Marketing Suprervisor
Asfour Crystal
Total years of experience :19 years, 3 Months
•Being in charge of managing and supervising all the marketing, advertising and promotion activities as well as the employees performing the same.
•Participate in setting the annual marketing plan for each SBU.
•Performing analysis of customer behavior, market condition and competition situation.
•Providing support in working and communicating with the advertising agency and other stakeholders.
•Developing and executing marketing campaigns for new projects, product launches and activities.
•Evaluating & reporting the outcome of marketing plans, projects, and activities.
•Implement marketing outreach strategies to support initiatives and engage with customers and potential customers through social media and online presence.
•Managing the budget for marketing department.
•Responsible for products planning & development including marketing, communication, research, operational, & financial aspects in order to achieve the targeted objectives.
•Responsible for setting objectives & success KPIs, with the top management.
•Responsible for managing products life cycle, & their associated required activities.
•Able to create different business & commercial models to brands and/or their parts, whether for B2C or B2B fields.
•Able to scan and understand trends, customer demands & insights, and ensure that all customers’ needs & requirements are completely well defined, understood and met; through conducting & monitoring consumer & market researches.
•Responsible for introducing new innovative ideas, adding and removing specs to existing features, creating new content lines & tanks products.
•Responsible for implementing & monitoring communication campaigns & promotional platforms, and tracking results.
•Handling all the internal communication with different stakeholders of marketing, research, operations, project management & finance.
•Able to transfer demands, insights, strategic brief, & creative ideas to production, technical teams & project management.
•Evaluating & tuning the deliverables before presenting to customers, to ensure quality standards and client expectations are met, and ensure the final delivery with the required specs
•Receiving & tracking customer’s feedback regarding the deliverables, and transfer customer’s feedback to production & project management.
•Able to establish efficient & commercial relations with external stakeholders that are related to the product.
•Handling any conflict internal or external & presenting applicable solutions, and ensuring that client issues are dealt solved in an efficient manner.
•Working on Standardizing and quality control of marketing materials, setting standards for all marketing materials, creating hardcopy manual of these standards for reference and using set standards to control quality of delivered materials.
•Handling the entire marketing supply chain, generating suppliers’ contacts, collecting and classifying samples, contacting suppliers and negotiating prices.
•Assessing all available costs for marketing projects, benchmarking quality and cost with reference to set standards.
•Creating Short listing of suppliers per each project and choosing executor and setting deadlines and monitoring the execution and delivery
•Coordinating all marketing logistics related activities, monitor the sorting and warehousing of marketing materials and the delivery of materials to required department, location or event.
•Conducts an annual planning for participations including timings and budgets, negotiating with organizers for space and cost and listing of all candidates’ exhibitions and events for the Company.
•Listing event requirements from other departments (Logistics, Finance, IT, etc…), communicating efficiently with each concerned department and setting deadlines and contact person.
•Recruiting, training and managing required labor, assigning candidates to the project and supervising team during event.
•Monitoring the preparation of location and required materials during events or fairs.
•Monitoring the execution of events (people, location, setup, etc…), evaluating and reporting the performance of the overall event
•Support retail & trade outlets with any facilities or marketing material that they need & arranging the effective displaying & distribution of it.
•Arrange market visits with Principals& Monitoring competitor activity.
•Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services.
•Contributing to the formulation of long-term Retail & trade marketing plans.
•Interaction with Principals for implementation and achievement of objectives, strategies & activities.
•Ensuring deadlines are met and budgets managed effectively.
•Analyzing & evaluating marketing campaigns.
•Generating ideas for new promotions & marketing activities.
•Liaising with internal departments such as Retail & whole sales, finance, purchasing and operations.
•Organizing and attending events and exhibitions.
•Verbally presenting ideas and information.
•Handle all direct Sales activities.
•Handle Post - Sales activities and Customer Care responsibilities including relief customers and making sure that our organization maintains a good relationship with its customers through our excellent After-Sales Policy.
•Solve any problems that may occur with our clients or potential ones
accountant
MINI MBA in Marketing (Business Marketing - Brand Management- Integrated Marketing Communication)