Ahmed Al Sadek

• Secured SAR 11.4M in project wins within the first months, closing contracts with Badael Company, Jeddah Central,
Ministry of Culture KSA, Tanweel, and Saudi Golf Federation.
• Created and implemented the commercial department strategy, establishing structured processes for RFP responses,
proposal development, and pipeline management across government and private sector clients.
• Developed the GCC expansion strategy targeting Oman and Qatar, including market analysis, target account
identification, and partnership frameworks to extend UXBERTs regional footprint.
• Redefined the full services portfolio and redesigned all commercial materials, positioning UXBERTs UX/CX capabilities
for Vision 2030 mega-projects and digital transformation initiatives.
• Lead business development for major government clients including Ministry of Tourism, Ministry of Culture, Golf
Saudi, Saudi Motorsport Company, GOSI, and PIF subsidiaries.
• Manage strategic partnerships and complex multi-stakeholder proposals, includingjoint ventures with technology
platform providers for booking and digital experience solutions.

Currently developing and managing a robust MENA sales strategy to deliver significant new business

Developing the business, securing accounts such as Dubizzle, Adidas, Al Yasra Fashion Kuwait, STC KSA, Orange Business Services, Al Ahli Bank of Kuwait and Ahli United Bank Bahrain

Conducting and analyzing market research to assess market potential, new products and services, and identify suitable target markets, regions and customers, representing the company at events and forums

Providing input to build the MENA sales funnel and developing and integrating sales methodologies

Aligning pricing architecture to deliver customer value and sustainable business growth

Managing innovation from ideation, through feasibility study, pilot and proposal, to rollout for new products, services and markets

Developing customer solutions; establishing service scope with functional leaders across the organization including costing proposals, business models, pricing structure and business case

Building and maintaining strong working relationships with C-level & executives in existing and potential customer base

Developing strategic solutions to meet targets, ensuring new business wins maximize profitability

Reviewing customer profitability, driving profitable growth, managing customer service and growth within the existing customer base

• Led MENA business planning and market expansion strategy for key product groups, driving growth through market
intelligence and identification of newverticals.
• Managed regional P&L in collaboration with marketing and product development, aligning branding and distribution
strategies for deeper market penetration across MENA sub-regions.
• Coordinated with global marketing and regional leadership to launch sales initiatives, build opportunity pipeline, and
achieve quarterly targets.

• Closed AED 18.7M in new business wins across Al Massoud Automotive, Dallah Health KSA, Union Coop UAE, Bupa
Arabia, and Ministry of Labour UAE (through strategic partnership with PwC).
• Built and managed a full-cycle sales function covering lead generation through deal closure, including RFI/RFP
management and high-stakes contract negotiations for outsourcing and CX engagements.
• Forged C-suite partnerships across Customer Experience, HR, Marketing, and Sales divisions, strategically mapping
and penetrating untapped business units within enterprise accounts.
• Directed Sales, Business Development, and Client Relationship functions, driving account growth and new market
development across the GCC.

• Launched the full MENA operation: established the Dubai regional office, managed P&L, led recruitment, and built the
commercial engine from zero to $1.8M annual pipeline.
• Secured marquee accounts including Dubizzle, Adidas, STC KSA, Orange Business Services, Al Ahli Bank of Kuwait,
and Ahli United Bank Bahrain.
• Built strategic alliances with Orange Business Services, Samsung, GFK, Nielsen, EY, PwC, and Gartner to enhance CX
measurement and insight offerings.
• Led the full innovation lifecycle from market analysis through feasibility, pilot programs, and go-to-market launch for
new products and services.

• Led strategic planning for sales, business development, and financial forecasting, contributing to multi-year revenue
strategies across government accounts.
• Secured contracts with Saudi Aramco, SABIC, Al Hukair Group, and Bahrain Tourism & Exhibitions Authority through
executive-level relationship management.
• Pioneered client acquisition strategy from initial engagement through pitch presentations, improving conversion
rates and expanding the customer portfolio.

• Established the government communications department from scratch, building a 6-person team delivering
$1.4M/year in revenue across GCC government organizations.
• Won contracts with Sheikh Zayed Grand Mosque and Emirates Nuclear Energy Corporation, managing full sales cycles
and contract negotiations.
• Developed strategic partner networks to extend market reach and drive brand expansion across the region.

• Managed a portfolio of top-tier government and corporate clients including TAQA, Mubadala, ENEC, Saudi Ministry of
Foreign Affairs, DEWA, Kuwaiti PMs Office, Abu Dhabi Sports Council, and ADNOC.
• Led RFP/tender development and budget planning, customizing proposals to client requirements and securing
multi-year contracts.
• Built trust-based relationships with key government and corporate stakeholders across the MENA region.

Identified, evaluated and resolved a range of client issues and conducted market studies to identify qualified regions for potential successful leads, negotiated proposals from start to closure

Won considerable new business including accounts with TAQA, Mubadala, ENEC, Saudi Ministry of Foreign Affairs, DEWA, Kuwaiti Prime Minister’s Office, Abu Dhabi Sports Council and ADNOC

Developed and applied knowledge on PR and new media fields including traditional and social media, media intelligence and analysis, opinion research tools and consulting services, ensuring face-to-face presentation to the client with full display of the dynamic platforms for each service

Responsible for creating and responding to RFPs and budget planning each individual potential client

Attended networking events, seminars and conferences, including out-of-hours, as required

Identified and fostered trusting and productive relationships with corporate and government entities in the region, as well as with appropriate members of the media

Reviewed, developed and communicated CRM strategy, team objectives and performance measures

Scheduled projects and tasks and maintained tight deadlines with strict attention to detail

Reviewed working methods and team structure to ensure optimization of resources and capabilities

Ensured appropriate and timely resolution of customer complaints in accordance with agreed procedures

Monitored team performance in handling customer inquiries such as payment allocation/tracing, changing contact details, assignments, addition and deletion of joint buyers, project progress updates, handovers, installments details and dates

Ensured timely delivery and quality of all monthly and periodic reports required by management