Business Unit Manager
Trend Pharm
Total years of experience :18 years, 1 Months
• Business Unit Manager Egypt.
• Planning, supporting & growing the company business to achieve sales
targets in Egypt.
• Managing the field force of 3 lines of ethical products
• Managing the sales & OTC teams (72 Med.Rep + 12 DM + 2 RSM).
• Drive sales growth & marketing plans in the region including sales plan,
sales forecast, budget allocation & promotional programs.
• Collaborate with training department to set the development plans for each
individual in the team.
• Build good relationship with the KOLs in the region.
• From June 2018 - June 2019.
• Managing, planning & controlling company business activities in UAE.
• Lead the teams (20 persons) to achieve & exceed sales goals, growth plans & identify the development plans for each individual.
• Directing sales & marketing activities for Biorga-France business units in UAE including marketing plans & strategies, sales plans, forecast, budget allocation, pricing & promotional programs.
• Managing the full cycle between the distributor & all chains pharmacies.
• Achieved sales growth every year by 50 - 70% with saving 30 - 40% of the budget.
• Introduction of all brands in the 1st year ins the big chain pharmacies (Boots - Binsina - Alamanara - Alain - Medicina - Supercare - Aster - Life).
• Changed our IMS within 2 years in Rx to be rank no.1 from nothing and in value from rank no.8 to rank no.3.
• Set & implement the marketing strategies & launches plans for each market that lead to achieving the required sales growth.
• Collaborate with company finance department to set the P&L & decide the pricing process.
• Cooperate with company regulatory departments to sort out any regulatory issues & register new products.
• Having strong business relationship with Chain Pharmacies, KOLs & End users.
• Managing , Selection & controlling the full cycle between France (head office & GCC)
• Drive sales & marketing activities for the business units in the region in term of selection of distributor, marketing strategies, sales plans, forecast, budget allocation, promotional programs & distributors’ development.
• Achieved 140% in the 1st year and 120% in the 2nd year in GCC market.
• Communicating with 42 distributors in GCC & Egypt and achieved 20 contract and introduction of 15 brand in 2 years instead of 5 years.
• Collaborate with company legal & regulatory departments & the distributor to sort out regulatory issues to register new products
• Coordinate between company finance department to handle pricing & bids & distribution agreements.
• Managing P&L for each country & set direction of marketing expenses.
• Coordinate regional with C.S department for goods delivery & clearance.
• Planning, supporting & growing the company business to achieve sales targets in the area of Cairo, Giza and Upper Egypt.
• Managing the field force of 6 lines of ethical products , achieved 112% and rewarded the team no.1 in Egypt.
• Managing the sales & OTC teams (30 persons) in Cairo, Giza and Upper Egypt. • Drive sales growth & marketing plans in the region including sales plan, sales forecast, budget allocation & promotional programs.
• Collaborate with training department to set the development plans for each individual in the team.
• Build good relationship with the KOLs in the region.
• Changed the area achievement from 53% to 90% within 6 months.
• Achieved over 100% every year and rewarded to be a Senior District Manager.
• Planning, supporting & growing the company business in the area of Western Cairo.
• Drive sales growth & marketing plans including sales plan, sales forecast, budget allocation & promotional programs.
• Identify the development plans for each individual in the team.
• Build good relationship with the KOLs in the region.
• Leading the Forcing team (10 persons) on special items in total Egypt.
• Planning, supporting & growing the company business in Egypt.
• Drive sales growth & marketing plans including sales plan, sales forecast, budget allocation & promotional programs.
• Achieving 105% of the target allover Egypt.• Build good relationship with the KOLs in the region.
• Medical devices - Mobility devices - Medical support devices.
• Prepared the 1st medical & sales team in the company with 300% increment in the sales record within 11 months.
• Creating all the marketing material & giveaways.
• Dealing with all the international conferences & events of Vascular surgery & Orthopedics.
• Develop a 5-year business plan with new products and business expansion in the Middle East.
• Drive sales growth & marketing plans including sales plan, sales forecast, budget allocation & promotional programs.
• Identify the development plans for each individual in the team with different training courses.
• Build good relationship with the KOLs in Egypt.
• 4 years of over 100% achievement & 3 market share rewards in Bone Team.
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