Aidan Fredericks

Part of the team formalizing and expanding the new brand development team, directly contributing to the shift in business focus from purchasing to building new brands. Successfully led the creative direction and strategy for new brands, achieving a run-rate revenue of $12 million and doubling revenue within six months.
Developed data-driven creative strategies that increased revenue and market penetration. New brands like BATCH and HOTBUN achieved a 359% increase in revenue for BATCH and a 33% month-on-month growth for HOTBUN, resulting in the first store opening and expansion into new markets.
Regularly provided strategic insights across multiple teams and brands. Managed high-profile brand identities and maintained social accounts, enhancing brand equity and customer engagement without a dedicated marketing budget.
Acted as a mentor and leader for junior designers, providing constructive feedback and formalizing training sessions to accelerate the onboarding process. This initiative fostered a culture of continuous improvement and innovation within the creative team.
Developed a comprehensive workflow and strategic planning process for new brand development, reducing excess costs and time while ensuring alignment with stakeholders, streamlining creative execution, and enhancing team efficiency.

Developed creative strategies across various sectors, leveraging insights and data to enhance social engagement and digital presence.
Led UX/UI design efforts and collaborated closely with marketing and product teams to create cohesive and engaging user experiences.
Managed a portfolio of global clients in healthcare, aviation, private equity, and banking industries, delivering tailored design solutions that increased engagement and customer satisfaction.
Developed editorial design and content for in-house publications spanning finance and corporate governance sectors. Led the creative strategy and execution for various magazine spreads, collaborating cross-functionally to translate complex industry-specific content into visually compelling and engaging layouts, enhancing the reader's experience.

Oversaw creative projects across international markets, ensuring brand consistency and adapting strategies to diverse cultural contexts.
Worked with diverse teams and stakeholders globally to conceptualize and execute brand content across multiple platforms, ensuring cohesive brand narratives.
Increased member portal usage by 40% through innovative design solutions, showcasing strong communication skills and a user-centric approach.

Led creative direction for global branding initiatives, incorporating market research to drive data-driven design decisions and client engagement strategies.
Developed and executed strategies that supported client growth, including the creation of comprehensive brand guidelines and effective outreach collateral.
Engaged with community stakeholders to gather insights and feedback, translating them into actionable design strategies.

Collaborated with founders to develop the brand identity and direction.
Maintained their visual and brand identity, leading both print and digital projects, including supporting the development of the Sweetgreen mobile application and online ordering platform.
Contributed to Sweetgreen's growth into a $5.3 billion industry leader.