E-Marketing Officer
Integrated For Training
Total years of experience :16 years, 6 Months
• Develop and execute marketing strategies.
• Develop, execute and manage all marketing campaigns and events to generate leads.
• Develop and manage digital marketing budgets.
• Inform clients and prospects of services through creative marketing strategies.
• Manage a creative team for the creation of social media campaigns.
• Manage and handle all our social media platforms.
• Understand the lifecycle of customers and identify opportunities for growth and optimization.
• Run marketing campaigns and other initiatives end-to-end.
• Manage and enhance SEO on all online channels.
• Continually work on the Search Engine Optimization of the website(s).
• Collaborate with other teams to promote offerings.
• Investigate and test new channels to communicate with our customers.
• Identify customers' needs and gaps in our content and recommend changes/updates.
• Prepare newsletter and email shots content for email marketing campaigns.
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Plan and manage our social media platforms.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Manage social media marketing and brand awareness campaigns for the region.
• Monitoring market trends and analyzing customer activities to identify business opportunities
• Conducting Research and analyzing the data to find new opportunities that benefit the business within the budget.
• Ensuring marketing plans are executed according to the project timeline and within the budget.
• Closely work with designers & marketing coordinators and share insights with the team to develop optimization plans.
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Empower the sales team with marketing content and campaigns that help drive sales
• Identifying, developing & optimizing growth channels to drive revenue growth
• Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Brainstorm and develop ideas for creative marketing campaigns.
• To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
• To budget manage and identify advertising opportunities
• To write and distributing press releases
• To prepare photo shoots
• To maintain, build and update mailing databases
• To organize and attend events and exhibitions
• To evaluate marketing campaigns
• To monitor competitor activity
• To support the marketing manager, and other colleagues
• Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition
Online Marketing Specialist \[Full Time\]
SETTEC 10/2010 - Present
My responsibilities included:
•External portals and websites listing that market SETTEC services and drive traffic.
•Email marketing campaigns
•Exchanging Links & Listing
•Search Engine Optimization (SEO)
•Social networks marketing
•External portals and websites that market SETTEC services indirect and drive traffic to SETTEC website
•Responsible for creating, formatting and managing the digital content of the website.
•Placing reports and creating stories with suitable pictures and videos
•Posting stories and videos on social media networks
•Launching discussions on social media networks
•Site analytics
•Develop easy-to-use, clear, concise, comprehensible content.
•Develop relationships with websites to obtain quality links.
•Improve search-engine rankings.
•Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
•Send out quality messages on these channels.
•Ensure content appears high on search rankings.
•Develop density of desired keyword on page
•Research popularity of sites linking to page.
•Create Internet ads.
•Establish an effective presence on social media sites.
•Monitor a company's online reputation.
•Approve or delete comments on blogs or articles.
•Highlight and encourage positive comments.
•Manage email lists.
•Design and deliver emails.
•Integrate other online presences including social media outlets with email campaigns.
•Follow up on responses.
•Solicit customer feedback and optimize campaigns accordingly.
•Strong background on HTML "Adobe Dreamweaver"
•Good background on Adobe Photoshop.( https://www.facebook.com/SETTEC/photos_albums )
• Build full contacts database for Hiring Decision Makers in Egypt and Middle East Region
• Send and manage target email campaigns for eBusiness4me Clients (Job Seekers)
• Advertise eBusiness4me clients' job over FACEBOOK, LINKEDIN & TWITTER
• Screen and filter gathered resumes according to the given parameters
• Collect emails and contact details from several local/International resources like newspapers, magazines, business cards, business directories.
• Conduct online searching to build a high quality database
• Use different techniques for gathering and verifying our database
• Send campaigns
