Marketing Manager
Alif Investments
Total years of experience :10 years, 4 Months
Partnered with designing agencies for planning week-wise marketing material, analyzed all websites, Landing Page utilizing Google Analytics to improve traffic, and launched creative campaigns to support digital cross-promotion efforts, including SMS campaigns, Facebook promotions, other marketing initiatives for an improved end-user experience.
Key Accomplishments:
Developed Brand identity for Alif Investments (Profile, website, guideline) & new group Communication channel & Identity; monitored all corporate social media accounts and websites to ensure positive online presence.
Directed online Ecommerce Project www.alifbazaar.com on Magneto 2, ensured Activation of all social media channel with paid campaigns & running lead generation ads, also developed new business identity by using sustainable platform for new business.
Created Promotion / Contest & Event to increase foot traffic on store also worked on launching of new outlets in Dubai
Key Responsibilities:
Execute strategic planning & facilitating strategic planning process as per companies’ vision, mission, value proposition, brand architecture and positioning also create content strategy with high engagement and user retention rate.
Generate Social media Reports for all business KPIs metrics to determine the ROI of efforts; conceptualize, implement and manage the direction of marketing programs that are specifically designed to boost Group all Business.
Built brand awareness through new launches, promotions and social media to achieve targets; managed all 3rd party online portals: Like Zomato, Delivero, Careem, and Talabat. Planned and activated new Outlets’ layout & Designs for DCC & Other location
Collaborated with a staff to develop campaigns and strategies using both digital and traditional methods of marketing; conducted Monthly photo-shoot for social media & online store, also analyzed business development and monitored current market trends.
Formulated promotion budget, monitored performance and made adjustments to meet goals; developed Yearly marketing activity calendar for all group business, also worked closely with COO & CEO / Operation Team, and other managers to achieve goals
Exercised hands-on approach and effective controls to monitor report, and gather Analytics of Digital Marketing.
Managed all marketing activities of all Group Companies and activities within the marketing department, all group Social Media channels, new & existing all Group websites as well as company’s marketing budget.
Key Accomplishments:
Designed integrated marketing communication plans For Real Estate Business, re-structured group business identity, developed sustainable platform to increase sales, as well as new group Communication channel & Identity.
Developed integrated Lead Generation system, activated social media channel with paid campaigns & running lead generation ads.
Key Responsibilities:
Designed marketing material in line with marketing plans, also worked with designing agencies to plan weekly marketing material.
Optimized lead generation campaigns, measuring results, also monitored and reports and gathered analytics of digital marketing.
Prepared internal communications strategy to ensure all relevant company functions are kept informed of marketing objectives.
Identified and tapped new business opportunities, provided creative and digital marketing strategies to enhance brand, drive sales and online traffic; also developed feasibility of projects to achieve optimum growth in customer base in UAE,
Key Accomplishments:
Created and devised integrated marketing communication plans for 4 new projects in Dubai, Karachi & London i.e. The Motor City Gardenia Residency, Gardenia 3 & 4; creatively designed website, promotion strategy and conducted marketing collaborations.
Developed integrated marketing communication plans for rental department also ensured implementation of in-house lead generation system to support sales department by generating qualified and potential leads.
Designed and delivered integrated marketing communication plans for 4 new projects in Dubai, Karachi & London i.e. The Motor City Gardenia Residency, Gardenia 3 & 4; creatively designed website, promotion strategy and conducted marketing collaborations
Applied ardent-business ownership approach to take initiatives for Online Payment Gateway & implementing ICO crowd sales structure & receiving payment through cryptocurrencies. Listing tokens on main exchanges.
Strategically positioned to represented company in exhibitions for development like cityscape, ABAD & Zameen.com Expo & BIPEX
Managed Handover Campaign for 3 projects in Dubai also developed integrated marketing communication plans for rental dept.
Key Responsibilities
Cultivated and sustained third-party relationships to deliver on brand objectives and strategies; dealt and successfully negotiated with vendors and third parties for effective utilization of budgets while meeting high quality standards.
Ensured and increased on-ground presence in India by participating in Times Property Expo & Dubai Property Show in London, ABAD - Pakistan, Cityscape Dubai, Zameen Expo (Pakistan & Dubai).
Producing innovative and cost-effective promotions both in print and online also innovatively organized site shoots of projects and product photo-shoots of projects and corporate events as well as International Exhibitions.
Formulated and utilized annual marketing budget also developed and maintained social media channels of the brand through creating relevant content on a daily basis to deliver a high level of engagement with customers.
Implemented effective marketing campaign and achieved 50% increase in welfare fund in 2018
Achieved 10% increase in new members program
Successfully managed Ramadan Iftar Camp for 4 years on 3 different locations; which catered 100, 000 meals each year
and valued AED 1 million
Utilized More than AED 3 million to settle welfare cases
Successfully arranging scholarship program for 1000 students each yea r
Lesion and venturing with
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Marketing