Ahmed Refai, General Manager

Ahmed Refai

General Manager

Archimedia

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Bachelor's Degree in Business Administration
Experience
23 years, 0 Months

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Work Experience

Total years of experience :23 years, 0 Months

General Manager at Archimedia
  • United Arab Emirates - Dubai
  • My current job since April 2012

Working as the General Manager for a leading residential technology custom installation company in the Middle East, responsible for the successful day-to-day running of all facets of the business. Ensuring delivery of high quality projects to achieve the highest customer satisfaction while taking into consideration the affect on time, cost and quality.
Achievements:
- Over the last 2 years, increased Revenue by 58% through managing direct sales activities and developing a strong indirect sales channel.
- Streamlined the operational expenditures to generate a net profit of 14%
- Achieved an NPS of 50%
- Implemented a successful plan to fix the “10 Worst Implemented Projects”
- Developed the yearly Sales Strategy plan based on the Company Objectives communicated by the CEO & Board of Directors
- Restructured the Operations Team by acquiring the correct skill sets and setting proper protocols & standards
- Spearhead the “Dubai Pilot Project” in conjunction with department heads, to set the standards for all other Business Units to follow.
- Led the successful implementation of a CRM Software (Salesforce)
- Worked with various internal & external stakeholders to design & build a new showroom experience centre - the first of its kind in the Middle East.
- Developed and supported a cross functional culture of continuous improvement.
- Manage the day-to-day operations for the Sales, Finance, After Sales & Operations departments.

General Manager at Archimedia
  • Egypt - Cairo
  • July 2010 to April 2012

Achievements:
- Generated new business of USD 2.5M during the 2011 Revolution
- Renegotiated supplier contracts to save USD 400K in expenditures
- Generated a Net Profit of 21% during the 2011 Revolution
- Developed a new after sales program called “Archimedia Guardian Program”
- Created an informative Sales & Revenue Dashboard to display company and individual performance

Performance Analyst/Project Manager at Vodafone
  • Egypt - Cairo
  • July 2008 to July 2010

Worked as a Performance Analyst & Project Manager for a leading global Telecommunications provider, responsible for implementing strategic projects and evaluating the organizations performance vs. the strategic targets.
Achievements:
- Designed, developed & governed the “Strategy Dashboard” to measure the company’s performance against the Strategy & Competition.
- Designed & developed the “External Affairs” & “Customer Value Enhancement” dashboards.
- Improved the “Corporate Dashboard” process by reducing the working headcounts from 20 to 6 and reduced the effort time (business days) from 10 to 4 \{6 Sigma - Black Belt Project\}
- Designed new “Customer Value Enhancement (CVE)” dashboard to monitor & evaluate our performance vs. improving the value generated from our customers’.
- Project Managed “Project Rapid Fox” by designing a new process to improve our time to market cycle time from 88 business days to 19 business days \{6 Sigma - Black Belt Project\}.
- Managed “Project Tidy Yard” to deliver sustainable savings of 100M EGP YOY on OPEX/Direct Cost.
- Managed “Long Range Planning (LRP)” cycle to develop 5 year strategic plan.
- Managed Corporate Governance for weekly Executive Committee meetings.
- Coordinated & facilitated the “Vodafone Way” as a culture-change program ambassador.

Sales Supervisor - IT Channels at Vodafone
  • Egypt
  • January 2007 to July 2008

- Design & deploy the IT Channels Partnership Program to be consistent with Vodafone’s vision as a Total Communications Provider.
- Recruit & evaluate various strategic IT Partners to the partnership program and jointly develop a business plan to follow through.
- Design, implement & integrate a systematic process for the various day to day operational activities between the IT Partners and Vodafone.
- Generate sales through managing a team to develop the performance of the IT Partners.
- Create & implement a Marketing Plan with the appropriate departments to develop the image and message of the Vodafone Partnership Program in the local market.
- Ensure the integrity of the Double Count system.
- Constantly challenge the existing program, in order to discover the opportunities of development.
- Understand my team members’ vision for career development and assist them with constructive feedback to achieve their goals.

Business Development Manager, North Gulf at Internet Security Systems
  • Egypt
  • February 2006 to January 2007

- Lead generation/prospecting, qualification and relationship development.
- Developing & maintaining business in the region with the offered solutions.
- Use decision making skills and judgment to close business via telephone.
- Recruiting strategic partners in their respective region.
- Developing and managing Partner Business Plan (jointly with Partner).
- Quarterly review with Partner
- Monthly and quarterly revenue forecasts (including pipeline)

Account Manager (GB, Retail, Hosp. & Constr., Media & NGO) at Raya Integration
  • Egypt
  • April 2002 to February 2006

- Responsible for developing, maintaining and upgrading business with new & existing accounts in the professional services area.
- Responsible for planning and following up to achieve quota on orders, revenue, margin targets, and overall company results.
- Communicate with the internal divisions within the company to perform and follow-up on required actions.
- Maintain relations with consultants and key decision makers.
- Follow up on delivery, installation, acceptance & cash collection.
- Member of the Process Streamline Committee.
- Working along with the GM of Operations, to develop tools that would assist & improve the sales cycle.

Sector Manager, Upper Trade Cairo at Procter & Gamble
  • Egypt
  • May 2001 to April 2002

- Responsible for developing the sales for half of Cairo's retail and wholesales accounts.
- Primary obligation is to identify business opportunities and communicate them persuasively to my customers.
- Analyze the market and optimize logistics & delivery systems.
- Develop merchandising plans and in-store activities.

Education

Bachelor's degree, Bachelor's Degree in Business Administration
  • at American Intercontinental University
  • June 2000

- GPA: 3.45 - Member of the Dean's Honor list

Bachelor's degree, Bachelor in Business Administration
  • at American University in Cairo
  • January 1999

- GPA: 3.85 - Member of the Dean's Honor list N.B. Completed first 2 years in A.U.C. then tranferred to another university.

High school or equivalent,
  • at Cairo Amercan College
  • June 1996

- GPA: 2.73 - Honorary recognition

Specialties & Skills

Dashboards
Process Building
Strategy Building
Selling Ideas
Team Leadership
Budget Planning
Strategy Development
Presentation Skills
Achieving through a team
Quantitative Analysis
Process Improvement/Development
Dashboard Development

Languages

English
Expert
Arabic
Intermediate

Training and Certifications

6 Sigma - Black Belt (Training)
Training Institute:
Vodafone
Date Attended:
June 2009
Project Management (Training)
Training Institute:
PMP
Date Attended:
May 2010
Managing for Success (Training)
Training Institute:
HBDI
Date Attended:
November 2009
Global Change Management (Training)
Training Institute:
Vodafone
Date Attended:
February 2010

Hobbies

  • Scuba Diving
  • Camping