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Ahsanul Habib, Manager, Sales

Ahsanul Habib

Manager, Sales·Abul Khair Consumer Products Limited

Bangladesh

Bachelor's degree, Business Administration

Work experience

Total years of experience: 17 years, 7 months

Manager, Sales

December 2019 - Present

Abul Khair Consumer Products Limited

Dhaka, Bangladesh

December 2019 - Present

• Spearheaded the development and execution of strategic sales and marketing plans, consistently surpassing value and volume targets while boosting product visibility.
• Streamlined primary sales order management, ensuring precision in secondary sales verification to enhance operational efficiency.
• Designed and implemented targeted marketing initiatives that effectively drove tertiary sales growth, contributing to overall revenue increase.
• Orchestrated market and channel development efforts, successfully launching new distribution channels that expanded market reach and improved sales performance.
• Fostered strong relationships with key stakeholders to support collaborative marketing strategies and drive brand awareness.

Company industry:
FMCG

Divisional Sales Manager

June 2018 - November 2019

Square Food & Beverage Limited

Dhaka, Bangladesh

June 2018 - November 2019

• Crafted and implemented innovative marketing and sales strategies to consistently surpass revenue and growth objectives, enhancing product visibility in competitive markets.
• Oversaw primary sales operations while ensuring meticulous accuracy in secondary sales reporting, optimizing overall sales efficiency.
• Championed the development of new market channels and territories, significantly boosting sales performance and expanding market reach.
• Executed detailed sales forecasting on a monthly, quarterly, and annual basis, providing actionable insights that informed strategic decision-making and resource allocation.
• Fostered strong relationships with key stakeholders, enhancing collaboration and driving collective success in achieving business goals.

Company industry:
FMCG

Sales Training Manager

December 2014 - May 2018

Philip Morris International

Dhaka, Bangladesh

December 2014 - May 2018

• Spearheaded the Sales Training & Development Department at Philip Morris Services India S.A (Dhaka Branch Office), cultivating a vibrant learning culture within the Sales Division.
• Partnered with Sales Management and Human Resources to pinpoint and fulfill training and development requirements for the entire Sales team.
• Designed and executed specialized training programs that significantly improved the skills and performance of Territory Sales Executives and Area Sales teams.
• Enhanced training methodologies to ensure alignment with market trends and sales strategies, driving overall sales performance and team effectiveness.
• Fostered a collaborative environment that encouraged continuous learning and professional growth among sales personnel.

Company industry:
Tobacco Products Manufacture

Field Marketing Manager

May 2013 - November 2014

Philip Morris International

Dhaka, Bangladesh

May 2013 - November 2014

• Spearheaded the creation and implementation of strategic marketing and sales initiatives to maximize shipment volumes and boost overall market performance.
• Led, inspired, and developed a high-performing sales team, promoting a culture of teamwork and achievement.
• Established and surpassed challenging sales targets across various channels, resulting in substantial market growth.
• Fostered robust partnerships with key stakeholders, ensuring alignment with corporate objectives and driving collaborative success.
• Utilized data-driven insights to refine strategies and enhance customer engagement, contributing to sustained sales growth and market presence.

Company industry:
Tobacco Products Manufacture

National Key Account Manager

December 2011 - April 2013

Marico Bangladesh Limited

Dhaka, Bangladesh

December 2011 - April 2013

• Drove product availability across diverse distributor networks and market outlets, enhancing accessibility and consumer reach.
• Improved product visibility and market presence, ensuring optimal positioning within the jurisdiction.
• Developed and trained secondary sales teams, leading to a marked increase in productivity and sales effectiveness.
• Strategically analyzed and optimized the retailing process to adapt to evolving market dynamics.
• Leveraged sales trend analysis to accurately forecast market demand, informing strategic decision-making for future growth.

Company industry:
FMCG
Job role:
Sales

Territory Manager

May 2008 - May 2011

Nestle Bangladesh Limited

Dhaka, Bangladesh

May 2008 - May 2011

• Strategically expand and optimize direct distribution channels to enhance product reach and market penetration.
• Ensure maximum availability and visibility of products to drive significant sales growth and market share.
• Build and nurture strong relationships with key customers, resulting in increased loyalty and satisfaction levels.
• Organize and execute high-impact conferences for key clients, boosting brand awareness and customer engagement.
• Lead and manage the secondary sales force, implementing performance metrics to maximize results and drive team success.
• Utilize data-driven insights to refine marketing strategies and improve overall sales performance within the territory.

Company industry:
Food & Beverage Production
Job role:
Sales

Education

Khulna University

June 2006

June 2006

Bachelor's degree, Business Administration

Bangladesh

Government M M City College

December 1999

December 1999

High school or equivalent, Science

Bangladesh

St. Joseph's High School

December 1997

December 1997

High school or equivalent, Science

Bangladesh

Skills

Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Sales Operations
Expert
Sales Operations
Expert
Distributions
Expert
Distributions
Expert
Sales Training
Expert
Sales Training
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Sales Training
Expert
Sales Training
Expert
Sales
Expert
Sales
Expert

Languages

English
Expert
Bengali
Native Speaker

Training and Certifications

Training
Channel Category Sales Strategy
Nestle Bangladesh Limited
Aug 2008
Frontline Leadership Training Program
Absolute Solution
May 2009
R2M Strategy
Nestle Bangladesh Limited
Mar 2010
Consumer Response (CoRe) Territory Management Program, Understanding Consumer Response
Phillip Morris International
Jun 2013
Relationship Management Program
Marico-Designed by HF Mulla Associates-India
Jan 2013
Commercial Program Workshop
Philip Morris Fortune Tobacco Company - Manila, Philippine
Dec 2014
CoRe Accelerated Program
STRATX - Content Designed By Phillip Morris International - Hong Kong
Jun 2014
Attachment With IPM India - Learning & Collaboration
Philip Morris Services India SA - India
Jan 2015
Managerial Skills Workshop - TTT
Asia Training Hub - PMI
May 2015
Delivering @ PMI - TTT - Understanding yourself, Working with others effectively, Customer focus
Asia Training Hub - PMI
Jun 2015
Commercial Organization Development - Asia Boot Camp
Philip Morris International - Philippines
Dec 2015
Managerial Skills Program - Module II - Networking, Managing Team Performance, Managing Conflict
ASIA TRAINING HUB - PMI
Feb 2016

Hobbies

  • Dedicated to personal health through consistent strength training.