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Ahmed Usama

Senior Executive - Commerce

Publicis Groupe

Location:
Egypt - Cairo
Education:
Diploma, Digital Marketing
Experience:
8 years, 6 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  8 Years, 6 Months   

February 2024 To Present

Senior Executive - Commerce

at Publicis Groupe
Location : Egypt - Cairo
October 2023 To January 2024

Senior Media Buyer

at Hayat medical center in Riyadh
Location : Egypt - Cairo
Responsibilities included: Planning, implementing, managing and reporting Online Advertising
and digital marketing campaigns to fulfill the aim of revenue incremental increase on monthly basis through lead generation
July 2021 To December 2023

Senior Performance Marketing Specialist

at almentor.net
Location : Egypt - Cairo
- Responsible for Planning, Executing, Managing & Optimizing B2C Online Marketing
Performance campaigns for all Almentor.net online paid presence
- Provided Daily, Weekly and Custom Performance reports highlighting brand's performance and trends
-Contributing to a 4x growth in the number of subscribers between year 2021 and 2023, and the decrease of the CPA to nearly one third of its original value
Planned & Managed B2C Performance campaigns for Almentor.net along with Almentor's Projects (Hesas Masr, Mawada among others)
-Planned & Managed B2B lead acquisition campaigns for Almentor.net,
-The pilot B2B campaigns proven to be a huge success leading to the establishment of a B2B dedicated team
January 2021 To May 2021

Digital Marketing Specialist

at BirdMilk Advertising Agency
Location : Egypt - Cairo
BirdMilk Advertising Agency logo
Digital Marketing SpecialistDigital Marketing Specialist
BirdMilk Advertising Agency · Full-timeBirdMilk Advertising Agency · Full-time
Jan 2021 - May 2021 · 5 mosJan 2021 - May 2021 · 5 mos
Cairo, EgyptCairo, Egypt
My Job Responsibilities include
-Handling Media Buying & Pay Per Click (PPC) campaigns
(Mainly Google Ads & Derivatives -SEM-GDN & YT Ads)
-Campaign Bidding Strategies from CPC, CPV, CPM & CPL
-Targeting Chosen Personas received from Account Managers
-Reporting Results to Account Managers and Firm Owners
-Making SEO Audits
-Making Keyword Research for both SEO and SEM Purposes
July 2020 To December 2020

Digital Marketing Specialist

at BETA Egypt
Location : Egypt - Cairo
BETA Egypt logo
Digital Marketing SpecialistDigital Marketing Specialist
BETA Egypt · Full-timeBETA Egypt · Full-time
Jul 2020 - Dec 2020 · 6 mosJul 2020 - Dec 2020 · 6 mos
Cairo, EgyptCairo, Egypt
My Job Responsibilities Included:
-Strategic Media Planning (Digital Strategy) for the Brand's Digital Presence
-Handling Social Channels of the Brand (Social Media Marketing)
-Maintaining Communication Between outsourcing Creative and Marketing Firms we dealt with and reported outcoming results to the Marketing Head
May 2019 To December 2020

Search Engine Optimization Specialist

at Andalusia Group for Medical Services
Location : Egypt - Cairo
My Job Responsibilities Included:
- Managing Andalusia's "Sanable" Polyclinics in Jeddah Website and its SEO (as my main Task)
-Managing Andalusia's Dental Care Unit in Jeddah Website and its SEO (as a Temporary Task)
-My task was extended to handling 2 other units Andalusia's Hay El-Gam3a Main Hospital in Jeddah - and Andalusia's Kids wellness Unit in Jeddah) (as Temporary Tasks)
-The Last 2 months I was responsible for all units of the SEO department (as a Temporary Task) and reported its progress to the CEO, (Before I resigned)
-Reporting Results to Marketing Managers
-Making Keyword Research for every Business unit I handled and for aiding SEM Targeting
- Reporting Results and Making SEO Audits for specified Companies
January 2020 To May 2020

