Marketing Research Manager
Tabuk Pharmaceuticals
مجموع سنوات الخبرة :20 years, 6 أشهر
Developing and managing marketing research projects to provide market insights and recommendations for pipeline products.
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans in all stages of the Product Life Cycle
Designing research questionnaires and moderator guides
Working with Project Directors to oversee the fieldwork initiative
Interpreting data, writing reports, and making actionable recommendations
Working with cross-functional innovation teams.
Profit & Loss responsibility through my knowledge of Accountancy and Finance.
Utilizing all resources cost effectively.
Ensuring profit targets are achieved, margins maintained & expenses controlled.
Monitoring performance against targets both internally & externally.
Effectively managing, coaching, motivating and developing the data collection team.
SNAP Professional Program Skills
Questionnaire Designing: Designing paper, email and HTML questionnaire editions
Publishing Surveys: Email invitations, webhost panels and field.
Data Analysis: Cross-tabulation, Word Maps, Filtering, Scoring Systems and Literal responses.
Techniques: Routing, Randomization, Totalizing, Dynamic Texts, Conditional Questions and Rating Check
Marketing
Setting and managing selective marketing and communication plans in accordance to market share reviews.
Account Management.
Managing key hospital accounts in my territory. Establish a penetration and development strategy for accounts. Identifying key contacts and decision makers.
Event management
Planning and executing big events and conferences on both local and regional level. Coordination with speakers from abroad with all entailed details.
Customer Relation Management
Analysis of sales and performance on monthly, quarterly and annual basis.
Management of marketing budget and expenses.
Classification and mapping of customers Creation of a data base of existing and potential customer Cluster approach towards contact mapping.
Customer Training and knowledge Dissemination Medical presentation to healthcare professionals using the latest technology of presentation. Regular presentations to healthcare professionals on concerned products Train them how to use products.
End Customer Relation management Creation of a data base of existing and potential customer. Management of consumer awareness campaign in Cairo East.
Executive summarizing of marketing research data and recommending marketing solutions for pharmaceutical companies
Managed a team across UAE, executing and analysising Pharmaceutical surveys.
Developing and implementing a selective sales and marketing plan for my territory.
Responsible for creating demand for obesity medication and launching and following up an awareness campaign.