Egypt Country Manager
Arabian Oud
Total years of experience :18 years, 7 Months
Managing the company brands portfolio
•Manage the relationship with all the International companies and maintaining healthy relationship with Customers, Vendors and Agencies
•Developing relationships with key decision-makers in target organizations for revenue.
•Plan, direct and coordinate the operation of the company with focus on profitability and optimization of resources.
•Establishes the goals and objectives of the company and ensures their delivery according to the business plan, continually assesses the department’s performance against the stated objectives. Formulate and implement tactical initiatives to achieve corporate strategic goals.
•Develops and implements a business plan, and manages budget of each department and achieves stand-alone productivity for the business.
•Interact with the organization's human resources, Brand management, Supply chain, Logistics, legal, finance and product development departments to ensure that business growth goals are established and met.
•Provides Leadership and vision to the organization by assisting the staff with development of long range and annual plans, and with the evaluation and reporting of progress plans.
•Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues; maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.
•Meeting the prospect mall developers to negotiate various modalities of business development including locations & rentals.
•Working with the legal side on the aspect of the lease contracts to ensure transparent & ethical business dealings.
As the Manager of, Sales and Operations I report to the company Chief Executive Officer
I am fully responsible for 6 Region stores with +2 Area Managers + 1 Visual Merchandising Manager + 1 Training Manager + 1 HR Manager + 1 Logistics & Warehouse Manager directly reporting to me.
Turnover: Managing top line revenue of EGY 110 million per year with full responsibility for all operational, sales and marketing matters with total P&L accountability.
Headcount: 105
Responsible for managing Operations, Sales, HR, Store Financials, Store Investments, Business Development etc Develop and implement small format stores, Lead the new organizational structure for stores, Develop a project to improve product availability in stores, Develop projects in order to cut store operating costs, Reviewing store equipment needs in order to reduce store build costs
Key accountability
Sales budgets for the region, Profit & loss for the region, Stock loss for the region, Payroll for the region, Store expenses for the region, Gross & net margin for the region, New store opening plans in the region, Marketing initiatives for each store and region, Quarterly management performance reviews for each store, View point for the region, Mystery shopper & customer surveys for the region, Senior store management development programs for the region, Check out queues, Price integrity for the region
As the Area Manager I report to the company Director of, Sales and Operations.
3 Stores more than 60k sqm across more than 2 cities
14.000 sqm Hypermarket
Headcount: 55
Turnover: Managing top line revenue of QR500 million per annum per year with full responsibility for all operational, sales and marketing matters with total P&L accountability
Able to recognize the needs of the business having the ability to priorities and strategically develop implement the needed changes to the business. Able to seek out talent and develop the HR structure in order to support the change management that was needed. .
Develop and implement an operations help desk in order to stream line and increase productivity both in stores and head office,
Develop and implement a new commission structure for the sales teamRe-design the store structures, trial and roll out successfully
Build regional management structures, Train and develop regional managers,
Developed a project to reduce supply chain costs by 30%,
Develop new KPI’s in order to increase store profits,
Re-Design head office structures and introduce procurement buying manager,
Work together with cross functional stake holders to introduce new ways of working,
Increase IT infrastructure in order to increase productivity both stores and head office,
Work closely with the procurement manager to reduce store investment costs resulting in 20% savings,
Introduce performance reviews for all levels in order to improve staff retention,
Introduce new training manuals and employee handbooks
Drive and implement all sales initiatives
Drive and control the A to Z of the day to day retail operation
s8.000 sqm Hypermarket
Turnover more than QR 400 million per annum
Running the Store includes buying, pricing, marketing, accounting and finance
Key accountability
Seasonal Trade Planning, Setting the Range and Managing All the Buying For the Season, Managing all Financials with the Finance Manager, Sales budgets, Profit & Loss, Staff turnover, Availability, Stock loss, Stock budgets, Store view point, Management training development, Human Resource Management with Store HR Manager, Store expenses, Payroll, Check out queues, Price integrity
8.000 sqm DIY Store
Headcount:150 to 200
Turnover: eg 12 million annually
Key Performance Indicator achievement .
Exceeded sales targets for 4 consecutive years, Stayed in line with major expense lines on the p&l in order to deliver the profit targets, Product selection and planning for a new sales floor layouts which resulted directly in a 9.0% revenue increase and a reduction of stock holding of more then 4%, Increases corporate customers, , Built significant levels of rapport with all commercial and corporate customers to ensure the sales team was able to maintain essential revenue for the long term
Key accountabilities.
Business planning, sales budgeting / forecasting, Profit targets, Store expenses, store payroll, Management of budgeted wholesales, Management of all sales and marketing activities, Customer service leadership, mystery shopper, Directly responsible for corporate and commercial sales, Recruitment, selection, professional development, supervision, performance management, succession planning, Inventory management, visual merchandising, store presentation, Development of line managers, Staff turn over, Shrinkage, Stock cost and days, Increasing trade sales, Sourcing new trade business, Quoting off the plan for owner operators, builders and diy builders
Degree: VERY GOOD