Ahmed ELTabay, Enterprise Marketing – Product Management Section Head (Acting As Unit Manager)

Ahmed ELTabay

Enterprise Marketing – Product Management Section Head (Acting As Unit Manager)

We - Telecom Egypt

Location
Egypt - Cairo
Education
Bachelor's degree, Business Administration And Commerce
Experience
17 years, 3 Months

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Work Experience

Total years of experience :17 years, 3 Months

Enterprise Marketing – Product Management Section Head (Acting As Unit Manager) at We - Telecom Egypt
  • Egypt - Cairo
  • My current job since June 2017

Roles & Responsibilities:
o Managing as an owner launching Tracking services (Fleet Management, Personal Tracker) with ETIT.
o Managing as an owner launching IoT/M2M tariffs and manage the product lifecycle.
o Managing, as the main stakeholders, the launching of (we) Telecom Egypt Enterprise (corporate) mobile portfolio including Tariffs, M2M and other Enterprise services.
o In charge of managing the enterprise marketing function for all segments in terms of acquiring new accounts through developing the suitable propositions, managing the existing channels and creating new channels with the objective of targeting potential accounts.
o Managing the analysis on the Enterprise Base behavior with the objective of identifying opportunities that would enable us to develop the base and increase both ARPA and ARPU.
o Owning the churn management from all aspects, and managing design, create and implement the retention models in all segments to achieve the customer loyalty and retention and maintain the churn rate in the minimum rates comparing to the market and industry.
o Create a deep understanding of the market, competitors, and opportunities through regular analysis.
o Responsible for preparing Go To Market plans for enterprise products and services, then post launch evaluation
o Prepare the competitive offers to acquire new accounts and penetrate the telecom market.
o Manage all the customized deals through gathering all the customer needs (GSM, Data and all WE Enterprise service) and providing the best price and discounts to be able compete in the market.
o Managing the existing channel with the objective of targeting potential customers.
o Develop a solid understanding of the customers’ needs and behavior's through quantitative and qualitative analysis.
o Budget control and deviations analysis.
o Work closely with stake holders such as sales and sales operations to guarantee that the acquisition channels are operating efficiently

Enterprise Marketing-Product Management Supervisor at We - Telecom Egypt
  • Egypt - Cairo
  • January 2015 to June 2017

Job Description:
• Support in the development and implementation of TE Data’s marketing plans and policies and procedures to ensure efficient and consistent operations.
• Manage marketing and communication executives and senior staff and coordinate their work to ensure teams produce deliverable against time, budget and quality standards.
• Manage marketing projects/campaigns/initiatives/events/material implementations, agree on work allocation, monitor progress and ensure that agreed project targets and objectives are met.
• Plan the objectives, activities and budgets for each Marketing campaign or project to meet marketing plan requirements.
• Plan, marketing and communication campaigns/retention programs product development initiatives to support development programs.
• Undertake complex analysis, data manipulation and modeling to uncover underlying trends and statistical relationships to provide recommendations and guidance to management.
• Oversee the design and quality assurance of analysis to ensure research results are valid and reliable and conform to standards of excellence.
• Provide recommendations for actions and/or improvements based on the results of data analysis, in order to improve business performance.
• Oversee and monitor the performance of agreed external agencies ensuring that they deliver to agreed parameters, budgets.
• Develop and communicate reports on changes in technology and /or customer requirements, market share and competitor initiatives so that the marketing mix is adapted accordingly.
• Provide technical input to business cases/technical operations to support new products development; or, when technology and /or customer requirements change, suggest ways of adapting/withdrawing service which minimize disruption to the customer.

Enterprise Business Sales Planning and Performance Senior at We - Telecom Egypt
  • Egypt - Cairo
  • March 2013 to January 2015

Job Description:

 Formulating Sales department Vision & Mission in cooperation with HR
 Presenting Sales department Strategy Map in cooperation with EBU strategic planning
 Presenting Sales department tactics plan in cooperation with department divisions
 Cascading Sales Targets, KPI’s and yearly objectives in cooperation with Marketing and sales management
 Participating in Process/Systems initiatives and enhancements to blast performance
 Planning workflow process and setting KPIs and SLAs in cooperation with quality, process and inter-departments, plus monitoring the adherence to these processes and SLAs
 Consolidating proposed yearly budget from divisions and working as per a planned mechanism to monitor its consumption
 Presenting the sales risk assessment plan as requested from internal audit
 Designing and planning reporting scheme / templates as per KPI’s
 Highlighting team performance gap and working with divisions as well as HR to overcome this gap within a frame of development plan (performance agreements, PDR requirements)
 Calculating team incentives periodically as per incentive plan
 Role of key person for all new processes, system rules, business transformation policies and ensuring related knowledge transfer to whole team

Business, Resellers & Special Customers Support Senior at We - Telecom Egypt
  • Egypt - Cairo
  • June 2009 to January 2013

Business, Resellers & Special Customers Support Senior

Job Description:

 Manage the day - to - day operation, problem -solving hard calls of the team.
 Work very closely with team members to solve customer problem needs to understand agent’s problems and weakness.
 Train and develop of staff. Motivation, leadership for a team.
 Conduct performance appraisal for the team
 Compile reports on team`s performance and customer feedback
 Offer solutions and suggestions for process and product improvement to management
 Handle FTTH (Fiber To The Home) which is a new technology for providing the internet service
 Handle hard calls and reporting the complaints

Business, Resellers & Special Customers Support Specialist at We - Telecom Egypt
  • Egypt - Cairo
  • January 2008 to June 2009

Business, Resellers & Special Customers Support Specialist

Job Description:
 Handle VIP cases.
 Maintain Customer Satisfaction in all communications with customers.
 Perform professional level troubleshooting of customer problems aiming at solving the problems, or properly indicating the source of the problem and forwarding it to the right entity through the right channels.
 Handle the corporate and resellers emails received within the SLA time
 Handle day-to-day tasks, manage time, prioritize, assigns, and delegate tasks to ensure they get completed within established deadlines.

Technical Support Representative at We - Telecom Egypt
  • Egypt - Cairo
  • January 2007 to January 2008

Job Description:
Technical support to the customers by solving any technical problem in the (ADSL, networks, mails and domains) and giving the customers any help to enjoy in our service.

Education

Bachelor's degree, Business Administration And Commerce
  • at Ain Shams university
  • June 2007

Specialties & Skills

Feedback
Resellers
Performance Appraisal
Problem Solving
Operation