Ahmed Dessouki, Key Accounts Unit Manager

Ahmed Dessouki

Key Accounts Unit Manager

SC Johnson

Location
Egypt
Education
Bachelor's degree, Finance and International Business
Experience
5 years, 5 Months

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Work Experience

Total years of experience :5 years, 5 Months

Key Accounts Unit Manager at SC Johnson
  • Egypt - Cairo
  • February 2014 to March 2015
Modern Trade Account Manager at PepsiCo - Frito Lay
  • Egypt - Cairo
  • July 2012 to January 2014

Role & Key Responsibilities
- Report to the Modern Trade Manager.
- Responsible for 7 Modern Trade Customers.
- Manage a team of sales representatives to ensure product availability & achieving sales target.
- Manage a team of merchandisers to ensure best product visibility to enhance the off take.
- Ensure efficient DSD and Pre-sales Process to achieve the maximum sales volume.
- Responsible for applying the trade marketing activities.
- Responsible for renewing the customers contracts and control customer spending to reach optimal P&L figures.

HORECA Area Manager at Red Bull
  • Egypt - Cairo
  • July 2010 to July 2012

From June 2011 till present.
- Managing Cairo (Nasr City, Heliopolis, Katameya, El Obour, El Sherouk), Ein El Sokhna, Suez, Port Saeed and Rassidr.
From July 2010 till June 2011.
- Managing Upper Egypt (Hurghada, El Quiser, Mars Allam, Luxor and Aswan).

Role & Key Responsibilities
- Managed the sales process of the main distributor through a team of 5 sales representatives and their supervisors for the territory to achieve specific KPI including Sales volumes, merchandizing, availability etc….
- Expanded the active customer base in the territory. (Achieved 144% vs. target)
- Coordinated together with the marketing department key events (including Auto special racing shows, trial biking, etc) to increase brand awareness.
- Developed detailed action plans to ensure sustainable achievement of territorial sales target and fulfillment of KPIs at each customer.
- Planned and executed marketing activities to increase consumption per outlet through POSM, extra visibility & activations.
- Presented the sales performance and expansions plan of the territory to the top management on regular basis.

Customer Service back office at Arab African International Bank
  • Egypt - Cairo
  • November 2009 to June 2010

Working experience in the Arab African International Bank in the rotation program (from November 2009 till June 2010) and in the Customer Service department.

Education

Bachelor's degree, Finance and International Business
  • at German University in Cairo
  • June 2009

- Summer internship in Shell Marketing co. Head office, Marketing Dept. in year 2007. - Summer internship in Arab African International Bank in the Credit Risk Dept. in year 2008.

Specialties & Skills

Finance
Availability
International Business
Soft Skills

Languages

English
Expert
French
Beginner