Head Of Marketing
Abdul Latif Jameel
مجموع سنوات الخبرة :14 years, 9 أشهر
● Worked as the marketing manager for multiple startups companies.
● Develop brand & marketing strategy, and positioning the brand to attract the targeted segments.
● The measure, analyze, and report the performance of marketing campaigns.
● Manage influencers and social media specialists; to promote clients’ products and services.
● Increase sales growth for the clients by developing brand awareness and tactical campaigns.
● Establish and develop new brands an launch them in the market.
● Budget Management & Controlling.
Heading the marketing department; work on the development of the marketing strategy and plan the execution of the strategies to achieve business targets and objectives.
● Delivering lectures in the area of marketing & management.
● Member of Jeddah International College (JIC) re-brand committee.
● Advise the marketing team of (JIC); on marketing and brand awareness activities.
● Developing and enhancing curriculums.
● Launched several campaigns & activates for Khobar Lakes (AKL) & Jeddah Gate (JG) brands.
● Managed marketing agencies (Advertising; Social Media; Media; Research; events; and PR).
● Handled the marketing department budget management & control.
● Worked on the annual marketing plan, and set-up the annual calendar.
● Reported campaigns results, recommendation; business proposals to achieve ROI and KPIs.
● Headed the direct marketing functions and managed; events; exhibitions participations; and sales roadshows.
● Initiated newsletter program for the residence of “JG” and “AKL”.
● Managed customer care department communications projects.
● Trained call center agents; sales team; promoters during launches and exhibitions.
● Renovated ‘’Jeddah Gate’’ sales center, to match Emaar corporate’s new brand identity and guidelines.
● Conduct Marketing Intelligence reports and competitive review to monitor competitors marketing activities.
● Supported Emaar International’s companies; to run sales roadshows & campaigns in KSA.
● Championed the promoting of (JG) retail area.
● Exceeded all individual marketing KPI's for 2nd years on the row.
● Launched several 360 marketing campaigns; including (ATL; BTL; Digital; PR & Activation).
● Successfully Re-launched Bay La Sun brand and implemented all brand strategies.
● Provided campaigns result reporting and provide a recommendation.
● Assisted the marketing manager in developing marketing campaigns plans.
● Launched Ethraa brand; a smart city service at King Abdullah Economic city.
● Managed direct marketing and events (Cityscape, JCCI events, luxury events, Riyadh economic forum, etc.)
● Headed the Riyadh sales center promotion project; to increase walk in traffic.
● Trained call center agents; sales team; promoters during launches and exhibitions.
● Managed advertising, media, events, & activation agencies.
● Developed the Database profiling program.
*Earned a (Double Promotion); in less than a year; for outstanding performance; by achieving all KPIs; taking higher responsibilities, and supporting other functions. I have worked with the following clients:
-REAL ESTATE: King Abdullah Economic City (KAEC), Head Quarter Business Park, and Emaar.
-RETAIL: Toys R Us, Panda, AL Sawani, AL Musbah, and Sony.
-PUBLICATIONS: AL Watan Newspaper, and Feras Magazine.
-SERVICES: SAGIA, Mobily, and Direct Mail Forum.
-OTHERS: Nissan, and P&G.
● Handled the planning and execution of direct marketing communication; for the clients.
● Had the responsibility of meeting with clients on a periodic basis; develop proposals; issue quotations; debriefing internal team; and provide closure reports.
● Trained promoters for activation projects and call center agents, to capture data from calls.
● Established the lead generation and the late billing tracking processes.
● Lead a project to increase the agency own database; in order to lease them for clients.
● Supervised client database profiling, acquiring, synchronization & housing data.
● Supported business development manager to reach new clients.
●Launched direct marketing campaigns; that includes (direct mail; SMS; E-mail; outbound calls).
●Managed Loyalty programs for Al Sawani and Toys R Us.
●Increased the agency B2B own database by securing 250, 000 record.
●Successfully established the lead generation and the late billing tracking tools.
Co-op training is a capstone of the undergraduate students at CBA that formally integrates practical work experience into the student’s program of studies. The internship Co-Op program is a jointly agreed, monitored and evaluated by the faculty advisor and a business supervisor from the business entity. My internship was with SEDCO's subsidiary real estate company Intmaa formally known as (Eimar Arabia).
(Key Responsibilities):
●Handled the development of sales & marketing collaterals (ATL & BTL).
●Evaluated and set-up the pricing of the inventory land plots.
●Provided analysis, reports, and business recommendations to boost sales; for land plots.
CSUSB College of Business and Public Administration ranks as one of the top 20 schools of business in the world and one of the world's 18 most innovative business schools. The courses I have taken at CSUSB further evolved my knowledge and skills in project management, marketing research, consumer behavior, new product development, leadership, business analysis, and entrepreneurship. During my studies I have accomplished the following; for local businesses: ►Provided integrated marketing communications plans & tactical and strategic solutions to local business and organizations. ►Developed feasibility studies for new innovational products.
Graduated from the college of business administration; where I got introduced to fundamentals business and management courses; as well as specialized marketing courses. During my studies I have accomplished the following: ►Completed my Marketing Bachelor degree in 3 years where it usually takes about 4-5 years. ►Earned a scholarship; from the Ministry of Higher Education; for a post-graduate program in the United States.
Joined Eckerd college, ELS language center for academic English preparation before college enrollment. Besides English courses, students encounter non-credit courses with college faculty for international business and global relations. I have completed the following during my studies: ►Completed all English courses requirements, and advanced to English master classes. ►Joined international business classes. ►Participated in school staff workshop development.
