International Sales Manager
Al Islami Foods
Total years of experience :18 years, 1 Months
Develop and implement a commercial Joint Business Plans (JBP's) with customers.
Develop a multi-channel strategy that optimises ongoing growth, profitability and brand visibility in the market.
Ensure robust and challenging KPIs are effectively implemented to create the mind-set and behaviours of growth and self-development across the team.
Create and deliver programmed objectives to support the implementation and delivery of improved business performance, processes and ways of working with key retailers.
Monitor, analyse and report on and customer KPI's, provide improvement recommendations to the Account Managers.
Monitor and operate within an annual SG&A Budget.
Report to and working closely with the CEO to lead and develop the company’s national account activity, ensure effective leadership, existing account management, and new business growth.
Controlling budgets and forecasting.
Execute all promotional plans for product portfolio.
Building strong relationships with customers and key stakeholders.
Liaising cross-functionally with NPD, Category and Marketing.
Keeping up with key category trends and identifying new business opportunities.
Identifying and generating new opportunities for targeting key markets within region.
Liaising with distributors on a regular basis to ascertain market conditions and maintaining market networks.
Agreeing market plans and tactics for delivery of sales, marketing and cost budgets with distributors.
Routinely visiting distributors within region ensuring regular and formal business updates.
Maintaining market information records distributor details, competitor activity, economic conditions and any other relevant commercial information.
Utilising market analysis, competitor and advisor research to develop strategic overview of the region.
Developing and implementing the 5 year plan for sales growth of own brands across MENA region.
Playing an active part in the Senior Leadership Team, communicating departmental objectives and status; and collaborating on cross-department initiatives.
Working with the Brand Controllers to implement strategic brand development initiatives.
Formulate complete business plan (budget, margin, investment and country juridical entry)
Negotiating and sign yearly agreements, new product launching, and promotional plan and opening fees.
Hire and train sales force in each new penetrated country.
Developing and implementing the company sales strategies.
Ensure all sales activities are accomplished as per company strategy.
Implementing marketing plan in the trade (prices, promotion, planogram, POSM, listing)
Monitoring and analysing monthly sales, margin, investment return and stock status in each country and shop across assigned territory.
Ensure the collection of the company is done on time.
Reporting sales director.
Penetrated untapped market opportunities.
Forecasted monthly sales plan and achieved sales targets on a constant basis.
Negotiated and set prices with all distributors within the region maximizing value to both company and distributors.
Conducted quarterly market visits to study changes in market dynamics and the competitive environment.
Supervised foreign commercial payments (letter of credit, cash against documents, bank guarantee, and in advance transfers).
Devise and create annual sales and marketing plan.
Monitor success of annual sales and marketing plan.
Research and source new products for the Egyptian market.
Negotiate terms and conditions for sale with international companies.
