Mirza Aijaz Ali Baig

Key Responsibilities:

 Reporting to Regional Sales Manager.
 Handling Major customers of Riyadh region like
o LULU
o OTHAIM
o DANUBE
o SADHAN
o CARREFOUR
o NESTO
 Sales growth in LULU - 52% Growth.
 Sales growth in DANUBE - 36% Growth.
 Sales growth in SADHAN - 43% Growth.
 Sales growth in CARREFOUR - 27% Growth. .
 Sales growth in NESTO - 39% Growth.
 Handling Sales Team of 4, and Merchandising team of 9, for the achievement of company objectives.
 Managing deliveries and POP materials with warehouse in-charge & make sure to implement in the market as per agreed plans.
 Submitting Sales Targets to Sales Team and Explaining / Helping how to achieve target by product wise and volume wise to make achievable.
 Motivating the sales team and giving full brand information for the achievement of Sales Targets.
 Preparing and finalizing annual contracts with maximum benefit to both company & customers (WIN WIN Strategy )
 Special care for PROMO CALANDER for more sales generation and more benefits to our company.
 Focusing on
o New customers and
o New sku’s listing
o Listing of Missing sku’s if not listed.
 Monitoring out of stock situation in markets and follow up to book the same.
 Making collection plan for all salesman on weekly basis to collect the invoices before due date.
 Managing all on-going Promotional Weekly Flyer, Price Off Floor Displays, Gondola Displays, Shelf Displays attractive checkouts with attractive look and proper price tags with competitive price for all market with maximum benefit to our company, to endorse high merchandising values that reflect company’s image by being creative, inviting and expressive with good displays in all markets.
 Implementing marketing campaign for product launches including indoor and outdoor activities to build brand identity and scheduling sampling programme as per management requirement.
 A strategic vision on how the retail environment will develop in future.
 Working closely with marketing team to developing new POSM & Promotions.

 Making sales plan how to achieve sales target on daily, weekly and monthly basis for target achievement.
 Making promotional plans and finalizing for all weekly, monthly, national flyers and in house promotions.
 More care and visits for Hyper Markets in order to maintain good relations and to know competitors activities.
 Preparing Proposals for promotions, floor displays, free goods etc.
 Follow up to collect the invoices before its due date to avoid delay in generating new invoices.
 Maintaining all customer accounts effectively and efficiently by requesting all credit notes deducted by customers to avoid differences.
 Maintaining FIFO method for freshness of products and reducing expiry.
 Maintaining Competitive prices in shelves and following promotion prices as per our requested prices for flier promotion.
 Submitting Competitors activity report as per company requirement.
 Coordinating with merchandisers for creative and eye catching displays.
 Deliveries follow ups as per schedule to avoid rejection of deliveries and out of situation in markets.

 Attending to new customers generating prospects, follow-ups and close the deal by negotiating and satisfying the customer.
 Maintaining complete details and records of Individual customers and having good and healthy relationship with them.
 Preparing and visiting daily and weekly journey plan.
 Preparing and visiting daily and weekly collection plan.
 Preparing day to day customers reports.
 Execution of Sales and Business promotional plans.
 Developing contacts and relations in the markets.
 Carryout Sales plan and achieve sales target.
 Carryout promotion plans, market surveys and competition activities.
 Concentrating on after sales service.
 Coordinating with existing customers for further business and another new introduction.
 Deals in special price negotiations and discounts.