أحمد اليافعي

- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives and ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.
- Develop short and long term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
- Managing brands under Dubai Holding Entertainment to ensure consistent communication of
the organisation’s mission and values across all channels and to ensure that the integrity of the brand
is maintained and always promoted.
- Developing and overseeing the delivery of a corporate communications strategy to build the
organisation’s brand and reputation, including writing and editing effective copy.
- Developing a stakeholder engagement strategy to maximise relationships with clients, investors,
partners and intermediaries.
- Providing a new structure and framework in terms of branding and marketing from which the team
can develop marketing activity to support the organisation’s activities, including market research, sales collateral and advertising.
- Identifing and effectively utilise a range of channels to deliver successful results including above the
line, direct and digital marketing.
- Monitoring and measuring the effectiveness of all marketing/communications activities.
- Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
- Managing internal communications across Dubai Holding Entertainment.
- Liaise and coordinate with the advertising agencies and media companies.
- Overlook all press releases and maintain a constant supply of articles for the media partners.

Responsibilities include but not-limited to:
- Setting and meeting performance targets for speed, efficiency and quality.
- Managing the daily running of the call center.
- Liaising with supervisors, team leaders, operatives and third parties to gather information and resolve issues.
- Maintaining up-to-date knowledge of industry developments and involvement in networks.
- Coordinating staff recruitment, including writing vacancy advertisements and liaising with HR staff.
- Reviewing the performance of staff, identifying training needs and planning training sessions.
- Recording statistics, user rates and the performance levels of the center and preparing reports.
- Handling the most complex customer complaints or inquiries.
- Organizing staffing, including shift patterns and the number of staff required to meet demand.
- Coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes.
- Improving performance by raising efficiency and sourcing new equipment to enable this, e.g. new dialing products.

Currently under aviation-based training.

Commercial Manager Responsibilities include:

- Maximizing revenue and profit generation in the outstation via all distribution channels, through the most effective and innovative sales and marketing campaigns, within agreed timescales and budgets, through dynamic and effective leadership.
- To ensure that the airline is positioned as a professional, high quality and unique airline with the highest levels of customer service to our guests, meeting all legal, Governmental and other requirements and regulations.

Managed a number of the bank’s most active branches after going through the “Qyiadee” Leadership training program.

Branch manager Responsibilities include:
- Handling customer complaints and provide quality service to them.
- Observing the account opening processes in order to fulfil data entries as per bank requirement.
- Create methods to market and sell products to walk-in customers to increase the revenues.
- Apply and comply with relevant processes and procedures and control to meet the unit’s needs while providing
efficient service to the customer.
- Maintain strict control of secured negotiable items to avoid loss or misuse.
- Monitoring the custodianship of ATM cards, cheque book, PIN Mailers.
- Responsible for balancing and reconciliation of cheque book and ATM Card and Pin milers and IVR Pin.