Expert

Hobbies

  • Squash