Ahmed Mohamed El Sayed

Lead group-wide enterprise transformation across four strategic verticals,
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redesigning operating models, governance structures, and performance
frameworks.
Own portfolio strategy and capital allocation, managing $20M+ annual revenue
and driving 22% YoY growth in mature markets despite minimal market growth.
Built and deployed group-level OKR and KPI-tree frameworks, aligning strategy
with execution across Kuwait and KSA operations.
Led leadership restructuring, capability building, and succession planning across
multiple business units.
Act as executive sponsor for digital, organizational, and commercial
transformation initiatives for major regional clients.
Drive strategic partnerships and inorganic growth opportunities to expand group
capabilities.

Advise Board and executive leadership on strategy creation, operating model
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design, and market entry sequencing across four countries.
Support portfolio prioritization, investment decisions, and governance frameworks
in high-growth emerging markets.
Mentor leadership teams on transformation execution, scalability, and
organizational maturity.

- Assume full control of Non Food Vertical
- Plan and implement all the Operational, Marketing, content and logistics structure of the Non food project
- Design, monitor abd evaluate the flow of the day to day operations
- P&L and budgeting for all countires involved
- Managing a team of 160 in a vertically integrated business model

• Led transformation to build and scale new digital and platform-based business
units, contributing 10% of total company revenue within 15 months.
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Designed end-to-end business models, monetization strategies, and operating
frameworks for new verticals.
Delivered $29M+ annual GMV and achieved operational break-even in 8 months
(vs. 18-24 month industry benchmark).
Led cross-functional transformation spanning strategy, technology, finance,
operations, and people.
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Led full market entry strategy and country-level operating model design, managing
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$20M+ annual GMV.
Established country-wide governance, KPI frameworks, and performance
management across 10+ functions.
Built and led local organization of 40+ employees across commercial, tech,
finance, and operations.
Delivered profitable scale-up and operational stability in a new market.

Led regional business transformation and platform expansion, establishing
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scalable models replicated across MENA.
Managed multi-country portfolios exceeding $190M+ annual GMV with full P&L
ownership.
Built regional blueprint for rapid market expansion, governance, and performance
tracking.
Led organizations of 120+ across multiple markets through high-growth
transformation phases.

Responsible for day-to-day operations of Ontime.com ( Premium Watch Retailer ) for Kuwait, KSA, UAE and others Omni-channel online store.

Managing a full team of E-commerce merchandisers, Marketing Specialists, Customer Service Representatives, Order Fulfilment and Logistics.

Directly responsible for the performance of the channel; creating and evaluating marketing activities, increasing website traffic, financial planning, budgets and reporting.

Develop and agree annual plan and associated budget for Sales & Operations, monitor performance against this, initiating corrective action where necessary to ensure operations are conducted within the agreed financial parameters.
Develop effective sales, promotion & discounting strategies and ensure appropriate policies and procedures are in place to cover key areas of retail sales activity and effective systems are in place for monitoring compliance with all procedures to ensure effective working at all times.
Identify business opportunities and trends by analyzing consumer behavior by product line and geographic location through customer profiles to ensure that all opportunities are exploited in an efficient and timely manner. Identify operational issues for effective of internal marketing (events, new product launches, promotions, etc.) and coordinate with Buying Manager and Marketing Manager to ensure proper work processes and systems are in place to achieve the marketing objectives.
Analyze profitability by individual stores in all areas and brand/ product line within each area to ensure maximum efficiency is achieved by selecting right product brands to fit the consumer profile of the area.
Oversee the visual merchandising implementation of all stores and initial marketing activities to ensure uniformity across the chain and timely implementation of all promotions.
Manage the training, development and motivation of staff in the Sales & Operations and ensure that the stores are staffed with the requisite numbers and caliber of staff to meet its objective and that all staff is encouraged to maximize their capability and contribution.
Liaise with the Marketing/A&P staff in their preparation of Advertising and Marketing plans and ensure that the operations team provides full support.
Managing all day-to-day operations within budget and to the highest standards.
Ensuring excellent levels of internal and external customer service.
Leading team by attracting, recruiting, training and appraising talented personnel.
Establishing targets, KPIs, schedules, policies and procedures.

• Co-founded and scaled omni-channel business with full strategic and financial
ownership.
Designed operating model, go-to-market strategy, and growth roadmap.
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• Managed $2M+ annual budget and achieved sustained multi-year growth.

*JOB ROLE:

Expertly designed and managed the Marketing needs for 5000 offers platform on daily, weekly/monthly bases and updated offers planogram based on short and long term performance, Effectively examined the deals performance and impact.
·Successfully supervised a team of 6 persons (Merchandisers, Content Editors, Translator and Supervisor) and took actions by the team based on different analysis (Marketing and daily deals modification).
·Regularly planned different custom-built analytical tool to measure the whole business performance vs the deal of the day performance and improved action plan based on this tool for all sales categories.

*Achievements :

- Design and implement the deal of the day evaluation modules and KPI
- increase the selling efficiency of the daily deals from 17% to 55 % and the effectiveness up to 4 times.
- Contribute up to 48 % of total souq.com Kuwait sales

*JOB ROLE:

Regularly delivered the marketplace strategy, including assortment, promotional and marketing initiatives, to support target fulfilments priorities, Built and communicated detailed reports to monitor entire sales funnel and to assess country performance (lead generation, sellers live and new seller’s acquisition, revenue, team performance), Handled and managed the seller acquisition team which enlist sellers in the marketplace and the seller management team which handle over 500 existing sellers.

· Completed the daily activity of our online marketplace and implementing our local and regional strategy. Supervised the order management team which deals with the daily order and logistic issues.
· Effectively led and improved tools/processes to monitor assortment growth vs. competition/identify needs across ventures at category, price point, brand and seller level. Improved building models, presenting tools and driving process across cross-functional teams.

*Achievements :

- Increase the Market place sales by 39 %
- Increase the fulfilment rate up to 85 %
- Expand our current items portfolio 3 folds

-Job Role:

Accountable for launching health and beauty categories in taw9eel.com and purchase orders, ensured aged inventory does not cross my budget limit. Worked successfully with key brands on co-marketing campaigns and generated the category tree and the attributes, Managed sales, purchase and stock analysis reports.
· Proven ability to planned marketing campaigns and working with the marketing team for execution. Improved search, navigation method and managed a team of 3 employees to ensure that the team is motivated, monitored and measured in line with company targets and performance standards.
· Administrated over 100 suppliers and 10, 000 SKUs, generating strong supplier relationships through joined up business planning. Successfully increased the supplier base with the addition of key new brands to the portfolio. Discussed and signed contracts with existing and new suppliers.

Achievements :

· Launched and managed Health and Beauty Category | Achieved an Average Yearly Sales Growth of 52 %.

*JOB ROLE:

Achieved sales forecasting and attaining assigned sales and market share goals, Delivered high quality customer support, market application and new product information to distributors. Built and implemented sales and marketing action plans to distributors and evaluating review performance/activities. Achieved research to determine potential resellers or new distributors and recruiting new distributors.
· Observed and reported competitor activities executed in the territory and identified appropriate counter strategies. Identified potential business deals by contacting potential partners and discovering/exploring.
· Successfully identified new product, market opportunities and compiling customer applications for company products. Improved and implemented marketing plans for new and existing products.
· Demonstrated ability to help the effectiveness of marketing plans as well as productivity of projects. Supervised the marketing budget to deliver its activity within the agreed budget.