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تم إلغاء حظر المستخدم بنجاح
Aidan Fredericks, SENIOR CREATIVE LEAD, GLOBAL

Aidan Fredericks

SENIOR CREATIVE LEAD, GLOBAL·KITOPI

الإمارات العربية المتحدة

ماجستير, Exhibition Design

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 3 أشهر

SENIOR CREATIVE LEAD, GLOBAL

يوليو 2022 - حتى الآن

KITOPI

دبي، الإمارات العربية المتحدة

يوليو 2022 - حتى الآن

Part of the team formalizing and expanding the new brand development team, directly contributing to the shift in business focus from purchasing to building new brands. Successfully led the creative direction and strategy for new brands, achieving a run-rate revenue of $12 million and doubling revenue within six months.
Developed data-driven creative strategies that increased revenue and market penetration. New brands like BATCH and HOTBUN achieved a 359% increase in revenue for BATCH and a 33% month-on-month growth for HOTBUN, resulting in the first store opening and expansion into new markets.
Regularly provided strategic insights across multiple teams and brands. Managed high-profile brand identities and maintained social accounts, enhancing brand equity and customer engagement without a dedicated marketing budget.
Acted as a mentor and leader for junior designers, providing constructive feedback and formalizing training sessions to accelerate the onboarding process. This initiative fostered a culture of continuous improvement and innovation within the creative team.
Developed a comprehensive workflow and strategic planning process for new brand development, reducing excess costs and time while ensuring alignment with stakeholders, streamlining creative execution, and enhancing team efficiency.

مجال الشركة:
المطاعم وخدمات الطعام

SENIOR DESIGNER, GLOBAL

يناير 2019 - يوليو 2022

Clermont Group

دبي، الإمارات العربية المتحدة

يناير 2019 - يوليو 2022

Developed creative strategies across various sectors, leveraging insights and data to enhance social engagement and digital presence.
Led UX/UI design efforts and collaborated closely with marketing and product teams to create cohesive and engaging user experiences.
Managed a portfolio of global clients in healthcare, aviation, private equity, and banking industries, delivering tailored design solutions that increased engagement and customer satisfaction.
Developed editorial design and content for in-house publications spanning finance and corporate governance sectors. Led the creative strategy and execution for various magazine spreads, collaborating cross-functionally to translate complex industry-specific content into visually compelling and engaging layouts, enhancing the reader's experience.

مجال الشركة:
الخدمات المالية

DESIGN MANAGER, GLOBAL

أغسطس 2016 - يناير 2019

Aetna International

دبي، الإمارات العربية المتحدة

أغسطس 2016 - يناير 2019

Oversaw creative projects across international markets, ensuring brand consistency and adapting strategies to diverse cultural contexts.
Worked with diverse teams and stakeholders globally to conceptualize and execute brand content across multiple platforms, ensuring cohesive brand narratives.
Increased member portal usage by 40% through innovative design solutions, showcasing strong communication skills and a user-centric approach.

مجال الشركة:
خدمات الرعاية الصحية الأخرى

ASSOCIATE CREATIVE DIRECTOR, GLOBAL

أغسطس 2015 - يناير 2016

Bridge International Academies

Nairobi، كينيا

أغسطس 2015 - يناير 2016

Led creative direction for global branding initiatives, incorporating market research to drive data-driven design decisions and client engagement strategies.
Developed and executed strategies that supported client growth, including the creation of comprehensive brand guidelines and effective outreach collateral.
Engaged with community stakeholders to gather insights and feedback, translating them into actionable design strategies.

مجال الشركة:
التعليم العالي

DESIGNER

أغسطس 2012 - يونيو 2015

Sweetgreen

مقاطعة كولومبيا، الولايات المتحدة

أغسطس 2012 - يونيو 2015

Collaborated with founders to develop the brand identity and direction.
Maintained their visual and brand identity, leading both print and digital projects, including supporting the development of the Sweetgreen mobile application and online ordering platform.
Contributed to Sweetgreen's growth into a $5.3 billion industry leader.

مجال الشركة:
إنتاج الأغذية والمشروبات

التعليم

George Washington University

يونيو 2013

يونيو 2013

ماجستير، Exhibition Design

الولايات المتحدة

George Washington University

يونيو 2013

يونيو 2013

ماجستير، Masters of Arts, Exhibition Design

الولايات المتحدة

Catholic University of Americ

أغسطس 2011

أغسطس 2011

بكالوريوس، Bachelor of Science, Architecture

الولايات المتحدة

Catholic University of America

يونيو 2011

يونيو 2011

بكالوريوس، Architecture

الولايات المتحدة

Skills

Brand Management
Expert
Brand Management
Expert
Brand Building
Expert
Brand Building
Expert
Multi channel Marketing
Expert
Multi channel Marketing
Expert
Creative Direction
Expert
Creative Direction
Expert
Art Direction
Expert
Art Direction
Expert
communication
Expert
communication
Expert
INTEGRATED DIGITAL ENHANCED NETWORK (IDEN)
Expert
INTEGRATED DIGITAL ENHANCED NETWORK (IDEN)
Expert
GOVERNANCE
Expert
GOVERNANCE
Expert
CORPORATE GOVERNANCE
Expert
CORPORATE GOVERNANCE
Expert
EDITORIAL DESIGN
Expert
EDITORIAL DESIGN
Expert
BRANDING
Expert
BRANDING
Expert
ONBOARDING
Expert
ONBOARDING
Expert
PLANNING
Expert
PLANNING
Expert
PRIVATE EQUITY
Expert
PRIVATE EQUITY
Expert
PURCHASING
Expert
PURCHASING
Expert
RESEARCH
Expert
RESEARCH
Expert
project management
Expert
project management
Expert
technical proficiency
Expert
technical proficiency
Expert
team leadership
Expert
team leadership
Expert
analytical thinking
Expert
analytical thinking
Expert

اللغات

الانجليزية
اللغة الأم