Ahmed reda Marrakchi

Regional Supply Chain Manager for Texas Road House, Ihop, Alforno for the middle east region.

Developed supply chain and merchandising strategy of Office Depot in the Middle East through a team of 13 people, a buying budget of 18 million USD from more than 15 countries, and inventory from 6 major warehouses in Europe and the Gulf.
Achievements:
achieved market leadership in a number of categories due to a strong sourcing strategy and pricing
Led the Implementation of corporate furnishing across the Middle east to the value of 10 million USD yearly
Created efficient product sourcing to secure an aggressive sales growth of 70% year on year
Identified effective solution to decreasing shipping costs through the use of cross-dock, and local distributors network
Achieved stock reduction of 57% and reduced aging stock by 25% in one year
Responsibilities:
Defining the buying strategy from local and international suppliers to increase the competitiveness of the product portfolio and the customer offerings in operating markets
Setting up the product positioning with the team of the category managers as well as aligning the marketing plans to deliver tactical and strategic wins
Ensure continuous optimization of the supply chain model and costs, across all supply chain functions (sourcing, buying, shipping, warehouse, delivery)
Leading cost optimization activities across all supply chain functions (sourcing, buying, shipping, warehouse, delivery)
Setting up the IT systems to effectively serve business needs (e.g.: dedicated reports in Oracle, preparation of GOLD implementations, demand forecasting reports)
Design and Maintain the Inventory planning system to allow optimum replenishment and stock holding
Leading the SLA with all suppliers to ensure the efficiency of our own supply chain
Sourcing products from more than 15 countries to ensure global solution for local projects
Setting up of the “Open to Buy(OTB” of the brand and its fulfillment (18 million USD)
Ensure the successful implementation of buying plans to ensure the margin mix is achieved
Managed the merchandising organization in the 3 markets and optimizing its cost and structure
Recruiting and developing the talents of the merchant team to continually improve the performance of the business
Leading stock management strategies to achieve the target of stocks turns, aging stock, and stock cover
Managed a high volume of SKUS (15, 000 skus) by market to cover more category segments in every market

Leading the supply chain and planning function for the Body Shop stores in the Middle East through a team of 6 people, managing stock in 7 LDCs and an RDC in the UAE

Achievements:
Achieved a 2% increase in margin through a decrease of the supply chain cost
Led the launch of The Body Shop in Egypt and managed all supply chain aspects in terms of registration, labeling, cost, and stock delivery to the market

Responsibilities:

Leading the supply chain of the brand for 7 operating countries and more than 50 stores in the Middle East
Revamping the supply chain model of the brand from direct shipment to markets to a consolidation model
Defining new stock management strategies to achieve the targets for stock turn, aging stock, and stock cover
Setting up the “Open to Buy (OTB)” of the brand and its fulfillment (7 million USD)
Reorganizing the ordering process to ensure efficiency of the stock holding
Managing the relationship with the host brand for assortment definition, shipping, warehousing, payments and claims

Head of warehousing for the dry division, managing 2 warehouses, 2 works shifts and 60 staff members
Responsibilities:

Managing the dry division warehouse of the company (2500 pallet and 1 million USD of order preparation monthly)
Setting up all processes to accommodate 2 shifts for order preparation
Implementing the processes and checks to maintain FIFO in the warehouse and maintain a tight control of the food expiry date
Setting up the daily activity plan for the warehouse to make sure daily objectives are achieved
Optimizing the preparation to ensure maximum deliveries everyday
Implementing warehouse KPIs and setting up targets to achieve
Setting up new safety standards to be aligned to warehousing legislation in Qatar
Optimizing order preparations in dry division to accommodate more deliveries per day

Leading two main departments, orders preparation and delivery.
Responsibilities:

Setting up orders preparation procedures, respecting Avon worldwide standards
Setting up productivity and performance indicators for the preparation line and distribution department
Leading two teams: order preparation (20 people), and distribution (5 people)
Optimizing shipping and distribution costs
Responsible for P&L reports distribution and preparation line department

Junior role, managing a part of new warehousing implementation
Designing a new automated expedition zone in the new warehouse
Transferring the expedition zone from the old warehouse to the new warehouse
Responsible of ABC analysis of stocks to optimize the storage
Reorganizing exit flow from Schneider manufactory to Schneider warehouse
Setting up performance indicators of receiving with Schneider warehouse