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Owais Ahmed, Trade Marketing Manager

Owais Ahmed

Trade Marketing Manager·Iffco Group

Kuwait

Bachelor's degree, Marketing Business Simulation

Work experience

Total years of experience: 16 years, 3 months

Trade Marketing Manager

January 2023 - Present

Iffco Group

Al Kuwait, Kuwait

January 2023 - Present

Overall responsible for trade marketing activities of London Dairy, Igloo, Quanta, Tiffany Biscuits, Snacks and Confectionery, Nabeel.

Company industry:
FMCG
Job role:
Marketing and PR

Category Manager

March 2014 - November 2014

Al Yasra Food Co.

Al Farawaniyah, Kuwait

March 2014 - November 2014

Handling Frozen Poultry, Potato, Vegetable, Seafood category from Suppliers to our warehouse.

Company industry:
FMCG
Job role:
Marketing and PR

Assistant Brand Manager

October 2007 - February 2013

Al Yasra Food Co

Al Kuwait, Kuwait

October 2007 - February 2013

•Overall responsible for brands performance of key Al Yasra Foods' brands including Lamb Weston, Mc Cain, Radwa, Sabco & Safi Danone-Iraq.
•Liaison between Al Yasra Foods and Principal companies for Supply, Stock, Sales and Marketing related activities for Kuwait & Iraq market.
•Achievement of company's monthly sales & stock target.
•Planning and Execution of annual Marketing Calendar with main focus on Key Customers and Categories.
•Annual forecasting, budgetary planning and setting market share objective.
•Monthly order preparation and control on stock & order cycle.
•Sales Analysis report Vs Target, Last Month & Last year same period.
•Market price & competitor activity tracking.
•Planning, Organizing, Execution and Control of Mega & Tactical Promotions, Sponsorships, Food Exhibitions, Food Festivals in Key A/C, In-store Activities, Sampling/Tasting etc.
•Regular monitoring of market share and special marketing & analytical techniques to maintain leadership and further gain market share.
•Consumer Research, Retail Audit data analysis received from Ac Nielsen.
•Closely liaise with Food Service division to switch customers using competitors' products.
•LTOs, POS and other marketing support to Food Service customers
•Analyses based on in-market sales data to optimize brand performance & profitability.
•New products launch tracker, activity planner, brand expansion and price positioning.
•Claim settlement with principal companies on monthly and quarterly basis for Kuwait & Iraq market.
•Deal with outside agencies on approved programs for printing and development of locally produced POS material, Freezer branding, Vehicle branding etc. Events within the agreed budget or estimate and also ensuring about the agencies payment on time.
•Post event report and presentations for management and principal.
•Business review & corporate presentations for suppliers meetings.

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Assistant (Part Time)

November 2006 - June 2007

Norma Supermarket

Germany

November 2006 - June 2007

• Visibility & Displays as per Plano gram.
• Execution of POS material.
• Reports to Suppliers on Promotion off take.
• Co-ordination with Sales Team on distribution of new products.
• Forecast & Orders for Suppliers.
• Ageing Inventory

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Assistant Brand Manager - Beiersdorf AG

August 2003 - August 2006

Al Injazat Trading Corp

Jeddah, Saudi Arabia

August 2003 - August 2006

• Assist Product Manager in preparation of Annual Sales & Marketing Budgets for NIVEA.
• Sales forecast & prepare Shipping Plans, with rolling forecast.
• Assess Brand Shares through Retail Audit Reports - MEMRB.
• Identify gaps & opportunities to increase sales.
• Pricing of new Product for different Trade Channels.
• Inventory Control and Sell out plans for short expiry items.
• Formulating Consumer Promotions and following up implementation in the market through Merchandisers & Promoters.
• Co-ordination of Promotions & New Product launches with Sales & Merchandizing teams.
• Post Promotion evaluation.
• Maintain Visibility & Display Matrix by Store.
• Monitor Competitor activities & send Monthly Competitor Reports to Principles.
• Maintain Marketing Spend Budgets.
• Negotiate with Suppliers the prices for Printing jobs, Premiums and other purchases.
• Independently handled Brands like Dabur & Pears, with double digit growth.

Company industry:
FMCG
Job role:
Marketing and PR

Business Development Officer

August 2000 - June 2003

Marketing Times Pvt. Ltd

Delhi, India

August 2000 - June 2003

DSA of ICICI Bank
• Providing marketing support for Home Loan Division.
• Responsible for communication with the customers regarding the sanctioning of loan.
• Manage a team of 4 Executives for approaching customers for Home Loans.
• Increased business by 45% during the first year and thereafter by 25% year on year.

Company industry:
Marketing
Job role:
Marketing and PR

Education

Ohm Management Institute

June 2007

June 2007

Bachelor's degree, Marketing Business Simulation

Germany

• Marketing Business Simulation from Georg - Simon - Ohm Management Institute, Nurnberg, Germany in 2007

Jamia Millia Islamia

August 2000

August 2000

Bachelor's degree, BA

India

• Bachelor of Arts from Jamia Millila Islami, New Delhi, India in 2000

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
MARKETING
Expert
MARKETING
Expert
NEW PRODUCTS
Expert
NEW PRODUCTS
Expert
POS
Expert
POS
Expert
PRINTING
Expert
PRINTING
Expert
RETAIL
Intermediate
RETAIL
Intermediate
SALES
Beginner
SALES
Beginner
Marketing Mix
Expert
Marketing Mix
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert

Languages

Hindi
Expert
Urdu
Intermediate
Arabic
Beginner
English
Expert

Training and Certifications

Certifications
Certificate of Attendance
Al Raya Group, Kuwait
Apr 2011 - Apr 2011