Ahmed Wessam

• Motivate and guide sales reps to improve their performance.
• Achieve objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance.
• Achieving growth and hitting sales targets by successfully managing the sales team.
• Introduce new products in the assigned sales zone/markets.
• Actively tracks sales movement of competitors products and marketing activities.

• Develop a growth strategy focused both on financial gain and customer satisfaction.
• Planning and overseeing new marketing initiatives.
• Conduct research to identify new markets and customer needs
• Developing goals for the development team and business growth and ensuring they are met.
• Increasing the value of current customers while attracting new ones.
• Developing quotes and proposals for clients.
• Arrange business meetings with prospective clients
• Build long-term relationships with new and existing customers.

• Formulate marketing and export plans and strategies through STP, SWOT, PESTLE, marketing mix, 5Cs, financial outcomes.
• Supervise and review plans to ensure the achievement of the objectives and the quality of outputs.
• Travel to many countries in the MENA region & Africa to open new markets for flexible packaging inks. (acquired 15 major customers in 8 countries).
• Conduct retention plans to maintain my customer portfolio (churn rate = 0).
• Provide technical consultation for customers in various aspects of printing and packaging process.
• Conduct market research to innovate new products for the international markets.
• Supervision the preparation of technical data for the new products including TDS, SDS and HS code classification.

• Generates revenue by obtaining orders, understanding and interpreting technical requirements, providing technical information, and developing accounts.
• Expand market awareness of our products by communicating features, benefits and services effectively
• Maintain awareness of client information, future plans, payment performance; communicate any client information that may affect company decisions to appropriate departments as needed.
• Maintain knowledge of competitor products and identify and report intelligence on competitor pricing or marketing strategies.
• Submit a variety of sales status reports as required, including activity, closings, follow-up, and adherence to goals.
• Assist and consult customers for the proper choice of the wood paint finish.

• Motivate and guide sales reps to improve their performance, hire and train new sales reps.
• Achieve objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance.
• Achieving growth and hitting sales targets by successfully managing the sales team.
• Introduce new products in the assigned sales zone/markets.
• Actively tracks sales movement of competitors products and marketing activities.

• Formulate the annual planning for the Marketing & export departments including market selection, market access requirements, SWOT analysis, PESTLE analysis, marketing mix, market entry strategy.
• Using of Balance score card to communicate and disseminate company’s goals.
• Acquired new markets for the company’s products including Sudan, Nigeria, Tunis, Algeria and Morocco.
• Implement the company’s marketing development plan in the targeted countries.
• Conduct market research to innovate new products for local and international markets.
• Supervise digital marketing activities including online marketing campaign and website SEO.
• Building business relation with selected partners according to export expansion plan.
• Lead marketing and export specialists to achieve strategic goals.

• Maintain the PLC for all products of the corporate.
• Doing the STP process for the target markets.
• Utilize the marketing mix to comply with customers expectations.
• Pricing of all product portfolio on a monthly basis.
• Pricing of the products including price lists, bundles and long term contracts.
• Maintaining of updated customer databases using CRM.
• Create promotion plans for the new products.
• Issue purchasing orders for the raw materials for the new products.
• Supervise developments requests to cope with clients requests and with the updated technology.
• Prepare the technical data for the export good including TDSs, HS code classification.

• Achieved more than 500 successful assessments of ISO implementation.
• Coordinate between Egypt branch and head offices in China, France and UK to acquire the ISO certification for our clients.
• Responsible for the International Standards ISO 9001 (Quality Management System); ISO 14001(Environmental Management System); OHSAS 18001 (Occupational Health & Safety Management System) and REACH (Registration, Evaluation and Authorization of Chemicals.) registration.
• Receiving audit documents from auditors, review and adjust reports, checklists, etc. to meet with the requirements of head offices approval.
• Deal with customers to solve any Nonconformity.
• Issuing of ISO certificates.

• Making Drugs presentations in Hospitals, Companies.
• Involved in designing of promotion plans.
• Developing techniques for advertising of new drugs.