أحمد جمال

 Develop and implement a commercial Joint Business Plans (JBP's) with customers.
 Develop a multi-channel strategy that optimises ongoing growth, profitability and brand visibility in the market.
 Ensure robust and challenging KPIs are effectively implemented to create the mind-set and behaviours of growth and self-development across the team.
 Create and deliver programmed objectives to support the implementation and delivery of improved business performance, processes and ways of working with key retailers.
 Monitor, analyse and report on and customer KPI's, provide improvement recommendations to the Account Managers.
 Monitor and operate within an annual SG&A Budget.
 Report to and working closely with the CEO to lead and develop the company’s national account activity, ensure effective leadership, existing account management, and new business growth.
 Controlling budgets and forecasting.
 Execute all promotional plans for product portfolio.
 Building strong relationships with customers and key stakeholders.
 Liaising cross-functionally with NPD, Category and Marketing.
 Keeping up with key category trends and identifying new business opportunities.

 Identifying and generating new opportunities for targeting key markets within region.
 Liaising with distributors on a regular basis to ascertain market conditions and maintaining market networks.
 Agreeing market plans and tactics for delivery of sales, marketing and cost budgets with distributors.
 Routinely visiting distributors within region ensuring regular and formal business updates.
 Maintaining market information records distributor details, competitor activity, economic conditions and any other relevant commercial information.
 Utilising market analysis, competitor and advisor research to develop strategic overview of the region.
 Developing and implementing the 5 year plan for sales growth of own brands across MENA region.
 Playing an active part in the Senior Leadership Team, communicating departmental objectives and status; and collaborating on cross-department initiatives.
 Working with the Brand Controllers to implement strategic brand development initiatives.

 Formulate complete business plan (budget, margin, investment and country juridical entry)
 Negotiating and sign yearly agreements, new product launching, and promotional plan and opening fees.
 Hire and train sales force in each new penetrated country.
 Developing and implementing the company sales strategies.
 Ensure all sales activities are accomplished as per company strategy.
 Implementing marketing plan in the trade (prices, promotion, planogram, POSM, listing)
 Monitoring and analysing monthly sales, margin, investment return and stock status in each country and shop across assigned territory.
 Ensure the collection of the company is done on time.

 Reporting sales director.
 Penetrated untapped market opportunities.
 Forecasted monthly sales plan and achieved sales targets on a constant basis.
 Negotiated and set prices with all distributors within the region maximizing value to both company and distributors.
 Conducted quarterly market visits to study changes in market dynamics and the competitive environment.
 Supervised foreign commercial payments (letter of credit, cash against documents, bank guarantee, and in advance transfers).

 Devise and create annual sales and marketing plan.
 Monitor success of annual sales and marketing plan.
 Research and source new products for the Egyptian market.
 Negotiate terms and conditions for sale with international companies.