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Ahmed Tawfik, Head Of Sales

Ahmed Tawfik

Head Of Sales·light Food Company (Mickey Chips)

Kuwait

Bachelor's degree, Accounting

Work experience

Total years of experience: 25 years, 2 months

Head Of Sales

July 2024 - Present

light Food Company (Mickey Chips)

Sabhan, Kuwait

July 2024 - Present

Seeking a leading managerial position in sales and marketing in a well-developed, highly reputed
organization where I can put my managerial skills and experience to use, thus fulfilling the company’s
objectives by utilizing my diverse experience to positively impact company profitability.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales Manager

January 2019 - Present

Mezzan Holding

Al Kuwait, Kuwait

January 2019 - Present

Strategic:
- Develop the Sales strategy in line with the overall organizational strategy and meet company goals and profitability objectives.
- Manage all activities of the Sales Department.
- Develop strategic sales plan to increase customer base, area of operation and sales volume.
- Periodically analyze statistical information gathered by the teams on customer preferences, inventory requirements, potential new clients and business practices.
- Define and prepare the budget related to the sales team
Operational:
- Achieve target by geography and product.
- Provides timely feedback to senior management on performance, products and customer relations
- Reviews and assists key account executives with proposals
- Initiates and develops action plans for sale of existing products in the current market
- Initiates and develops proposals and strategic plan for sale of new products and/ or exploring in new markets.
- Formulate merchandising standards
- Initiates proactive actions to enhance sales potential with customers
- Lead all negotiations with cooperatives and key accounts on product lists, contract renewals, on shelf display, shelf space and facility space.
- Ensure optimum and prominent display of company’s products using available merchandising tools
- Contribute to pricing schedules, including pricing schedules per marketing strategies like discount sale and freebies
- Oversee stock management and the sales team to liquidate the stock to reduce / eliminate dead-stock or stock write-off
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Identify training needs of sales team and merchandisers and develop a training calendar
People Management:
- Direct and manage the activities and work of subordinates by setting individual objectives and targets, managing performance, developing, training and motivating staff, and providing feedback and appraisal in order to maximize subordinate and organizational performance.
- Ensure succession planning.
- Make requisite attempts to handle all grievances raised by subordinates in a prompt and effective manner.

Company industry:
FMCG
Job role:
Sales

Sales Manager

October 2015 - December 2018

MTC Group of Co. (HPI & MTC Multipack Co.)

Al Kuwait, Kuwait

October 2015 - December 2018

Company industry:
FMCG
Job role:
Sales

Area Sales Manager. (Dry Division).

December 2012 - October 2015

IFFCO Kuwait

Al Farawaniyah, Kuwait

December 2012 - October 2015

My Team.
Managing and organization team of Co-ops businesses in Kuwait.
Provide ongoing support & motivation to all staff in the Division.
Make ensure all staff in all journey plans conducts an effective sales process for all Outlets by Market Visit.
Weekly meeting with my team to Taking care of displays, Planogram, explain the weak points and processed.

The Market.

Create strong communication links between IFFCO and the clients.
Close listing gab for all working SKU.
Make sure Outlets are focused on and achieving sales targets to include, sales turnover, units per customer.
Follow up and check - OSA (on shelf availability).
Monitoring effective coverage per SKU per Outlets.
Work in outlets promotions regarding Competitors Activity.
Merge Our Contract under one BDA (business development agreement) to add value for IFFCO.

The Reports.

Planning Monthly sales budget, spent budget per Sku, per outlets.
Close the month report- ROI (return on investment).
Working in my-PMS (performance management system) to ensure achieves IFFCO Goals.
Identify opportunities for improvement in business and propose solutions through the Sales Manager.
Provide a comprehensive report include ( sales, spents, employee evaluation and the turnover for my team)with the closure of our financial year and discuss the plan, goals for new year.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor - Co-op Division.

August 2009 - November 2012

Al-Bustan National Trading Co. Frito Lay Pepsico Distributor.

Al Farawaniyah, Kuwait

August 2009 - November 2012

Expanded sales team from 6 to 8 representatives.
Increase our visibility in the market and generate the secondary display in the market.
Taking care of displays, Plano grams and preparing contracts.
Making the report progress, strategy and issues to the sales manager on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Sales Account Manager (Co-op Division)

July 2007 - August 2009

DSL Global Victory Arch Group

Hawali, Kuwait

July 2007 - August 2009

Make sure to present the product through Company portfolio
Build the awareness brand with the client regarding the software, Hardware POS & Back office Machine.
Dealing with the Key Accounts Co-op. for Contract, etc...
Do Business Review for the Business Monthly.
Solving the Client Complains with our Help Desk & follow-up to get the Solution for it.
Make Sure to do the Monthly pipe line report & present it to the Director Sales Manager.

Company industry:
IT Services
Job role:
Sales

Supervisor

April 2001 - June 2007

Proserv Express,Courier Vodafone Egypt

Cairo, Egypt

April 2001 - June 2007

Debt Collection Supervisor

• Supervise over collection team of consists of 17 agent
• Responsible for collecting amount dues on Vodafone's suspended Customers.
• Apply company policies and regulations and control the workflow
• Follow up the agents’ daily work by logon with administrator user name and password.
• Randomly monitor the agents' calls for the quality of business.
• Handling daily, weekly and monthly reports (internal for the higher management / external for Vodafone).
• Coordinate with other teams on a daily basis.
• Attending periodical meetings with Vodafone team to discuss the business flow.
• Handling vacations, annual leaves, annual appraisals

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Customer Service and Call Center

Education

Cairo University

July 2002

July 2002

Bachelor's degree, Accounting

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Accounting

Skills

Sales
Expert
Sales
Expert
Management
Expert
Management
Expert
Food Distribution
Expert
Food Distribution
Expert
Food Retail
Expert
Food Retail
Expert
FMCG
Expert
FMCG
Expert
Teamwork
Expert
Teamwork
Expert
Negotiation skills
Expert
Negotiation skills
Expert
Time Management
Expert
Time Management
Expert
Relationship building
Expert
Relationship building
Expert
Follow up
Expert
Follow up
Expert
Computer (Win – MS office – Internet – etc…)
Expert
Computer (Win – MS office – Internet – etc…)
Expert
Communicate succinctly
Expert
Communicate succinctly
Expert
Problem solving
Expert
Problem solving
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
Accounting
Intermediate
Accounting
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Sales
Expert
Sales
Expert
Project Management
Expert
Project Management
Expert
Management
Expert
Management
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Food Distribution
Expert
Food Distribution
Expert
Food Retail
Expert
Food Retail
Expert
FMCG
Expert
FMCG
Expert
Operation
Expert
Operation
Expert
operations
Expert
operations
Expert
Finance
Intermediate
Finance
Intermediate
Microsoft Excel
Expert
Microsoft Excel
Expert
Preparation
Expert
Preparation
Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Training
Finance for non financial
Innovation Skills
Dec 2019
Show credentials
Quality Management Systems (ISO 9001:2015)
Global Business Bureau
Nov 2020
Show credentials
Managers Development Program
Pro training Show credentials

Hobbies and interests

Sports
Reading
Technolgy