Senior Executive - Commerce
Publicis Groupe
Total years of experience :8 years, 9 Months
Responsibilities included: Planning, implementing, managing and reporting Online Advertising
and digital marketing campaigns to fulfill the aim of revenue incremental increase on monthly basis through lead generation
- Responsible for Planning, Executing, Managing & Optimizing B2C Online Marketing
Performance campaigns for all Almentor.net online paid presence
- Provided Daily, Weekly and Custom Performance reports highlighting brand's performance and trends
-Contributing to a 4x growth in the number of subscribers between year 2021 and 2023, and the decrease of the CPA to nearly one third of its original value
Planned & Managed B2C Performance campaigns for Almentor.net along with Almentor's Projects (Hesas Masr, Mawada among others)
-Planned & Managed B2B lead acquisition campaigns for Almentor.net,
-The pilot B2B campaigns proven to be a huge success leading to the establishment of a B2B dedicated team
BirdMilk Advertising Agency logo
Digital Marketing SpecialistDigital Marketing Specialist
BirdMilk Advertising Agency · Full-timeBirdMilk Advertising Agency · Full-time
Jan 2021 - May 2021 · 5 mosJan 2021 - May 2021 · 5 mos
Cairo, EgyptCairo, Egypt
My Job Responsibilities include
-Handling Media Buying & Pay Per Click (PPC) campaigns
(Mainly Google Ads & Derivatives -SEM-GDN & YT Ads)
-Campaign Bidding Strategies from CPC, CPV, CPM & CPL
-Targeting Chosen Personas received from Account Managers
-Reporting Results to Account Managers and Firm Owners
-Making SEO Audits
-Making Keyword Research for both SEO and SEM Purposes
BETA Egypt logo
Digital Marketing SpecialistDigital Marketing Specialist
BETA Egypt · Full-timeBETA Egypt · Full-time
Jul 2020 - Dec 2020 · 6 mosJul 2020 - Dec 2020 · 6 mos
Cairo, EgyptCairo, Egypt
My Job Responsibilities Included:
-Strategic Media Planning (Digital Strategy) for the Brand's Digital Presence
-Handling Social Channels of the Brand (Social Media Marketing)
-Maintaining Communication Between outsourcing Creative and Marketing Firms we dealt with and reported outcoming results to the Marketing Head
My Job Responsibilities Included:
- Managing Andalusia's "Sanable" Polyclinics in Jeddah Website and its SEO (as my main Task)
-Managing Andalusia's Dental Care Unit in Jeddah Website and its SEO (as a Temporary Task)
-My task was extended to handling 2 other units Andalusia's Hay El-Gam3a Main Hospital in Jeddah - and Andalusia's Kids wellness Unit in Jeddah) (as Temporary Tasks)
-The Last 2 months I was responsible for all units of the SEO department (as a Temporary Task) and reported its progress to the CEO, (Before I resigned)
-Reporting Results to Marketing Managers
-Making Keyword Research for every Business unit I handled and for aiding SEM Targeting
- Reporting Results and Making SEO Audits for specified Companies
My Job Responsibilities Included:
-Media buying mainly to in aim of Lead Generation
-Managing Brand's Website and its SEO
-Reporting Results to Marketing Manager
My Job Responsibilities Included:
-Maintaining the Functionality of the firms' 3D Printer Machines
-Choosing Needed Specs for newly received print Requests
-Assuring the quality of the prints
-Designing 3d models and parts on "Solidworks" as per customers request
3 months Diploma of theoretical as well as Practical Digital Marketing Arts training Content: o Google Ads o Social media marketing o Social media Ads (Snapchat Ads-Meta/ Facebook Ads) o Marketing Automation o Google Analytics o Content Marketing o Strategic Media Planning o SEO & SEM o Mobile Marketing o Web Design o SM Monitoring & Crisis Management o Web Design using WordPress o E-Consumer & Online Shopper Behavior o Video Content Creation & Marketing o Google & Social Media Analytics o Influencer Marketing Through Social Media o E-Commerce Business Modeling o Affiliate and B2B Marketing o SM Moderation & Crisis Management o Growth Hacking & Performance Marketing
Grade: B+Grade: B+ Graduation project grade: A
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