Total Years of Experience: 14 Years, 5 Months
March 2018
To Present
Marketing Brand Manager
at Dakahlia Group - Temry Chicken
Location :
Egypt - Cairo
- Created Temry's brand name and led a team who worked on the marketing strategy and brand design of Temry
- Led the consumer research team in conducting extensive market research in order to understand our potential consumers and
develop Temry's brand properly
- Briefed and worked closely with designers in order to create Temry with the proper vision (theme, concept, art work) and
supervised packaging printing process
- Monitoring product distribution, placement, marketing activities and POS vs. competition regularly in hyper markets
- Creating content for educational campaigns about the brand in form of videos, cooking classes sessions, presentations that serve
our audience in understating brand's benefits
- Planning and executing of all marketing communications and campaigns across BTL (newspapers/magazines) ATL (billboards) and
online platforms (Facebook/Instagram)
- Creating PR campaigns that establish a strong and consistent relationship with social media influencers that helped in enforcing
- Temry's brand image and word of mouth
- Organizing and executing events and activities such as taste testing events, brand awareness events, exhibitions, photo shoots
and marketing activities in hyper markets
- Expanding the range of communication with our customers to incorporate a strong customer relationship management platform
- Followed up on all aspects of opening Temry's stores whilst ensuring proper marketing campaigns across all social media
platforms, as well as consistent marketing activities to encourage stores' growth
- Led the consumer research team in conducting extensive market research in order to understand our potential consumers and
develop Temry's brand properly
- Briefed and worked closely with designers in order to create Temry with the proper vision (theme, concept, art work) and
supervised packaging printing process
- Monitoring product distribution, placement, marketing activities and POS vs. competition regularly in hyper markets
- Creating content for educational campaigns about the brand in form of videos, cooking classes sessions, presentations that serve
our audience in understating brand's benefits
- Planning and executing of all marketing communications and campaigns across BTL (newspapers/magazines) ATL (billboards) and
online platforms (Facebook/Instagram)
- Creating PR campaigns that establish a strong and consistent relationship with social media influencers that helped in enforcing
- Temry's brand image and word of mouth
- Organizing and executing events and activities such as taste testing events, brand awareness events, exhibitions, photo shoots
and marketing activities in hyper markets
- Expanding the range of communication with our customers to incorporate a strong customer relationship management platform
- Followed up on all aspects of opening Temry's stores whilst ensuring proper marketing campaigns across all social media
platforms, as well as consistent marketing activities to encourage stores' growth
March 2012
To February 2018
Senior Marketing Specialist
at Dakahlia Group
Location :
Egypt - Cairo
- Liaise with external vendors to execute promotional events and campaigns
- Organizing and executing a wide range of the PR activities (events and seminars)
- Overseeing creative development of brochures, catalogs and flyers as well as communications for materials accessible in email,
print and web
- Developing high quality and effective marketing materials that align correctly with the brand image and strategy
- Attaining approvals, managing deadlines and ensuring materials’ quality comply expectations within budget
- Process accounting system invoices and request purchasing quotes
- Planning, leading and executing BTL activities for all group’s companies
- Writing-up the creative copies/ briefs of the BTL ads
- Coordinating guarantee photo shoots based on requirements
- Organizing and executing a wide range of the PR activities (events and seminars)
- Overseeing creative development of brochures, catalogs and flyers as well as communications for materials accessible in email,
print and web
- Developing high quality and effective marketing materials that align correctly with the brand image and strategy
- Attaining approvals, managing deadlines and ensuring materials’ quality comply expectations within budget
- Process accounting system invoices and request purchasing quotes
- Planning, leading and executing BTL activities for all group’s companies
- Writing-up the creative copies/ briefs of the BTL ads
- Coordinating guarantee photo shoots based on requirements
October 2011
To February 2012
Marketing Communication Specialist
at Al Fursan Group
Location :
Egypt - Cairo
- Analyzing products and services to clarify how each one should be presented to the public
- Preparing campaign’s proposals to match the appropriate style and tone
- Copywriting for all the printed materials (BTL ads, flyers, billboards, press releases, direct mail packages)
- Supervising the in-house designers in order to keep the creative artwork within the campaign's frame
- Copywriting creative slogans, taglines, headlines and body texts that match the visual and brief
- Preparing campaign’s proposals to match the appropriate style and tone
- Copywriting for all the printed materials (BTL ads, flyers, billboards, press releases, direct mail packages)
- Supervising the in-house designers in order to keep the creative artwork within the campaign's frame
- Copywriting creative slogans, taglines, headlines and body texts that match the visual and brief
January 2010
To September 2011
Marketing Coordinator
at Dakahlia Group
Location :
Egypt - Cairo
- Liaising with the advertising agency to create all print ads
- Writing creative briefs
- Establishing Group's corporate identity and CIM
- Copywriting of the marketing materials
- Supervising the ideas of the designs of brochures, catalogs and websites
- Writing creative briefs
- Establishing Group's corporate identity and CIM
- Copywriting of the marketing materials
- Supervising the ideas of the designs of brochures, catalogs and websites
August 2009
To October 2009
Researcher/ PR Practitioner - Internship
at Rada Reasearch and PR Agency
Location :
Egypt - Cairo
- In the research department, assisting in coding, data entry, questionnaire validation and research design
- In the public relations department, media monitoring, report analysis of media articles and event management participation.
- In the public relations department, media monitoring, report analysis of media articles and event management participation.
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