Business Manager - Sales & Marketing
WWICS
Total years of experience :24 years, 4 Months
• Created Sales & Marketing plans for Business Immigration programs
• Established sales objectives by forecasting and developing annual sales targets; projecting expected sales volume and profit for existing and new products
• Implementing sales programs by developing field sales action plans
• Managed and improved lead generation campaigns through diverse advertising channels reaching 500+ HNI prospects
• Sales of services worth 2.6 million USD
• Follow up on business investors cases
• Working closely with design agencies to create artwork
• Prepare and track action plan for the branch to achieve target
• Created and maintained a database for purpose of increasing number of sales
• Conduct market analysis to analyze market trend and competitors
• Prepare weekly/monthly/yearly reports to monitor results
• Developed Sales kit materials and presentations
• Managed all marketing requirements and activities
• Developed the marketing strategy in line with hospital’s objectives to increase revenue by 30%
• Overall responsibility for brand management and corporate identity
• Planned the marketing budget and expenses
• Developed new services and offerings focusing on value of services
• Planned and implemented online & offline promotional campaigns
• Coordinated marketing campaigns with medical activities
• Created a wide range of different marketing materials and POS requirements
• Monitor and report the effectiveness of marketing communications campaigns
• Worked closely with design agencies
• Maintained effective internal communications to ensure that all relevant hospital functions are kept informed of marketing objectives
• Developed marketing strategies that have met the agreed company objectives
• Developed pricing strategies, balancing firm objectives and customer satisfaction
• Developed marketing plan in conjunction with sales plan achieving 400 million SAR
• Conducted market research in order to identify market and customers requirements
• Evaluated customer research, market conditions, and competitor information to implement marketing plan alterations as needed to avoid deviation
• Managed entire products life cycle from strategic planning to tactical activities
• Managed external suppliers, agencies and research firms requirements
• Developed and maintained marketing budget
• Created a IMC plan utilizing diverse media channels
• Created PR campaigns in conjunction with media (magazines/websites/blogs, etc.)
• Managed Trade shows, Road shows, Auction (generated 240 million SAR)
• Created and managed the e-Marketing unit to handle online and digital media services that saved cost up to 68%
• Created and managed the Call Center unit to handle inbound and outbound (Telemarketing & Telesales) calls that have generated leads increase with 43%
• Managed the franchise deals with different resellers and dealers in the GCC region that have increased sales up to 32%
• Investigated and solved customers' problems and issued compensation if possible
• Analyzed statistics and information to determine the level of customer satisfaction
• Analyzed feedback and complaints for organization's and product development
• Developed and managed strategic marketing plan to maximize revenue and profit
• Developed and managed all Integrated Marketing Communications activities
• Conducted market research to determine market requirements
• Developed and implement pricing and promotion strategy
• Managed effective corporate partnerships
• Built new corporate identity
• Ensure brand awareness/exposure across the region
• Strategic planning including corporate branding, positioning, segmenting and budgets
• Created and executed online and offline communication plan and evaluating the effectiveness of campaigns
• Supported sales team to maintain effective communications with clients
• Managed events, trade fairs and POS marketing materials
• Managed corporate publications, news releases and online presence
• Managed all PR activities and media relations including newsletters
• Planned and managed online campaign through Social Media Networks, SEO and SEM
• Managed partners projects via different media channels
• Developed marketing and budget plan creating brand positioning and awareness
• Evaluate the effectiveness of marketing plan and campaigns
• Conduct marketing research and analysis to identify market situation
• Managed ATL and BTL communication projects from conception until production
• Managed communication requirements with agencies
• Managed corporate publications, news releases and online presence
• Developed global communication program and campaigns
• Marketing communications planning and execution
• Sponsorships, events and exhibitions project management accompanied by a package of promotional campaigns through intensive media coverage, press releases, customized gifts, full branding of the event and exposure in different types of media
• TV & Radio ads and outdoors project management through a well planned campaign
• Managing creative requirements ( Artwork, Radio and TV commercials, Prints, PR) along with advertising agencies starting from brief till final required concept
• Media (Press, magazines, radio, TV) planning and buying
• Built internal communications to create employee awareness
• Initiated and managed Reseller program
• Accumulative account management
• Statistical survey for monthly survey and sales reports
• Domain, websites and hosting registration
• Representing the company in telecom and different exhibitions
• ISDN and customer service training for the Telecom Egypt sales staff
Received a Bachelors degree in Business Administration, Marketing Major.