Head Of Marketing
Abu Issa Holding
Total years of experience :23 years, 10 Months
AIH owns and operates a global network of over 70 distinguished businesses across 11 sectors with 4, 000+ employees. Owns the luxury department store "Blue Salon", 100+ brand boutiques in Qatar, GCC, Turkey, South Africa and the USA, and represents 300+ international brands - (abuissa.com | bluesalon.com)
Manage the group's $20 Million 2018 marketing budget, and report directly to the Chairman
Enhanced the Group's marcom division GLOCAL communication processes and procedures by restructuring the division from a flat organisational structure to a hierarchical structure
Decreased annual marcom costs 40%, while increasing ROI consistency, by updating our overall marketing strategy and enhancing/diversifying our communication and marketing channels
Successfully improved our market Segmentation, Targeting and Positioning (STP) tactic, by coordinating with CRM to develop more focused customer analytics and behaviour system
A government firm responsible for developing the $37 Billion Doha Metro, Light Rail Tram and the GCC Long-Distance Rail for Passengers and Freight - (qr.com.qa)
Structured the Marketing Department and developed all related strategies and procedures that became the formal communication channels between marketing and all divisions
Developed the company's five years marketing strategy with detailed plans that aim to generate consistent ROI from non-fare revenue channels such as Transportation Oriented Developments, advertising/naming rights, Retail and other diversified B2C and B2B opportunities
Developed the Doha Metro stations advertising investment strategy, the forecasted revenue and ROI study, and the tendering strategy and documentation
Completed a marketing analysis and intelligence on long-distance B2C and B2B opportunities for passengers and freight, and identified freight target industries and segmentation
A subsidiary of Barwa Real Estate, a leading Real Estate Developer in Qatar, Tanween is Real Estate management, consultancy and investment firm with a multibillion dollars portfolio of significant projects regionally and globally, such as Lusail City, Barwa projects, Washington CCDC Mall and other diversified projects - (barwa.com.qa)
Managed marketing strategies including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, and brand awareness.
Developed and launched the 2012 marketing strategy of Lusail City development (lusail.com), which resulted in increasing development awareness by 65% and sales by 35% by 2013
Restructured Barwa corporate brand identity in 2011, converting it from being perceived as a developer of affordable projects only, to a diversified major Qatari real estate developer
Recognized for Real Estate Marketing excellence winning International Property Award "Best International Development Marketing" 2011 in London
Successfully launched the new company corporate identity in 2010 and developed a competitive positioning strategy and communications plan that resulted in driving new clients. 25% enhanced qualified leads conversion over subsequent three months
Seconded to Msheireb Properties (msheireb.com) in March 2009 for one year and successfully launched "Msheireb Knowledge Enrichment Centre"
United Development Company (UDC) is a leading Qatari Public shareholding company with total assets worth of $3.5 Billion. UDC owns and operates The Pearl Qatar, an iconic development that is considered one of Qatar's landmarks and tourist destinations - (udcqatar.com | thepearlqatar.com)
Spearheaded the corporate events and roadshows management, and developed communication strategies with an aim to support sales and increase customer conversion, which led to a drastic increment in brand awareness and sales in 06/07
Accountable for events, communication and advertising budget of $30m
Reduced marketing and communications cost by average 60% through developing modular marketing and events material and building in-house advertising and creative team
Successfully managed and executed one of Qatar's major corporate events (Placido Domingo concert) at The Pearl, during construction phase, where a total of 3, 000 visitors attended
One of the world's leading developers and a significant contributor to realising the vision of Dubai for the 21st century, with an iconic portfolio of innovative landmark projects in Dubai across the residential, retail and leisure sectors spanning more than 15, 000 hectares. Major developments include Palm Jumeirah, The World, Jumeirah Islands, Discovery Gardens, International City, and more - (nakheel.com)
Managed the development and implementation of interactive, direct marketing, creative, sales promotion and PR strategies
Led and managed various outsourced agency partners including Branding and Brand policing Agency, Advertising Agency, Production houses (Offset and digital) and PR agency
A core member of the marketing team that developed and launched Nakheel's global brand identity positioning campaign (B2B and B2C) to attract international investors and customers, resulting in increasing global sales and investments by 200+%
2012
