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Ahmed Ibrahim, Direct Marketing Manager

Ahmed Ibrahim

Direct Marketing Manager·Takaful Oman Insurance S.A.O.G

Oman

Bachelor's degree, Management

Work experience

Total years of experience: 18 years, 1 months

Direct Marketing Manager

December 2022 - Present

Takaful Oman Insurance S.A.O.G

Muscat, Oman

December 2022 - Present

Reporting to Deputy CEO, fully responsible for monitoring and delivering direct marketing budget:
• Lead a team of call center agents to execute service and sales strategies through physical and digital channels.
• Efficiently and effectively execute breakthrough marketing and experiential integrated campaigns and promotions across Omni Channels like Banks, Branches, Telcos and Digital.
• Work with internal and external teams (including underwriters and partners) to lead development of new products / campaigns that supports strategic initiatives.
• Manage Campaign P&L and make the most efficient impact against business objectives.
• Work as account manager with clients to ensure smooth & seamless operations process.
• Provide escalation metrics for customer complaints, monitoring and maintaining TAT’s.
• Proactively act in facilitating sales, service, operations efficiency and customer satisfaction.

Company industry:
Insurance & TPA
Job role:
Sales

Campaign Manager

January 2018 - November 2022

Metlife

Muscat, Oman

January 2018 - November 2022

Account Management of specific partners and project management including the following:
Core Expertise in Operations, Vendor Management, Client Relationship & end to end sales process
Campaign Planning:
-Customer Segmentation
-Product Sequencing
Forecasting, Planning & managing current & future campaigns
Campaign Profitability / P&L management

Other Responsibilities:
Manage all DtC campaigns operating in through Bank’s call center.
Daily Reporting.
-Reports to be sent in the approved template
-Correctness to be ensured
Handle & resolve escalations from call center agents, TL’s and customers.
Provide On Job training for agents and ensure they are competent enough in delivering sales numbers.
Monitor random calls to improve call quality and keep service quality levels up to MetLife Standards.
Provide escalation Metrics for customer complaints and maintain TAT’s.
Proactively act in facilitating sales, service, operations efficiency and customer satisfaction.
Work closely with Sponsor to ensure smooth & seamless operations process.
Agent Engagement:
-Sales Contest
-Training

Company industry:
Insurance & TPA
Job role:
Sales

Insurance Specialist

October 2016 - December 2017

MetLife

Doha, Qatar

October 2016 - December 2017

• Meet bank sales team on daily basis to explore opportunities for Insurance sales
• Responsible for arranging product training, training refresher for sales team on regular basis.
• Responsible to educate sales team on underwriting guidelines to ensure smooth flow of business.
• Responsible for arranging training on completion of application/documentation for business sourced to ensure the TAT are maintained.
• Responsible to keep the sales team updated with the requirements of business submitted to MetLife.
• Ensure that all the sales material (Application/brochures etc.) are available to sales team at all times.
• Focus on RM activation across all segments to increase the business

• Drive balanced portfolio mix of protection and savings

Company industry:
Insurance & TPA
Job role:
Sales

Telesales

July 2015 - April 2016

Ahli Bank Of Qatar

Doha, Qatar

July 2015 - April 2016

To perform outbound call cross sell Telemarketing to Existing bank Customers. Products cross sell are on Credit Card / Personal / Vehicle loan including promotional items example card upgrades etc. To meet sales targets to contribute to the overall profitability business profitability. To ensure high service standards by making sure all presentation to customers are in accordance to given product guide and sales script.

Company industry:
Banking
Job role:
Sales

Customer Service Rep

October 2012 - July 2015

Ahli Bank of Qatar

Doha, Qatar

October 2012 - July 2015

1. Deliver personalized service over the telephone to customers on various banking products, accounts, and services enquiries in an effective and efficient manner.
2. Ability to understand customers’ needs and provide appropriate solution and attention.
3. Identify cross-sell opportunities during customer interaction.
4. Consistently deliver quality service to our customers to achieve total customer satisfaction.
5. Solicit customers’ feedback and identify problem trends for improvement actions.
6. Assisting customers with their enquiries, escalate/ re-direct problems when appropriate

Company industry:
Banking
Job role:
Customer Service and Call Center

Sales Executive

October 2013 - May 2014

ECCO Gulf

Doha, Qatar

October 2013 - May 2014

1. Identify business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

2. Initiate cold calls to arrange meetings with potential customers to prospect for new business.

3. Engage in business and technical discussions with CEO, define requirements/needs, convey value proposition and recommend optimal solutions.

