Aicha Al Ansary, Digital Marketing Specialist

Aicha Al Ansary

Digital Marketing Specialist

Verzasca

Location
Saudi Arabia
Education
Master's degree, Digital Marketing and Communication
Experience
19 years, 0 Months

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Work Experience

Total years of experience :19 years, 0 Months

Digital Marketing Specialist at Verzasca
  • Saudi Arabia - Riyadh
  • February 2022 to June 2022

Search Engine Marketing (SEM)
Search Engines Optimization (SEO)
Social Media Marketing (SMM)
Pay-per-click Marketing (PPC)
Marketing strategies and plans
Marketing Management
Influencer Marketing
Content Marketing
Marketing Analytics
Email Marketing
Lead Generation
Data Analysis

Create, monitor, and analyze advertising campaigns
Google Ads
Youtube Ads
Twitter Ads
Snapchat Ads
TikTok Ads
Facebook/Instagram Ads

Create, manage and market digital
E-commerce stores on:
Amazon for sellers
Noon for sellers
Salla platform
Instagram shops
Facebook shops
Google Merchant, Google Shopping

Social Media Manager at Maximum Boundaries Consultancy Bureau
  • Saudi Arabia - Jeddah
  • September 2021 to October 2021

During a one-month project I performed the following tasks for the company:
Strategic planning for the digital presence of the brand
Create social media business accounts: Facebook, Twitter, and Linkedin.
Content planning, one year of content writing for social media.
Designing content for social media via Canva.

Web Content Writer at California Gym Tunisia
  • Tunisia - Tunis
  • April 2021 to July 2021

I didn't work there! I was a client but I took the initiative myself to write personal blogging content for the club platform as an affiliate content writer. I was able to really catch the eye of the clients and get engagement from the club clients and follow up on what I was sharing with them.
I have been experimenting with how personal blogging can be effective in creating interaction with club clients in a private client social network.

Social Media Marketing Intern at Element 7
  • United States - California City
  • November 2020 to January 2021

Social media strategist role on the following assignments:

Instagram content planning.
Instagram post content scheduling.
Copywriting for Instagram content.
Designing the content of Instagram posts using Canva.

Director at Ideal Business Ideas
  • United Arab Emirates - Ras Al Khaimah
  • September 2019 to November 2020

At the age of twenty-nine, I had the opportunity to first try setting up my own business.
The company's field was in feasibility studies, market studies, investment opportunities, and management consulting.
The company was established in the United Arab Emirates - the free zone in the state of Ras al-Khaimah.
The company was terminated after a year due to a lack of adequate support and facilities for a small entrepreneur.

Host at Booking.com & Airbnb
  • Tunisia - Tunis
  • February 2019 to November 2020

Another freelancing experience, with personal investment, getting to know new people and fostering social connections.
With learning to satisfy and serve different customers directly and anticipate their needs.
Enhancing practical knowledge of marketing applications and e-commerce algorithms in the field of hotel and real estate industry.

Customer Service Representative at STB Bank
  • Tunisia - Tunis
  • July 2020 to August 2020

I have worked in the bank's customer service and learned how to work with MoneyGram transfers similar to Western Union transfers and other global instant bank transfers.

Real Estate Salesperson at Meta
  • United Arab Emirates - Al Shamkhah City
  • January 2017 to February 2020

I learned and tested the use of social media and selling sites in real estate marketing in different countries. I have special experience in this field and effective results leading to sales and leases.

Human Resources Assistant at Hôtel Sheraton Tunis
  • Tunisia - Tunis
  • September 2019 to October 2019

It was one of my best practical experiences.
Those were the boring tasks of reviewing and arranging personnel files.
Nevertheless, I learned how a friendly organizational environment affects me as an employee and motivates me to perform the most difficult tasks.

Research Assistant at Freelance
  • Saudi Arabia - Riyadh
  • January 2016 to October 2019

Among the tasks that I help researchers with:
Assistance in searching for a research proposal.
Assistance in collecting previous studies.
Help summarize previous studies.
Assistance with surveys and information gathering
Assist in data classification and analysis.
Assistance with graduation projects.
Help follow APA indexing.
Assistance in summarizing and paraphrasing while preserving intellectual rights.

