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Ahmed Mohamed El Sayed, CHIEF OPERATING OFFICER –

Ahmed Mohamed El Sayed

CHIEF OPERATING OFFICER –·Concepts Combined Group

Kuwait

Bachelor's degree, Pharmacy

Work experience

Total years of experience: 18 years, 3 months

CHIEF OPERATING OFFICER –

January 2024 - Present

Concepts Combined Group

Al Asimah, Kuwait

January 2024 - Present

Lead group-wide enterprise transformation across four strategic verticals,

redesigning operating models, governance structures, and performance
frameworks.
Own portfolio strategy and capital allocation, managing $20M+ annual revenue
and driving 22% YoY growth in mature markets despite minimal market growth.
Built and deployed group-level OKR and KPI-tree frameworks, aligning strategy
with execution across Kuwait and KSA operations.
Led leadership restructuring, capability building, and succession planning across
multiple business units.
Act as executive sponsor for digital, organizational, and commercial
transformation initiatives for major regional clients.
Drive strategic partnerships and inorganic growth opportunities to expand group
capabilities.

Company industry:
IT Services

BOARD ADVISOR – Strategy & Transformation

January 2023 - Present

Bazzarry

Jeddah, Saudi Arabia Remote

January 2023 - Present

Advise Board and executive leadership on strategy creation, operating model

design, and market entry sequencing across four countries.
Support portfolio prioritization, investment decisions, and governance frameworks
in high-growth emerging markets.
Mentor leadership teams on transformation execution, scalability, and
organizational maturity.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Head of Ecommerce | Groceries and Pharmacies

March 2019 - Present

Talabat

Hawali, Kuwait

March 2019 - Present

- Assume full control of Non Food Vertical
- Plan and implement all the Operational, Marketing, content and logistics structure of the Non food project
- Design, monitor abd evaluate the flow of the day to day operations
- P&L and budgeting for all countires involved
- Managing a team of 160 in a vertically integrated business model

Company industry:
Internet & E-commerce
Job role:
Management

DIRECTOR – BUSINESS TRANSFORMATION & NEW

January 2023 - January 2024

City Hypermarket (City Center)

Ash Shamiyah, Kuwait Hybrid

January 2023 - January 2024

• Led transformation to build and scale new digital and platform-based business
units, contributing 10% of total company revenue within 15 months.

Designed end-to-end business models, monetization strategies, and operating
frameworks for new verticals.
Delivered $29M+ annual GMV and achieved operational break-even in 8 months
(vs. 18-24 month industry benchmark).
Led cross-functional transformation spanning strategy, technology, finance,
operations, and people.


Company industry:
Retail & Wholesale

COUNTRY MANAGING DIRECTOR

January 2022 - January 2023

6thStreet.com

Al Asimah, Kuwait Hybrid

January 2022 - January 2023

Led full market entry strategy and country-level operating model design, managing


$20M+ annual GMV.
Established country-wide governance, KPI frameworks, and performance
management across 10+ functions.
Built and led local organization of 40+ employees across commercial, tech,
finance, and operations.
Delivered profitable scale-up and operational stability in a new market.

Company industry:
Internet & E-commerce

HEAD OF NEW VERTICALS (Groceries & Retail

January 2019 - January 2022

Talabat (Delivery Hero Group)

As Salimiyah, Kuwait Hybrid

January 2019 - January 2022

Led regional business transformation and platform expansion, establishing

scalable models replicated across MENA.
Managed multi-country portfolios exceeding $190M+ annual GMV with full P&L
ownership.
Built regional blueprint for rapid market expansion, governance, and performance
tracking.
Led organizations of 120+ across multiple markets through high-growth
transformation phases.

Company industry:
Corporate Management Office

E-Commerce Manager (Project)

September 2018 - February 2019

Ontime.com

Al Kuwait, Kuwait

September 2018 - February 2019

Responsible for day-to-day operations of Ontime.com ( Premium Watch Retailer ) for Kuwait, KSA, UAE and others Omni-channel online store.

Managing a full team of E-commerce merchandisers, Marketing Specialists, Customer Service Representatives, Order Fulfilment and Logistics.

Directly responsible for the performance of the channel; creating and evaluating marketing activities, increasing website traffic, financial planning, budgets and reporting.

