أحمد هاني

Heading a newly created department that takes care of learning and development for company staff in
all regions (GCC & Egypt).
Setting the department strategy, mission and vision.
Building the L&D department from the scratch and started a team of 2 trainers in KSA.
Perform TNA and create training programs to address the identified needs.
Responsible for conducting trainings for the management teams across the organization.
Work hand in hand with our partners (international fashion brands) induct the proper training relevant to the brand for our associates in stores.

Created the first competency matrix

Working on Sales Enablement by creating sales tools, scripts and systems

Redefining the learning & training process by introducing new methods such as online trainings, webinars and E-learning using the existing Engagedly modules and by introducing new modules (in house built)

Managing the IA training requirements for Bancassurance partners

Developed training programs for Tawteen (loacal employees training)

Created a full scale skills development training program

Formalized a comprehensive insurance knowledge training program

Created the company training library

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Created & executed industry unique induction program for new joiners
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The induction training is addressing new joiners with no industry experience and no GCC experience that resulted into all new joiners making their first sale in the first month of joining
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Responsible for developing all sales training material for the sales team
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Creating training plans addressing the skills gaps identified through TNA
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Conducting Skills and product training according to the plan agreed with the sales management
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Handling regular one to one coaching sessions with all sales staff

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Working on Sales Enablement by creating sales tools, scripts and systems
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Redefining the learning & training process by introducing new methods such as online trainings, webinars and E-learning using the existing Engagedly modules and by introducing new modules (in house built)
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Formalized a comprehensive insurance knowledge training program
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Created the company training library
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Running staff performance analysis to address the performance gaps in the annual training plan
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Conducting soft skills training to all company staff on all levels
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Worked closely with the HR HOD on creating/reforming processes across all departments to ensure best practice
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Assisting the Head of HR in Organization development through developing organizational structures of different departments

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Created the classroom training business line from the scratch
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Conducted high impact soft skills training in big organizations such as DAMAC & MICCO logistics
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Successfully developed new LMS with a comprehensive digital content library for clients offering
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Managed the expansions into new geographies such as KSA & Egypt with L&D solutions
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Created and managed a pool of soft skills and technical trainers to help acquiring more business due to growing need of the market

• Leading the learning and development team and product line
• Contributed to the development of CEC Global Learning Management System and integrating the competency frame work into the LMS to reflect specific training courses with the assistance of AI technology
• Developed and conducted multiple training courses across UAE in Damac, Micco Logistics & Innovation UAE
• Acted as a functional consultant for Robotic Process Automation & AI in a training & HR environments
• Designed & launched successfully the onboarding training for our partners in our contact centers in Turkey & Morocco via LMS and video based classes
• Develop and manage the digital training content posted on LMS portal

Responsible for managing the company staff training function and the sales staff training in addition to handling the sales support team, handling induction training, refreshment trainings and soft skills training for more than 500 employees in addition to training for distribution partner across Egypt (over 3000 employees)

 Built a training team from within the organization from 1 trainer to 7 trainers and coordinators
 Developed and carried out training programs encompassing basic and advanced sales, prospecting and marketing techniques, as well as leadership development for more than 260 sales staff, supervisors & Managers across Egypt
 Improved sales team capabilities through various training & coaching solutions.
o Managed to train and develop a sales team of 240 sales persons & supervisors to move the sales numbers from average of 60-70 million EGP/ year in 2010 to 460 million EGP/year in 2017 and to be named the market leader in the industry in Egypt according to the regulator reports.
 Created a full-fledged training library with version control and maintained accessibility and regular content update
 Collaborated with the sales management to implement a more strategic and effective sales process and rewrote the sales scripts and sales tools
 Contributed in designing more than 12 new products varying between pure life insurance (term & whole of life), Unit linked savings products & health insurance products
 Designed, planned and launched new products and new systems training
 Created an efficient process for regulator training ensuring all sales staff are licensed/renewed license on time mitigating a legal & financial risk for the company
 Assessed the training needs and created annual training plans addressing these training needs by working closely with departments managers

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Improved the sales team capability to move the sales numbers from average of 60-70 million EGP/ year in 2010 to 460 million EGP/year in 2017 and to be named the market leader in the industry in Egypt
according to the regulator reports.
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Known to be the best induction training in the Egyptian insurance market
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Trained above 1000 of company staff in different business areas and more than 3000 of the bank alliance staff on sales and insurance technicalities
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Trained over 1000 of insurance specialists in the Egyptian market as I was assigned to conduct this training by the EFSA (Egyptian Financial Supervisory Authority) the financial institutes regulator in Egypt
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As a part of the product development committee, I contribute in developing more than 8 new insurance products (life-medical-non life)
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Initiated competency matrix & framework
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Created with the assistance of the development team and E-examination system

Responsible for effectively managing, supervising and training the international accounts staff within the entity, by planning and focusing sales targets for the off-shoring projects, designing, planning and launching the required training
 Managed the offshore projects and ensure sales targets are met.
 Developed action plans to ensure meeting the sales targets and to ensure quality sales.
 Created bonus & commission plans for sales staff.
 Coaching and Training the team leaders to treat their weak points to achieve the required target commutated to the client.
 Developed a new sales script
 Reduced on boarding time by 30% by systematizing training approach across all call centers
 Diagnosed call center agents performance challenges and create additional training to address the challenges
 Assisted with the implementation and training of new phone system Avaya soft phone

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Created an offshore contact center account’s sales structure and SOP’s
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Created a structured and standardized training program for offshore accounts
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Standardized sales and customer service scripts & evaluation process
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Established training as an offered service to clients and turned it into a profit center
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Maintained tele sales account profitability by achieving high sales targets whilst managing 2 tele sales accounts and one customer service

Responsible for effectively managing and supervising the sales and telemarketing for the residential division within the entity, planning sales targets for the branch, Responsible for recruitment and development to the very highest level of service. Reporting to Marketing Director.
 Responsible for the Telemarketing campaigns for UK, USA, and Canada.
 Responsible for 5 teams of 75 agents promoting the company’s products.
 Conducting training sessions for the new hires to introduce the telemarketing and the telesales techniques
 Optimally and efficiently utilize all available tools in order to assess agent effectiveness and target commitments
 Working to achieve the company’s monthly target, with a 5 month record of the best branch.
 Coaching and Training the team leaders to treat their weak points to achieve the required target commutated to the client.
 Generating the monthly operational reports.
 Developing the sales script along with the Team leaders.

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Working to achieve the company’s monthly target, with a 5 months record of the best branch
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Responsible for the Telemarketing campaigns for UK, USA, and Canada
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Responsible for 5 teams of 75 agents promoting the company’s products
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Conducting training sessions for the new hires to introduce the tele sales techniques
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Coaching and training the team leaders to treat their weak points to achieve the required target commutated to the client