Ahmed Elkert

Support the analytic needs of a business unit by analyzing web traffic using clickstream tools such as Google analytics, Omniture etc. Use standard BI tools, to produce reports relating to outcomes.

Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.

Collaborate with external partners such as Agencies to assist with data collection and reporting.

Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc).

Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements

Focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis).

Deliverables:
- Weekly, monthly reports (excel, BI tools, clickstream analytics).
- Lead development of senior management dashboards.
- Website behavior and customer experience analysis.
- Data consolidation and validation.
- Coordinating tags, tracking parameter implementations.
- Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.
- Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
- Documentation relating to existing processes and suggestion / presentations for improving those processes.
- Effective and persuasive presentations (verbal and written) for project teams and business leaders.

Managing online registration and email campaign for Abu Dhabi media brands:

1- admedia.ae
2- anazahra.com
3-thenational.ae
4- Majid.ae
5- alittihad.ae
6- admcsport.com
7- adtv.ae

Develop and execute a CRM program underpinned by outstanding personalized on-line communications.

Develop customer contact strategies to maintain an ongoing relationship with website visitors through the delivery of personalized content.

Derive customer profiles and identify cross channel behavior to determine specific marketing communication.

Define and introduce eCRM standards that can be applied across.

Develop processes for capturing and analyzing eCRM data, Integrate eCRM with Single Sign On and Social Media login.

Managing email marketing production schedules through the entire campaign lifecycle.

Implementing quality assurance processes to ensure accurate and on-time campaign delivery.

Maintaining email best practices, including browser/client compatibility, subject lines and branding image use.

Monitoring unsubscribe, bounce and complaint rates and ensuring list regulation.

Assisting in identifying, testing and implementing new tactics to improve conversion rates and customer satisfaction.

Managing relationships with Email Service Providers (ESP).

Interacting with business units on their email campaigns including updates/status and responding to questions and inquiries.

Resolving issues, proposing solutions and escalating issues as necessary.

Manage, improve, and maintain company’s web environment, and consistent
look and feel throughout all web properties

Maintain and further develop online customer communications and
relationships

Review statistics and monitor analytics

Improve and implement search engine optimization strategy, including
optimization of meta content, content body, headers, images, etc…

Timely troubleshoot site issues

Maximize online opportunities and revenue generation for the company

Monitor web server and site technical performance

Create website graphic design and new products and services

Copy edit and proofread all web content

Managing email marketing production schedules through the entire campaign lifecycle.

Provide regular updates to the team.
Monitor, Identify and resolve performance/behavior/attendance issues using prescribed performance management techniques.
Coach team members on their performance on a regular basis, and write and deliver bi-annual performance appraisal.
Communicate positive as well as negative feedback, adapting coaching styles depending on the situation and audience, providing feedback that is specific and constructive and encouraging all team members in incremental performance improvement.
Consistently monitor team to proactively identify potential problems and with guidance ensures appropriate parties are engaged through to resolution.
Develop relationships within the supporting business unites to help resolve issues related to team members (e.g., Human Resources, Quality, etc.).
Effectively use business standard oral and written communication skills on a daily basis.
Using developed communication skills participate in recruiting efforts, attend calibration sessions, participate in conference calls, etc.
Coordinate on systems and applications, analysis of functionality in channels and implementation of processes/systems enhancements.
Play key role in system development and implementation projects, liaise with internal IT and other departments.
Manage system testing and supporting implementation in Contact Center sales channels.
Assist on projects/product launches and take responsibility to analyze, develop and implement processes and ensure communication.
Proactively manage change requirements to ensure all parties have a full understanding of the required changes and process/system/project implications.
Contribute in creating systems processes, work instructions, best practice guides and general user documentation.
election and representing the business for UAT.

Issue demand draft, Responsible for sending foreign telegraphic transfer to our corresponding bank around the world, Sending bank intimation to the banks, Send the query to the banks and handle it, Generating reports and balancing, Attending clients queries and Update exchange rate, Opening new accounts (savings & current account), Responsible for issue Travellers’ cheques Sale and Encashment, Handles client’s complaints (non receipt - amendment - less credit - cancellation) the funds, Handles incoming and outgoing faxes, Update the telegraphic transfer and mail transfer and verifying and send it to our head office, Generating report and balancing.