Brand manager
mac
Total years of experience :14 years, 10 Months
•Leading a team of 17 Beauty advisers, 1 Tread marketing executive and 2 sales supervisors to increase market share, sales out & sales in and implement Global Marketing strategies within the market
•Analyse sales and marketing KPI's on a weekly and monthly bases to identify achievement of verses target and previous year and recommend means for improvement.
•Follow up with retailers on actual performance and agreeing with them on future performance
•Plan, Develop and implement Brand strategy for Sales and Marketing on a monthly and annual basis.
•Managing A&P on a monthly basis to maintain expense
•Set the objectives and budgets for own team members and ensure their accomplishment.
•Prepare Annual and Monthly sales budget per Brand and retailer based on Actual performance and seasonality on a monthly bases.
•Launching new products to the market with maintaining maximum performance
•Managing both trade activities for retailers and consumer promotions to increase sales performance
•Analysing Sales trend on a daily and weekly basis to track sales performance and taking actions to enhance the performance (if needed) by providing trade activities to retailers or working on consumer promotions
•Managing Pricing for Wholesale/Retail as per market requirements, with maintaining maximum gross margins & remain competitive in the market
•Follow up with Shipments and deal with the custom clearance agent as well as registration at the Ministry of Health.
•Managing stock coverage to insure availability of products at all times and insure that the warehouse is not over stocked
•Brainstorming with the team every month to improve the business and providing the management with new ideas and ROI on investment
•Attending 2 seminars yearly, one in Barcelona and another in Dubai to determine forecast for coming year and test the new products for evaluation and assure that it is adapted with our countries coulter
Avon Cosmetics, Egypt
Avon is the world’s leading direct seller of beauty and related products, with a global annual revenue of US$ 11 billion. Avon markets to women in over 100countries. http://www.avoncompany.com
Business Development Analyst, May 2012 to date
• Identify opportunities for growth in the business through field performance both in the Sales Support and Marketing area through creation of strategic, profitable indications for actions.
• Analyse the sales KPI's on a weekly and campaign bases to identify achievement of field force verses target and previous year and recommend means for improvement.
• Prepare the Forecast on a campaign base and take responsibility to prepare the year plan indicating budgets and margin impacts, in cooperation with finance.
• Work on the weekly and monthly sales Trend to make sure whether the achievement is aligned with the target and to draw conclusions in order determine the monthly forecast.
• Comparing target verses achievement to evaluate and analyze information.
• Gather and organize information on issues or procedures for both marketing and sales and recommend or develop solutions or alternative methods of proceeding.
• Constantly analyze market environment, collect data that can give the total outlook and proposing course of action by creating monthly reports that monitors whole market situation (internal and external).
• Develop and execute marketing activities
• Collaborate with the sales and marketing analysts and planners to get all the needed reports and also create additional reports if needed.
• Coordinate with the field sales team and collect information on competitors’ pricing, positioning & performance in the market.
• Responsible for pricing strategies, analysis & comparisons vs. competitors’ prices & promotions in order to identify opportunities for price increase.
• Join the sales force 3 to 4 times a month to study their performance and see if the performance is aligned with the KPI's.
• Reporting directly to the Head of Marketing and Sales Support in order to establish professional analyses, collect information/statistics and development of the business.
Nestle the global leader in food FMCG has been present in Egypt for over 100 years providing a wide range of food & beverage products. http://www.nestle.com.eg
•Reported to the Sales Administrator Manager, formulating sales strategies and plans for various dry goods brands.
•Collated feedback from distributors and analysed market positions, customer requirements & opportunities, demand forecasts, sales data and provided inputs to the sales & marketing departments.
•Developed and executed trade activities to drive sales of struggling products.
•Developed marketing plans for modern trade and traditional trade channels in various regions of the country.
•Updated the distributor database coordinating with RSMs for collecting required information.
•Used the SAP TTS Spend report and validated the Total Trade Spend of actual against budget for modern & traditional channels for each region and provided feedback to RSMs for each channel, product and region.
•Coordinated with the field sales team and collected information on competitors’ pricing, positioning & performance in the market.
•Calculated monthly commission payable to sales representatives and quarterly incentives for RSMs.
•Used SAP modules for various functions like demand generation, purchasing, finance & expenses and employee services.
•Participated in developing routing criteria for Egypt and contributed to the Nestle Distributor Assessment Program for achieving best accuracy in distributor management and maximizing return on investments.
Vodafone is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. http://www.Vodafone.com.eg
•Working with a team on a shift basis to assure an effective and efficient network performance
•Responsible for solving any software problems during the shift
•Escalating any site problems to the field and following up with
them till the problem is solved
•Handling calls from field to check 2G, 3G network issues