Head of Cards
SABB
Total years of experience :19 years, 6 Months
Head of Cards for all Card related products- Debit, Credit, Corporate and Prepaid involved in:
- Identifying new business opportunities
- Managing growth of profitable revenue streams
- Target market usage
- Creation of product preference
- Manage, enhance and grow loyalty program. In terms of incremental usage
- Contemporizing the business card value proposition
- Managing communication for all touch points to increase awareness and usage
- Review, assess & authorize exemption requests to minimize the Bank’s risk exposure based on delegation of authority.
- Supporting new products program launches
- Assume responsibility for overall plastic management.
- Ensure that cards are produced as per specifications, established standards and timelines
- Support branches and sales to increase card base through effective marketing.
- Build and maintain sound relationships with cards service providers and schemes (mada, MasterCard, Visa Etc).
- Review and ensure systems compatibility with new cards products including risk assessment and costing associated with development / implementation of new products.
- Assume responsibility for overall plastic management.
- Ensure that cards are produced as per specifications, established standards and timelines at central and regional centres.
- Liaise with third parties to ensure timely receipt of usage programs.
- Support branches and sales to increase card base through effective marketing.
- Ensure the timely distribution, maintenance and smooth running of cards machines to merchants.
- Build and maintain sound relationships with credit cards service providers / associations (MasterCard, Visa Etc).
- Supervise the usage of third party software / payment systems to ensure timely and accurate processing of transactions.
- Review and ensure systems compatibility with new cards products including risk assessment and costing associated with development / implementation of new products.
- Recommend and implement corrective actions to enable timely implementation of new cards products.
- Review, assess and authorise exemption requests to minimise the Bank’s risk exposure based on delegation of authority.
- Monitor the system to detect fraud incidents and take timely and effective corrective actions as and when necessary.
- Ensure timely reporting of card portfolio to Credit Analysis team.
- Manage the Compliance unit within the Card centre that ensures adequate procedures and system parameters are up to the standard set by VISA/MasterCard & SAMA.
Retail Banking Group - Cards Business Dept., Prepaid Cards Manager:
- Analyze the debit/prepaid marketplace to identify segment specific opportunities.
- Document detailed business requirements for new product features, infrastructure and process enhancement.
- Define and manage new marketing programs to position the debit/prepaid offering with prospective clients and strategic partners.
- Author business cases supporting investments in product, infrastructure or marketing.
- Liaise with Operations, Technology, Risk, Legal and Finance to ensure alignment across the organization.
- Assist effort to structure strategic product and channel alliances.
- Analyze the debit marketplace to identify segment specific opportunities.
- Document detailed business requirements for new product features, infrastructure and process enhancement.
- Define and manage new marketing programs to position the debit offering with prospective clients and strategic partners.
- Author business cases supporting investments in product, infrastructure or marketing.
- Liaise with Operations, Technology, Risk, Legal and Finance to ensure alignment across the organization.
- Assist effort to structure strategic product and channel alliances
Retail Banking Group - Private & Affluent Banking Dept., Customer Experience Manager
- Represent solutions delivery within the IT solution delivery community.
- Assist & support department with proper services towards Private & Affluent customers.
- Enhance process and services to assist front line staff and customers.
- Develop & enhance proper services and products that remove customers barriers to all bank facilities & financial services.
- Focused on enhancing customer experience across all channels.
- Adhere to bank standards and service levels to increase standardization.
- Investigate and resolve complaints concerning customers and different projects.
- Coordinate with all departments in all matters related to the projects, the projects best effective, smooth execution and previewing projects standards.
IT-Service Dept. - Electronic Banking Division - Assistant Manager, Cards:
- Lead all VISA and SAMA cards projects.
- Lead and responsible of managing the system of smart card issuance.
- Successfully implementing the first smart cards instant issuance world class concept in Saudi banks for both credit and debit cards.
- Successfully driving and completed the business and technical specifications and requirement for all cards related project, as follows:
-- EMV Card Manufacturing and Personalization projects.
-- Card Printer projects.
- Successfully passing all the tests and certification for smart debit cards from Saudi Payments Network (SPAN) in Saudi Arabian Monetary Agency (SAMA) and debit and credit cards for VISA.
Banking Technology Department, SPAN2 Certification Centre Manager:
- Responsible for guiding and capturing a unified set of requirements from over a dozen major financial institutions in the Kingdom.
- Participated with an International smartcard vendor to define a solution satisfying the broad range of requirements.
- Successfully completed the business and technical specifications for the introduction of smartcard based financial application to the Kingdoms finance sector.
- Communicated and achieved agreement on proposed solution with all parties involved.
- Specified procedures and guidelines to establish a world-class certification centre for the overall solution.
- Produced a framework for the management of current and ongoing activities within the Certification Center with strict quality control measures.
Work in Saudi American Bank (SAMBA) as Co-op Programme during university period
- Developed Shareholder Voting System for Saudi American Bank (SAMBA) As Co-op Programmer with grade of A+.
- Developed Leasing System for SAMACO As required by MIS 401.
- Developed Inventory Control System for Al-Jabreen Est. As required by MIS 301.
The Degree is conferred with first honors.
The Degree is conferred with third honors.