Ahmed Fathi

Developing and implementing effective sales strategies.
Leading nationwide sales team members to achieve sales targets
Establish productive and professional relationships with key personnel in assigned customer accounts.
Negotiate and close agreements with large customers
Monitor and analyze performance metrics and suggest improvements
Prepare monthly, quarterly and annual sales forecasts
Perform research and identify new potential customers and new market opportunities
Provide timely and effective solutions aligned with clients’ needs
Liaise with Marketing and Product Development departments to ensure brand consistency
Stay up-to-date with new product launches and ensure sales team members are on board

Devising actionable strategies and figures on annual basis.
ensuring strategic relationships with customers and partners and providing support in implementing vertical integration.
handling budgeting on annual basis and serving as a mentor to sales managers team in achieving sales target.
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
Conduct and manage the business reviews of the direct reports.
Plan and manage personal business portfolio according to an agreed market development strategy.
Understand and effectively communicate the company's values, process and current partnerships.
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture
Ability to identify and solve client issues strategically
Identifying key areas for improvement in the sales process
Working hand in hand with credit control team to achieve low levels of AR and manage Receivables collection
Representing the company at conferences exhibitions, Trade missions & Business events.
Managing and Motivating the sales team to achieve the best results possible.
Collaborating with R&D in the development of in-house brands and successful marketing strategies, accordingly ensuring customer retention and satisfaction.
Analyze pipeline and lead data providing key business insights to the sales and marketing teams: typical reporting relates to Demand Generation, Pipeline Forecast and Trends

Job Purpose:
Protect Pepsi market share for specific accounts by developing business programs supported with performance related CDAs. Maintain and develop existing and new key customers for modern trade or organized trade through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction.

Key responsibilities and accountabilities:

• Prepare the business plan for the key accounts management.
• Plan and manage personal business portfolio according to an agreed market development strategy.
• Respond to and follow up sales enquiries using appropriate methods.
• Maintain a physical presence in the field to reinforce the accounts strategy, in-store execution and identify high performance.
• Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
• Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
• Monitor performance and compliance to CDAs, taking corrective action where appropriate.
• Record, analyze, report and administer according to systems and requirements.
• Monitor and report on market competitor activities and provide relevant reports and information.
• Work with BU CD function to develop account specific standards for merchandising, range, promotions, pricing and equipment.
• Conduct and manage the business reviews of the direct reports.
• Motivate direct reporting staff according procedures, policy to achieve the sales targets.
• Manage the items according to the agreed budget.
• Plan and prioritize personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sakes - especially managing personal time and productivity.
• Be responsible for the sales volume and revenue.

• Manage the movement of products out of the country in accordance with organizational policy and procedure, and to comply with relevant local, country and international law and process.
• Liaise with other departments in order to establish and maintain effective and relevant export activities and support in relation to the organization’s sales, purchasing, Supply chain and logistics, production and overall operating functions.
• Maintain and share with colleagues as appropriate, personal knowledge of all relevant export law and procedures; tariffs and duties; licenses and restrictions.
• Manage financial and currency processes and transactions in accordance with policy and law, and to optimize cost-effectiveness of activities.
• Periodic market visits to the company’s export customers to follow up and collect market information.
• Communicate with export and import and related authorities, and customers and suppliers, in all relevant territories and countries, as necessary to ensure efficient, positive and lawful relations, support and activities.
• Used personal judgment and initiative to develop effective and constructive solutions to challenges and obstacles in export activity and procedures.
• Anticipate research and report on future changes in export laws and in relevant local territory practices, and ensure such knowledge is factored into the planning of the department’s own strategy, resources and procedures.
• Monitor and report on market and competitor activities and obtain relevant reports and information.
• Manage and control the accuracy and timeliness of client billing and collection of invoices and past due accounts based on agreed set payment terms.
• Managed all staff reporting to the position so as to effectively recruit, train, evaluate, motivate, delegate and monitor their activities.

• Manage product, pricing and margins according to the set strategies.
• Maintain and develop existing and new customers through appropriate propositions and ethical sales methods and relevant internal liaison to optimize quality of service, business growth, and customer satisfaction.
• Periodic market visits to the company’s export customers to follow up and collect market information.
• Use customer and prospect contact activities tools and systems and update relevant information held in these systems.
• Share local marketing experience to agreed budgets and timescales and integrate personal sales efforts with other export customers marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing.
• Respond to and follow up sales enquiries using appropriate methods.
• Monitor and report on market and competitor activities and provide relevant reports and information.
• Record, analyze, report and administer according to systems and requirements.
• Communicate, liaise and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
• Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
• Attend training and to develop relevant knowledge, techniques and skills.
• Maintain and develop a computerized customer and prospect database.