Digital Media & Marketing Director
Formedia
مجموع سنوات الخبرة :11 years, 6 أشهر
- Supervising and developing a small team of marketing specialists and designers.
- Transformation of company's and clients online presence into strong visual brand.
- Establishing content editing, production plan and calendar to enhance system workflow while using CRM and task managment software
Responsibilities:
• Setting campaign guidelines, goals, metrics, platform, budget, schedule and analysis.
• Performing Pre- and Post Campaign Analysis and reporting to clients through Customer Services.
• Researching Target Segments and creating Buyer Persona.
• Researching Keywords and Ad Networks for PPC Ads.
• Running Ad Campaigns on Different Platforms ( Facebook, Instagram, Twitter, Snapchat, Google, Native Ad Networks e.g. Jubna & Speakol )
• Competitors ad analysis as well as setting Lessons Learned and Guidelines
• Overseeing and following advertising and social media activities:
---◘Content Creation
---◘Graphic Designs
---◘Motion Graphic Video Production,
---◘Competitors Social Media & Website audits
---◘Active and Engaging Hashtag Researches
Achievements:
* Revamped Company's website in assist with Web developers.
* Curated and Created content for the new website.
* Updated Company's Visual Brand to look modern using the same visual elements.
* Created Company's Brand Book.
* Updated Company's Business Presentation From (PowerPoint Slide Show) to (Visual Corporate Video Presentation) using Adobe After Effects.
Responsibilities:
* Designing Company's Advertisement (Job Ads, Magazine Ads)
* Coordinating Content For Company's Website
* Managing Social Media Pages (Inquiries, Requests)
* Organizing Technical Part of Social Media Accounts (Facebook, Twitter, Linkedin, Instagram)
* Designing Catalogs and brochures for the company's products and services
Working as Multimedia Production Engineer at Nasser Higher Military Academy for one year as infantry soldier.
Achievements:
* Updated Academy's Logo
* Edited Over 100 Videos for educational purpose for Academy Courses.
* Presented over 50 Media Presentation (Videos, Slideshows, Animations, Graphics) to:
---- Minister Of Defence and Supreme Council
---- Foreign Armies Delegates
---- Air Force Commander
---- Naval Force Commander
Responsibilities:
* Graphic Designs using Adobe Photoshop, Adobe Illustrator
* Video Editing using Adobe Premiere Pro
* Video Compositions using Adobe After Effect
* Audio Editing using Adobe Audition
Former Positions:
Evaluation Committee Member: \[Nov 2012 - Aug 2013\]
Organizing Squad Chief: \[Sep 2013 - Sep 2014\]
Organizing Squad Member: \[Oct 2014 - March 2016\]
Quality Manager: \[April 2016 - Nov 2016\]
Marketing & Media Production Manager: \[Nov 2016 - Apr 2017\]
Responsibilities:
• Monitoring print materials designs and printing.
• Monitoring social media channels.
• Monitoring the documentation process of events and work sessions through photography and videography.
• Monitoring the production process of media (Photos, Videos, etc)
• Developing consistent brand image through social media, print materials, etc.
• Create and implement an innovative SEO strategy.
• Closely monitor and analyze results and recommend solutions to improve traffic and online reputation
• Manage advertising, social media, word-of-mouth and email campaigns designed to acquire new customers
• Develop, maintain, and cultivate affiliate marketing relationship
Ten In Black is a scientific team in Faculty of Engineering, Mansoura University. Ten In Black is interested in and only in Robotics. The team consists of nearly 25 Members who are working to increase their knowledge of Robotics through Project Based Learning.
Achievements:
•Team Ranked 1st Regionally in Minesweepers Competition (Cairo, Egypt)
•Team Ranked 2nd Worldwide in Minesweepers Competition (Antofagasta, Chile)
Responsibilities:
I manage: Branding, Marketing, Fundraising, Public Relations.
Managing Social Media and Content Marketing Campaigns for Open Source
Club Camp in Mansoura University.
• Achieved 300% of OSC Camp Target Trainees (Targeted Niche).
• Went viral to reach 54k people in only 2 weeks with 0 Budget.
Studied Computer and Control System. I specialized in Multimedia Production (Graphics, Video)
