احسن إقبال, Category Specialist

احسن إقبال

Category Specialist

Metro Cash & Carry Pakistan Pvt Ltd

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, Marketing and Sales
الخبرة
5 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :5 years, 6 أشهر

Category Specialist في Metro Cash & Carry Pakistan Pvt Ltd
  • باكستان - لاهور
  • أبريل 2015 إلى ديسمبر 2017

Joint Business Planning with key suppliers, contract negotiations, defining terms of trade and devising joint sales & marketing plan for business development

Building the category assortment according to customer needs and market trends

Responsible for pricing, achieving sales and profitability targets; solely responsible for driving the category’s top and bottom line of CBU (end consumers) business

Leading a pivotal role in driving Trade wholesale, HoReCa and O&I business

Developing sales strategies and implementation of lay-out, in-store brand/product positioning, stock optimization, forecasting

Annual contract negotiations with existing suppliers based on yearly performance and negotiating new contracts with new suppliers
Deletion of assortment through tail analysis

Managing direct imports of different articles through different countries which gives competitive edge over market and improved margins for the company

Making building blocks and finalizing projects which will help achieving the annual budget for the category

Customer Manager في Metro Cash & Carry Pakistan Pvt Ltd
  • باكستان - لاهور
  • ديسمبر 2012 إلى أبريل 2014

Operation managements:

Increase the number of the new buying customer (activation
Sales targets achievement as per given targets.
To achieve the margin KPI by making profitable baskets of customers.
Increasing customers portfolio size by adding new customers.
Average sales turnover per customer
Incremental sales by adding the articles in the customer basket across the departments of dry food e.g D&T, S&C as these departments carry good margin.
Represent a positive image to the Customers through in-depth understanding of the business, METRO selling skills, and excellent customer service
Enhance market and competitor knowledge consistently so METRO adapt its strategy accordingly

Customer (analysis)

Customer file maintenance and customer analysis before visit.
Pre planning customer sales and buying trends analysis before visit. Gap analysis regarding the objectives setting and out come post visit.
Objective definition per customer and action plan definition per customer.

Competition

At least one competitor visit monthly and competitors follow-up if needed Competitors' follow-up
Operations

Customer visit

Customer file maintenance on the field
Existing customer visit
Customer visit follow up
Prepare the Feasibility Studies of business Solutions
Weekly planning according to the portfolio priorities
Management of phoning, mailing and faxing
Organize the follow-up of the customer commitments during the visits or per phone
Store tour and sharing information with the DMs for alignment
Scheduling of activity with Customers
Store immersion
Twice a year, customer immersion

Assistant Sales Manager في Dynamic Packaging Pvt Ltd
  • الهند
  • مايو 2012 إلى ديسمبر 2012

May .to December 2012
Dynamic Packaging Pvt Ltd.
Job Title: Assistant Sales Manager

Duties and responsibilities
➢ Managing a territory based on Three large cities of Punjab Gujranwala, Faisalabad and Lahore
➢ To search new prospects and turn these prospects into clients
➢ Managing existing clients like Pepsi Cola Ltd, Nestle, Asian Foods etc
➢ To assist our marketing manager in field visits, Meetings and presentations etc

Assistant Sales Manager في Dynamic Packaging Pvt Ltd
  • باكستان - لاهور
  • مايو 2012 إلى ديسمبر 2012

Managing a territory based on Three large cities of Punjab Gujranwala, Faisalabad and Lahore
To search new prospects and turn these prospects into clients
Managing existing clients like Pepsi Cola Ltd, Nestle, Asian Foods etc
To assist our marketing manager in field visits, Meetings and presentations etc

Sales executive في Warid Telecom Franchise
  • باكستان
  • مايو 2008 إلى نوفمبر 2008

*May 2008 To November.2008
Warid Telecom Franchise.
Job Title: Sales executive

Duties and responsibilities
➢ Selling postpaid connections bundles to industries and companies.
➢ Handling prepaid sales through retailers
➢ Ensuring proper displays and distributions of marketing promotions

Sales Executive في waridtelecom
  • باكستان - سيالكوت
  • مايو 2008 إلى نوفمبر 2008

Selling postpaid connections bundles to industries and companies.
Handling prepaid sales through retailers
Ensuring proper displays and distributions of marketing promotions

Trainee officer في Habib Bank Ltd
  • الإمارات العربية المتحدة
  • أغسطس 2007 إلى سبتمبر 2007

*Aug. 2007 To Sept 2007
Habib Bank Ltd.
Job Title: Trainee officer

Duties and responsibilities
➢ Worked as trainee in operations, Sales and cash department.
➢ Worked on Mises banking software

Other Personal information
➢ Can work under pressure.
➢ Quick learner and follow up all updates in my work.
➢ Excellent team player and communication skills.
➢ Customer Oriented.
Job Description:
❖ 2 Year Sales Manager.
Specialist in everything related to Sales and management
Thank You for Your Interest

الخلفية التعليمية

ماجستير, Marketing and Sales
  • في University of The Punjab
  • أبريل 2012

I have been a good student both academically and extra circular activities. I have been selected on merit in good institutions throughout my educational carrier. I have been captain of cricket team at school and college level.

ماجستير, Marketing
  • في University of the Punjab
  • يناير 2012

* Institution: University of the Punjab ( Faculty of Business) year 2012 * Degree: Master of business administration ( Marketing) * Language: Urdu ( Mother Language), English ( Good), Punjabi ( Good)

Specialties & Skills

Customer Service
Communicator
Institutional Clients
Food Retail
Sales and marketing
ASSISTANT SALES
BSEE/SUPPLY
CLIENTS
MARKETING
SALES EXECUTIVE
SALES MANAGER
SALES THROUGH
SUPPLY CHAIN
TERRITORY

اللغات

الأوردو
متمرّس
الانجليزية
متمرّس
الانجليزية
متمرّس
الأوردو
متمرّس
البنجابية
متمرّس

الهوايات

  • Cricket
    I have been captain of my school cricket team. Played cricket for college university and Metro Cash & carry Pakistan