Company industry:
Retail & Wholesale
Job role:
Management

Ecommerce Operation Manager

January 2016 - February 2019

Souqyonline

Hawali, Kuwait

January 2016 - February 2019

Develop and agree annual plan and associated budget for Sales & Operations, monitor performance against this, initiating corrective action where necessary to ensure operations are conducted within the agreed financial parameters.
Develop effective sales, promotion & discounting strategies and ensure appropriate policies and procedures are in place to cover key areas of retail sales activity and effective systems are in place for monitoring compliance with all procedures to ensure effective working at all times.
Identify business opportunities and trends by analyzing consumer behavior by product line and geographic location through customer profiles to ensure that all opportunities are exploited in an efficient and timely manner. Identify operational issues for effective of internal marketing (events, new product launches, promotions, etc.) and coordinate with Buying Manager and Marketing Manager to ensure proper work processes and systems are in place to achieve the marketing objectives.
Analyze profitability by individual stores in all areas and brand/ product line within each area to ensure maximum efficiency is achieved by selecting right product brands to fit the consumer profile of the area.
Oversee the visual merchandising implementation of all stores and initial marketing activities to ensure uniformity across the chain and timely implementation of all promotions.
Manage the training, development and motivation of staff in the Sales & Operations and ensure that the stores are staffed with the requisite numbers and caliber of staff to meet its objective and that all staff is encouraged to maximize their capability and contribution.
Liaise with the Marketing/A&P staff in their preparation of Advertising and Marketing plans and ensure that the operations team provides full support.
Managing all day-to-day operations within budget and to the highest standards.
Ensuring excellent levels of internal and external customer service.
Leading team by attracting, recruiting, training and appraising talented personnel.
Establishing targets, KPIs, schedules, policies and procedures.

Company industry:
Retail & Wholesale
Job role:
Management

CO-FOUNDER & MANAGING PARTNER

January 2016 - January 2019

Souqyonline LLC

As Salimiyah, Kuwait Hybrid

January 2016 - January 2019

• Co-founded and scaled omni-channel business with full strategic and financial
ownership.
Designed operating model, go-to-market strategy, and growth roadmap.

• Managed $2M+ annual budget and achieved sustained multi-year growth.

Company industry:
Consumer Electronics

E-commerce Manager ( Deal Of the Day )

January 2015 - March 2016

souq.com

Al Kuwait, Kuwait

January 2015 - March 2016

*JOB ROLE:

Expertly designed and managed the Marketing needs for 5000 offers platform on daily, weekly/monthly bases and updated offers planogram based on short and long term performance, Effectively examined the deals performance and impact.
·Successfully supervised a team of 6 persons (Merchandisers, Content Editors, Translator and Supervisor) and took actions by the team based on different analysis (Marketing and daily deals modification).
·Regularly planned different custom-built analytical tool to measure the whole business performance vs the deal of the day performance and improved action plan based on this tool for all sales categories.

*Achievements :

- Design and implement the deal of the day evaluation modules and KPI
- increase the selling efficiency of the daily deals from 17% to 55 % and the effectiveness up to 4 times.
- Contribute up to 48 % of total souq.com Kuwait sales

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

E-commerce Manager

January 2013 - January 2016

Souq.com (Amazon)

Al Asimah, Kuwait

January 2013 - January 2016

Company industry:
Internet & E-commerce

Online e-commerce Marketplace Manager

June 2014 - January 2015

souq.com

Al Kuwait, Kuwait

June 2014 - January 2015

*JOB ROLE:

Regularly delivered the marketplace strategy, including assortment, promotional and marketing initiatives, to support target fulfilments priorities, Built and communicated detailed reports to monitor entire sales funnel and to assess country performance (lead generation, sellers live and new seller’s acquisition, revenue, team performance), Handled and managed the seller acquisition team which enlist sellers in the marketplace and the seller management team which handle over 500 existing sellers.

· Completed the daily activity of our online marketplace and implementing our local and regional strategy. Supervised the order management team which deals with the daily order and logistic issues.
· Effectively led and improved tools/processes to monitor assortment growth vs. competition/identify needs across ventures at category, price point, brand and seller level. Improved building models, presenting tools and driving process across cross-functional teams.

