Ahmed Shams Aldin Altahir

• Advanced Data Analysis and Reporting: Developed and maintained an automated Operations Data tracker from various sources to identify trends, patterns, and correlations, including sales data across 60+ outlets. Created and maintained financial dashboards to monitor revenue metrics, capital project progress, and strategic goals and communicate findings effectively.

• Strategic Budget Management and Performance Review: Managed budget tracking and Expense analysis, providing insights through periodic reports and performance review meetings Collaborated with business stakeholders and department heads and provided visibility on KPIs to drive informed decision-making

• System Implementation and Process Optimization: Successfully launched a CRM and reservation system across 40+ restaurants, improving customer relationship management. Worked with data engineering teams to establish efficient data pipelines for business needs and continuously innovated data processes.

• User Segmentation and Marketing Analytics: Developed user segmentation models and conducted behavior analysis using frameworks like RFM. Assisted the marketing team in understanding campaign performance and the influence of different channels. Worked with digital marketing platforms and attribution tools to optimize digital campaigns. Provided insights into marketing strategies and used automated communications to enhance the customer journey.

• Optimized Sales and Operations Planning (S&OP): Led the implementation of an effective S&OP process for the Beverage business, enhancing coordination across logistics and production. Achieved streamlined processes, reduced lead times, and consistently met challenging monthly departmental KPIs.

• Implemented Lean Manufacturing: Delivered significant savings in monthly OPEX by applying lean manufacturing principles and optimizing production schedules across 7 plants and 40+ SKUs. Maintained production efficiency above 90%, resulting in enhanced operational performance.

• Enhanced Inventory Management and MRP: Executed Material Resource Planning (MRP) for over 120 raw material items, achieving 0% stock outages and reducing overstock to 7% of total monthly inventory.Improved forecasting accuracy and inventory optimization through detailed analysis and strategic planning.

• Data Analysis and Visualization: Conducted high-detail monthly business performance reporting by analyzing large volumes of data across production, sales, logistics, and warehouses. Utilized data visualization tools to create insightful dashboards and reports, monitored service provider performance against company KPIs.

• Product Launch Coordination and Market Positioning: Successfully coordinated the launch of three wheat- based products, including the development and execution of a comprehensive market positioning plan. Conducted competitor analysis and market segmentation studies to provide actionable insights, guiding the creation of new product variants that met specific consumer preferences and market demands.

• R&D and Ingredient Sourcing: Guided R&D teams in formulating two new product concepts while adhering to cost constraints. Managed the sourcing and qualification of premium ingredients and sustainable packaging materials, ensuring that product development aligned with both quality standards and environmental considerations.

• Project Management and Risk Mitigation: Completed all assigned projects within budget and met key milestones while aligning with the company’s strategic development vision. Proactively mitigated production risks through rigorous trials and expedited project timelines, allowing for further product refinement and ensuring successful market entry.

• Successfully diversified the products range, contributing to increase in overall sales and market penetration for the company’s international brands such as Caterpillar, Mitsubishi Motors, KIA Motors and Mercedes Benz.
• Developed targeted marketing strategies for each brand, emphasizing unique features and benefits, leading rise in brand-specific customer engagement and conversions.
• Spearheaded the integration of online configurators and virtual showrooms,
• Designed and implemented customer loyalty programs that lead to a sustainable sales account revenue.
• Optimized advertising budgets for the three brands to ensure maximum exposure to the right audiences.
• Achieved 30% growth in brand visibility across Sudan and product awareness through innovative marketing campaigns and effective execution for brands with more than 80 product ranges that effectively align with international guidelines and corporate strategies.
• Achieved cost savings of 10% per model in bodybuilder expenditures through strategic vendor negotiations and long-term partnerships.
• Increased customer satisfaction and retention for more than 20 business clients through tailored vehicle recommendations along with providing solutions based on in-depth operational analysis

- Executed marketing strategies for renowned brands such as Caterpillar, Perkins, Mercedes Benz, KIA Motors, Mitsubishi, and Fuso which enhanced brand visibility and market penetration across Sudan.


• Achieved 20% growth in online engagement and website traffic through successful digital campaigns that Led the development of national digital programs and campaigns, encompassing online advertising.

• Coordinated projects with marketing communications functions, PR, events, retail, and business product marketing teams to ensure seamless and integrated marketing efforts that enhanced overall marketing effectiveness.

• Analyzed site analytics, metrics, and campaign reports to provide valuable insights for departmental decision-making by presenting data-driven recommendations to improve campaign performance and overall marketing strategies.