4. Listening to customer requirements and presenting appropriate solutions to make a sale.

5. Negotiate the terms of an agreement and closing sales.

6. Maintaining and developing relationships with existing customers.

7. Being a Part of the Tenders committee (withdrawing Tenders, participating & presenting the Tender to the board).

Company industry:
Other Business Support Services
Job role:
Sales

Customer Support Tech 1

October 2011 - October 2012

EMC

Cairo, Egypt

October 2011 - October 2012

- Create, research and update service requests.
- Route service requests to appropriate product support teams.

Company industry:
IT Services
Job role:
Customer Service and Call Center

SME Sales Relationship Manager

June 2011 - October 2011

Bayt.com

Cairo, Egypt

June 2011 - October 2011

• Acquire companies that have no significant revenue history with Bayt.com by selling Bayt.com recruitment products and services.
• Initiate and develop strong relationship with assigned verified leads.
• Effectively manage business in assigned database through a transactional and solution oriented selling approach.
• Determine customers’ recruitment needs, and prepare proposal to sell services that address these needs.
• Give online demonstrations to clients on Bayt.com in order to handle objections and convince clients to buy.

Company industry:
Recruitment & Employee Placement Agency
Job role:
Sales

International Account Technical Advisor

December 2009 - June 2011

Sykes Egypt (Sony VAIO Europe)

Cairo, Egypt

December 2009 - June 2011

• Answer customers’ inquiries regarding computer software or hardware operation to resolve problems.
• Install and perform minor repairs to software, or peripheral equipment, following design or installation specifications.
• Read technical manuals, confer with users, or conduct computer diagnostics to investigate and resolve problems or to provide technical assistance and support.
• Reply to customers’ e-mails regarding their technical inquiries.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

International Account Technical Advisor

July 2008 - December 2009

Vodafone International Services (Australian Account)

Cairo, Egypt

July 2008 - December 2009

• Act as a frontline interface with customers of Vodafone companies worldwide. Role involves responding to customers over the phone and resolving their inquiries. The main purpose is to facilitate and provide a Vodafone global customer service standard.

• Network skill which include troubleshooting anything related in the network and cell towers as a 1st and 2nd support team

• Data support which includes supporting customers with data services with all kinds of mobile phones or MMS, Internet and VF Live

• Responsible of providing problem resolution for incoming service inquiries which are basic or routine. Responsible for answering inquiries, solving problems, and performing troubleshooting using provided scripting and published materials. Will also be required to provide second level support to both internal and external customers and agents.

• Certified Blackberry technical support advisor from RIM (the blackberry creator company) 2008.

Company industry:
Technical Maintenance & Repair
Job role:
Support Services

Pre-Sales agent

December 2007 - March 2008

Forexgen

Cairo, Egypt

December 2007 - March 2008

• Act as a frontline interface with customers of the Forex market and Forexgen.
• Responsible of answering all pre-sales inquiries related to the Forex market and to the company itself.

Company industry:
Sales Outsourcing
Job role:
Sales

Trainee in Technical support

September 2007 - November 2007

German University in Cairo

Cairo, Egypt

September 2007 - November 2007

Trainee in Technical support

Company industry:
Technical Maintenance & Repair
Job role:
Information Technology

Education

Modern Academy (Faculty of Business Administration).

August 2011

August 2011

Bachelor's degree, Management

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

University education
View attachment

Saint George College

July 2006

July 2006

High school or equivalent, Mathematics

Egypt

GPA (percentage): 73%

GPA (percentage): 73%

High school education

Skills

Customer Service
Expert
Customer Service
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Sales
Expert
Sales
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Windows 7
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Windows 7
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Microsoft Office
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Microsoft Office
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Internet Explorer
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Internet Explorer
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MS office
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MS office
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Microsoft Windows
Expert
Microsoft Windows
Expert
Campaign Management
Expert
Campaign Management
Expert
Communication
Expert
Communication
Expert
Operations
Intermediate
Operations
Intermediate
Customer Service
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Customer Service
Expert
Sales
Expert
Sales
Expert
Windows 7
Expert
Windows 7
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Internet Explorer
Expert
Internet Explorer
Expert

Languages

Arabic
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English
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