Ahmed  Khalaf, Head Of Sales And Marketing

Ahmed Khalaf

Head Of Sales And Marketing

Al Jazira Motors & Trading

Location
Qatar - Doha
Education
Higher diploma, Business Administration
Experience
19 years, 10 Months

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Work Experience

Total years of experience :19 years, 10 Months

Head Of Sales And Marketing at Al Jazira Motors & Trading
  • Qatar - Doha
  • My current job since November 2012

# Commercial Dep. including: -
  - Prepare the yearly forecast (Budget).
  - Business plan (Proposal & Implementation)
(Sales forecast, Marketing plan, required staff, sales channels … )
  - Managing the sales team (Sales & Collection)
  - Create new customers & open new segments
  - Monitor the stock movement & promote the slow moving items
  - Maintain the safety stock level.
  - Monitor the market & competitor's prices & activities.
  - Sales Team Training.

# Procurement Dep. including: -

- Communication with the suppliers.
- Negotiating the prices & new contracts.
- Preparing the payment (L/C or TT).
- Arranging the shipments & clearance procedures.
- Costing & pricing.
- Prepare promotion schemes.

# My Tyre Auto Service Including:-

- Prepare the yearly forecast for each branch.
- Plan & implement the marketing plan according to the segment.
- Prepare & implement the sales schemes.
- Organize promotional campaigns.
- Staff training & development.
- Increase the corporate sales.
- Increase in the market brand awareness.                                                

#Exhibitions & customer’s meeting

 - Marmi Exhibition (Sealine Area) 2017 : 2019
 - Qatar Motor Show 2018
 - Traffic Week 2018
 - S-hail Exhibition 2018
 - Customer’s get together 2018
 - Customer’s get together 2019
 - Social Media & Radio campaigns to promote our offers & schemes


# Represented Al-Jazira group in the following events

- Maxxis Business Meeting - Chang Hwa Taiwan
- Maxxis African & Asian Meeting - Shanghai- China
- Wanli Factory Meeting - Guangzhou - China
- Qingdao Business Trip - Qingdao - China

Operations And Sales Manager at AX Motors Trading
  • Qatar - Doha
  • My current job since May 2022

AX Motors Trading is a leading Tyres distributor in Qatar dealing in Premium international brands like Sailun.

Responsibilities:
- Prepared the visibility study of the project.
- Hired the staff and trained the team.
- Contacted various supplier of tyres.
- Got the agency of Sailun, Sunny, Mirage & Compasal tyres.
- Contacted the service providers (HQ, stores & Shipping)
- Managing the sales team (Sales, Collection, reporting system)
- Established the customer’s base & open new segments
- Prepares the monthly, quarter sales forecast, marketing plan.
- Prepares the cash flow plan & arrange the required cash in time.
- Maintains the safety stock level and items movement.
- Monitors the market & competitor's prices & activities.
- Controls the shipping & following up the shipments.
- Prepares master sheet for each task to monitor the whole situation and
controls the work flow process
- Prepare the costing sheets for each shipment.
- Makes schemes to increase the sales of the slow-moving size.

Achievements
- Established the company, started the business from scratch and maintained the flow of business
- Set & Present a loyalty program for our distributors.
- Prepare, implement & control periodical schemes.
- Organized the 1st get together titled: Sailun - Invest in the Future

Sales & Marketing Supervisor at aljazeera Motors & Trading Co.
  • Qatar - Doha
  • November 2012 to May 2022

Al - Jazira for Motors & Trading is a company dealing in wholesale distribution of automotive products of Tyres, Lubricants and Batteries. Al Jazira is the official dealer for Maxxis Tyres in Qatar.

Responsibilities:

Commercial Department:
- Prepared the yearly forecast (Budget).
- Preparation & Implementation of Business plan (Sales forecast, Marketing plan, sales channels)
- Managing the sales team for Sales & Collection
- Created new customers & opened new segments
- Monitored the stock movement & promoted the slow-moving items
- Maintained the safety stock level.
- Monitored the market & competitor's prices & activities.
- Responsible for the recruitment & training of sales team.