Event Manager at Shaqra University
  • Saudi Arabia
  • March 2017 to October 2018

My duties have included:
First - Rent the activities hall from the university with a specific down advanced payment to the
university.
Second - Supplying the appropriate equipment such as tables and chairs and dividing the space.
Third - Dividing the activities hall into tables that are rented to invited small merchants.
Fourth - Marketing the event inside and outside the university, local marketing, online/offline processing, and sending invitations.
Fifthly - Supervising the event and assisting the merchants in selling.
Sixth - Mediating between sellers and buyers, and between the university administration and sellers.

Teacher at Ministry Of Islamic Affairs, Dawah and Guidance
  • Saudi Arabia - Riyadh
  • January 2003 to January 2016

Elderly teaching
Children's teaching
Arabic Language
Holy Quran

I helped older women learn to read and memorize
I helped children with extracurricular activities
I helped to organize, manage and participate in volunteer events
I helped organize social activities

Executive Secretary at FQR Group
  • Saudi Arabia - Riyadh
  • January 2010 to January 2011

A voluntary project and cultural awareness content was created by a large group of youth people from different Arab countries via the Internet.
I contributed to the creation of virtual communities and groups through social networks.
I contributed to the establishment of a website and official pages.
I played the role of presenting meetings and coordinating between the guest and the audience.
I contributed to the editing of the audio content.
I helped set up voice chat rooms and podcasts with guests of Arab intellectuals.
I contributed to the establishment and expansion of networks of communication, correspondence, and public relations via the Internet.
I participated in the marketing of recorded content and invited the public to attend live meetings.

Content Coordinator at Asila media
  • Saudi Arabia - Riyadh
  • January 2008 to February 2009

I worked with the company when it was taking over program projects on MBC Group.
(First Monday, Life is word, The keystone)
I was making a contribution to the setup team in the weekly news follow-up content.
I was reporting to the show's presenter and using an internet search to gather content.

Content Writer at Islam Today
  • Saudi Arabia - Riyadh
  • January 2006 to January 2007

A service for sending short messages via mobile to subscribers
Searching for cultural content online
Submit weekly content to the editor-in-chief
Writing and copyright
Summarize and quote

Education

Master's degree, Digital Marketing and Communication
  • at APBS Avicenne Business School
  • June 2022

Graduated with a Professional MBA

Bachelor's degree, Business Administration and Management
  • at Al-Imam Muhammad Ibn Saud Islamic University
  • January 2016

Specialties & Skills

E commerce
Copywriting
negotiation
MARKETING
LEADERSHIP
PROPOSAL WRITING
RESEARCH
marketing mix
market research
marketing management
marketing strategy
marketing communications
marketing research
marketing solutions
marketing systems
digital marketing
marketing support
planning

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Training and Certifications

Marketing Tools: SEO (Training)
Training Institute:
LinkedIn
Date Attended:
November 2021
Duration:
1 hour
Digital marketing: SEO, Analytics, and Online presence (Training)
Training Institute:
Edraak إدراك
Date Attended:
November 2022
Yoast WordPress for beginners (Training)
Training Institute:
Yoast SEO
Date Attended:
January 2023
Psychology & marketing (Training)
Training Institute:
معارف
Date Attended:
January 2023
Digital Advertising - Managing Paid Campaigns (Training)
Training Institute:
Edraak إدراك
Date Attended:
December 2022
Duration:
4 hours
Social Media for Leadership (Training)
Training Institute:
LinkedIn
Date Attended:
September 2021
Duration:
1 hour
Social Media Marketing: ROI (Training)
Training Institute:
LinkedIn
Date Attended:
September 2021
Duration:
1 hour
SEO: Optimize Your Social Media Profiles (Training)
Training Institute:
LinkedIn
Date Attended:
September 2021
Duration:
1 hour
Advertising on YouTube (Training)
Training Institute:
LinkedIn
Date Attended:
September 2021
Duration:
1 hour
Advanced SEO: Search Factors (Training)
Training Institute:
LinkedIn
Date Attended:
October 2021
Duration:
1 hour
Master Digital Marketing (Training)
Training Institute:
LinkedIn
Date Attended:
November 2021
Duration:
23 hours
Google Ads Essential Training (Training)
Training Institute:
LinkedIn
Date Attended:
November 2021
Duration:
2 hours
The History of Film and Video Editing (Training)
Training Institute:
The History of Film and Video Editing
Date Attended:
January 2022
Duration:
2 hours
Learning Video Production and Editing (Training)
Training Institute:
LinkedIn
Date Attended:
January 2022
Duration:
1 hour

Hobbies

  • Learning