Market Strategy & Planning (P&G)
Abu Dawood Group
Total years of experience :21 years, 4 Months
Responsible for executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
•Setting programs for trade channels (Wholesale, Key Accounts & Large Traditional).
•Take ownership of, and manage, a customer management business process that ensures efective communication and liaison between Commercial and other departments to optimize key business opportunities.
•Work with the Commercial team to design bespoke promotions for key customers based on profiling and customer strategy and objectives.
•Develop & recommend channel strategy in line with category development and brand mid term (3 to 5 years) developmental plan.
•Develop focused trade strategies for the category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
•Ensure full understanding of changing trade dynamics and development in the industry, to recommend efective channel & sales strategies that will give the Company a competitive edge.
•Responsible for releasing monthly customer incentives.
•Ensures customer compliance with all contractual agreements in diferent channels.
•Tracks & reports all competitor Trade Marketing activities & evaluates their impact on the brand's performance.
•Ensures that the local that local market data is constantly up to date & complete to include all competitive information.
•Identify key issues and opportunities to creatively help in growing the business.
•Prepare high-level presentations to be shared with key stakeholders both internally and externally that demonstrate an understanding of the market, customers, and competitors.
Forecasting, SWAT Analysis, Setting the Targets and Goals.
•Creating Branch & Crew Assessment Reports, and Competition Analysis Reports for each area and branch.
•Trade marketing in charge of delta & canal area.
•Dealing with agencies for outdoor, On ground campaigns.
•Analyst for the branch's sales.
•Responsible for the Numeric Distribution and Sales data analysis.
•Monitored trends in customer buying habits, market conditions, and competitor actions to adjust strategies and achieve sales goals.
•Create new markets for our Products to increase the sales channels.
•Working with the Operation manager & Business development manager to target our seasonal activities.
•To follow up on sales volume achievement and targets. This involves day-to-day monitoring of sales rates as well as consumer of-take levels from outlets, coupled with regular trade visits to ensure a close and accurate outlook of the market and the progress of brands.
•Dealing with Odoo & ERP System.
•Ensure timely and high-quality development & execution of all marketing mixes including new products, new packaging, brand communication, consumer activations, and trade programs.
•To work closely with the advertising and media agencies towards the communication of key brand messages through creative advertising campaign execution and implementation that serve the overall brand strategic direction.
Forecasting, SWAT Analysis, Set the Targets and Goals.
•Create Marketing Plane and The Make Sure to Cover Most Events.
•Responsible for Targeting and Positioning for our Four Brands.
•Responsible for the Numeric Distribution and the Sales data analysis.
•Analytical Duties for the market studies.
Monitored weekly sales to write reports for senior leadership and streamline operational processes.
•Adapted sales techniques to specific clients and promoted products based on individualized client needs.
•Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new oferings.
•Utilized various sales techniques to develop relationships with customers and drive sales.
Helped incorporate product changes to drive customer engagement and firm profits.
•Worked with advertising teams to create, deploy and optimize marketing initiatives for Power Horse, Sirma Water and Mehmet Efendi Turkish Cofee customers.
•Planned, implemented, and tracked sales deploying strategies to promote brand products.
•Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
•Monitored online advertising and social media campaigns to assess success of diferent strategies.
•Motivated team members to continuous improvement in promoting and selling target products.
•Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness
Corporate sales
Bcs of quality control, Mechanical Engineering
URL removed due to policy violation. Please contact support for further information.