Digital Marketing Specialist

at Laverde Development
Location : Egypt - Cairo
My Job Responsibilities Included:
-Media buying mainly to in aim of Lead Generation
-Managing Brand's Website and its SEO
-Reporting Results to Marketing Manager
January 2015 To September 2018

Maintenance Engineer

at AMTech3D
Location : Egypt - Cairo
My Job Responsibilities Included:
-Maintaining the Functionality of the firms' 3D Printer Machines
-Choosing Needed Specs for newly received print Requests
-Assuring the quality of the prints
-Designing 3d models and parts on "Solidworks" as per customers request

Education

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Let employers know more about your education; remember, be clear and concise.
March 2019

Diploma, Digital Marketing

at DMArts Academy
Location : Egypt - Cairo
Grade: Excellent
3 months Diploma of theoretical as well as Practical Digital Marketing Arts training
Content:
o Google Ads
o Social media marketing
o Social media Ads (Snapchat Ads-Meta/ Facebook Ads)
o Marketing Automation
o Google Analytics
o Content Marketing
o Strategic Media Planning
o SEO & SEM
o Mobile Marketing
o Web Design
o SM Monitoring & Crisis Management
o Web Design using WordPress
o E-Consumer & Online Shopper Behavior
o Video Content Creation & Marketing
o Google & Social Media Analytics
o Influencer Marketing Through Social Media
o E-Commerce Business Modeling
o Affiliate and B2B Marketing
o SM Moderation & Crisis Management
o Growth Hacking & Performance Marketing
July 2015

Bachelor's degree, Mechatronic And Mechanical Engineering

at The Egyptian Russian University - ERU
Location : Egypt - Cairo
Grade: 3.5 out of 4
Grade: B+Grade: B+
Graduation project grade: A

Specialties & Skills

Team Work

LinkedIn Ads

TikTok Ads

Performance Marketing

Programmatic Ads

Snapchat Ads

Lead Generation

Technical Writing

Google Tag Manager

Facebook Ads

Google Ads

Google Analytics

Media Buying

B2B Marketing

B2C marketing

Marketing

Media Buying

Digital Marketing

Social Profiles

Social Profiles

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Personal Website
URL removed due to policy violation. Please contact support for further information.

Languages

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For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

Arabic

Native Speaker

English

Expert

Memberships

Are you a member of any organization or professional club?
Your professional memberships provide an informative signal about your career aspirations, so add them!
Organization : Egyptian Engineer Syndicate
Membership/Role : Member
Member since : July 2015

Training and Certifications

Digital Marketing ( Training )

BirdMilk Agency
May 2019 (160 hours)

Advanced Digital Marketing ( Training )

Udacity
July 2022

Digital Marketing Professional ( Training )

Udacity
April 2022

Digital Marketing Challenger ( Training )

Udacity
December 2020

Digital Marketing Capstone ( Training )

Coursera
September 2022

Digital Marketing Specialization ( Training )

Coursera
September 2022

Digital Media and Marketing Strategies (with Honors) ( Training )

Coursera
June 2022

Digital Media and Marketing Principles ( Training )

Coursera
April 2022

The Digital Marketing Revolution (with Honors) ( Training )

Coursera
February 2022

Digital Marketing Analytics in Practice (with Honors) ( Training )

Coursera
December 2022

Digital Marketing Analytics in Theory (with Honors) ( Training )

Coursera
November 2021

Marketing in a Digital World (with Honors) ( Training )

Coursera
September 2021

Control of Mobile Robots ( Training )

Coursera
January 2017

Introduction to Programming with MATLAB ( Training )

Coursera
January 2017

Foundations of Digital Marketing and E-commerce ( Training )

Coursera
February 2023

Google Ads Display ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Google Ads Mobile ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Google Ads Mobile ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Google Ads Video ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Google Web Designer Basics ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Google Ads Fundamentals ( Certificate )

Issued in: March 2019 Valid Until: - March 2020

Hobbies and Interests

Share your hobbies and interests so employers can know more about you.
Help employers know more about you by looking at your hobbies and interests

Fan of Al-Ahly Club Of Egypt

Reading Fiction

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