*Achievements :

- Increase the Market place sales by 39 %
- Increase the fulfilment rate up to 85 %
- Expand our current items portfolio 3 folds

Company industry:
Internet & E-commerce
Job role:
Management

Category Manager - Health and beauty

December 2011 - June 2014

Taw9eel.com

Al Kuwait, Kuwait

December 2011 - June 2014

-Job Role:

Accountable for launching health and beauty categories in taw9eel.com and purchase orders, ensured aged inventory does not cross my budget limit. Worked successfully with key brands on co-marketing campaigns and generated the category tree and the attributes, Managed sales, purchase and stock analysis reports.
· Proven ability to planned marketing campaigns and working with the marketing team for execution. Improved search, navigation method and managed a team of 3 employees to ensure that the team is motivated, monitored and measured in line with company targets and performance standards.
· Administrated over 100 suppliers and 10, 000 SKUs, generating strong supplier relationships through joined up business planning. Successfully increased the supplier base with the addition of key new brands to the portfolio. Discussed and signed contracts with existing and new suppliers.

Achievements :

· Launched and managed Health and Beauty Category | Achieved an Average Yearly Sales Growth of 52 %.

Company industry:
Internet & E-commerce
Job role:
Purchasing and Procurement

Category Manager

January 2010 - January 2013

Tawseel.com

Ash Shamiyah, Kuwait

January 2010 - January 2013

Company industry:
Internet & E-commerce

Senior Medical Representative

January 2009 - November 2011

Sanofi

Hawali, Kuwait

January 2009 - November 2011

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Business Development Manager

March 2008 - January 2009

SKGT For General Trading

Al Kuwait, Kuwait

March 2008 - January 2009

*JOB ROLE:

Achieved sales forecasting and attaining assigned sales and market share goals, Delivered high quality customer support, market application and new product information to distributors. Built and implemented sales and marketing action plans to distributors and evaluating review performance/activities. Achieved research to determine potential resellers or new distributors and recruiting new distributors.
· Observed and reported competitor activities executed in the territory and identified appropriate counter strategies. Identified potential business deals by contacting potential partners and discovering/exploring.
· Successfully identified new product, market opportunities and compiling customer applications for company products. Improved and implemented marketing plans for new and existing products.
· Demonstrated ability to help the effectiveness of marketing plans as well as productivity of projects. Supervised the marketing budget to deliver its activity within the agreed budget.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Education

Cairo University

December 2003

December 2003

Bachelor's degree, Pharmacy

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

B.Sc. of Pharmacy, Cairo University, 9/2004. - Grade: V.Good

Skills

Logistics
Expert
Logistics
Expert
Retail
Expert
Retail
Expert
Management
Expert
Management
Expert
Operation
Expert
Operation
Expert
E commerce
Expert
E commerce
Expert
logistics
Expert
logistics
Expert
Digital marketing
Expert
Digital marketing
Expert
Operations management
Expert
Operations management
Expert
management
Expert
management
Expert
Social media management
Expert
Social media management
Expert
SALES
Expert
SALES
Expert
MS OFFICE
Expert
MS OFFICE
Expert
MAGENTO
Intermediate
MAGENTO
Intermediate
ERP
Intermediate
ERP
Intermediate
Photo shop
Expert
Photo shop
Expert
statistical analysis
Expert
statistical analysis
Expert
research
Expert
research
Expert
E-commerce
Expert
E-commerce
Expert
Deal of the day
Expert
Deal of the day
Expert
Merchandise
Intermediate
Merchandise
Intermediate
Analysis
Expert
Analysis
Expert
Brand Management
Expert
Brand Management
Expert
marketing strategy
Expert
marketing strategy
Expert
operation
Expert
operation
Expert
Retail
Expert
Retail
Expert
E commerce
Expert
E commerce
Expert
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
COMPUTER ENGINEERING
Intermediate
COMPUTER ENGINEERING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
OPERATING SYSTEMS
Intermediate
OPERATING SYSTEMS
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC MANAGEMENT
Intermediate
STRATEGIC MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
Project Management
Expert
Project Management
Expert
operations
Expert
operations
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Warehouse Management
Expert
Warehouse Management
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Negotiation
Expert
Negotiation
Expert
Inventory Management
Expert
Inventory Management
Expert
Supply Chain
Expert
Supply Chain
Expert
SAP
Intermediate
SAP
Intermediate
Procurement
Expert
Procurement
Expert
Business Development
Expert
Business Development
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Project Management Professional (PMP)
PMP
Dec 2020

Hobbies and interests

Reading
jogging
shooting