Procurement Department:
- Communication with the suppliers.
- Negotiating the prices & new contracts.
- Preparing the payment (L/C or TT).
- Arranging the shipments & clearance procedures.
- Costing & pricing.
- Preparing promotion schemes.

Service Center Coordination (My Tyre Auto Service Center)
- Preparing the yearly forecast for each branch.
- Planning & implementation of the marketing plan according to the segment.
- Preparing & implementing the sales schemes.
- Organizing promotional campaigns.
- Increasing the corporate sales.
- Increasing the market brand awareness.

Achievements

Exhibitions and customers’ get together:
• Marmi Exhibition (Sealine Area) 2017: 2019
• Qatar Motor Show 2018
• Traffic Week 2018
• S-hail Exhibition 2018
• Customers’ get together 2018 & 2019
• Social Media & Radio campaigns

Represented Al-Jazira group in following events:
• Maxxis Business Meeting - Chang Hwa - Taiwan
• Maxxis African & Asian Meeting - Shanghai - China
• Wanli Factory Meeting - Guangzhou - China
• Qingdao Business Trip - Qingdao - China

Sales & Marketing Manager at Elbana Tex. Linen Yarn & Fabrics
  • Egypt
  • October 2006 to October 2012

Responsible for the Marketing & Sales Process including Export procedures.

I was controlling the local Market as well as the international market.

Through the internet, i opened many channels to my company in different places ( Europe, India, USA ) to grant wide distribution to my product.

Participated in many exhibitions inside Egypt to be in touch with customers & other suppliers.

Handling service provider such as express carrier & shipping agents to get the best & accurate service with the best price.

Training & leading my team work was one of my responsibilities, to establish a strong sales& marketing staff for my company.

Head Of Sales And Marketing at Banna Linen Yarn
  • Egypt - Cairo
  • October 2006 to October 2012

# Managing Marketing & Sales Process including:-

   - Planning & organizing the production Lines.
   - Managing sales team (Sales & Collection).
   - Develop new products & open new segments.
   - Search for new customers & agents in local & international Market.
   - Export procedures.
   - Exhibitions & Associations Meetings.
   - Get ISO 9001-2008 for 3 times & maintain the system.

Web Developer at Yat Education Center
  • Egypt
  • November 2005 to August 2006
Marketing Recearcher at Senyorita Company For Food Industry
  • Egypt
  • December 2004 to October 2005

Monitor the market & competitors activities.

Provide feedback for our situation in the market, non-covered areas

Sales Excutive at Overseas Company For Tourism
  • Egypt - Port Said
  • June 2004 to November 2004

Education

Higher diploma, Business Administration
  • at Cambridge
  • August 2007

Business Organization & Environment. Effective Business Communication

Higher diploma, Business Administration And Commerce
  • at Cambridge College
  • July 2007
Diploma, Internet Web Professional
  • at Yat Education Center
  • August 2006

Certified Internet Web Professional.

Diploma, English Course
  • at Berlitz English
  • March 2006
Diploma, Buisness Soft Skills
  • at Yat Education Center
  • February 2006

- Sales Skills. - Marketing Skills. - Business Writing. - Advanced Interpersonal Communication. - Problem Solving. - Decision Making. - Team Participation. - Effective Presentation. - Excellence in Service.

Bachelor's degree, Accounting in English
  • at Tanta Univercity
  • May 2004

B.Sc. Commerce , Accounting Section - In English.

Bachelor's degree, Accounting And Administration
  • at Tanta University
  • May 2004

Specialties & Skills

Marketing
Multi channel Marketing
Word Of Mouth Marketing
Local Marketing
Direct Sales
International Sales
Marketing
negotiation
market research
operation
marketing management

Languages

English
Expert

Training and Certifications

- Business Organization & Environment - Effective Business Communication. (Certificate)
Date Attended:
November 2005
Valid Until:
February 2006

Hobbies

  • Swimming, Camping, Scouts