Assistant Manager
Kuwait Clearing Company (Maqasa)
Total years of experience :7 years, 5 Months
• Establishing an annual marketing budget and implementing a marketing plan according to the budget.
• Planning and providing assistance with marketing campaigns and Corporate Social Responsibility (CSR) events.
• Serving as the final point of contact with corporate deliverables prior to their release/distribution, ensuring all formats, aesthetics, and content meet corporate standards and expectations.
• Enhancing the company's profile by developing active marketing strategies and ensuring communications are in line with the business objectives.
• Arranging and managing all marketing documents, content updates, and social media presence.
• Actively promote the company’s news and service development, CSR, and acquisition activities, including the distribution of official news releases.
• Create, design, and manage materials and project marketing as needed.
• Responsible for writing and editing content and distributing social media posts and stories.
• Support the team in preparing and designing new business documents, that includes: RFP, new project pitches and presentations, etc.
• Manage and contribute to the optimization of employee engagement and client interaction.
• Ongoing evaluation of marketing and public relations strategy.
• Ensure marketing materials are up-to-date, accurate, and properly reflect the desired brand and messages.
• Complete other assigned tasks that are in the best interests of the company.
• Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
• Managing the performance of a more junior marketing team that can also include PR and creative staff.
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns and CSR activities.
•Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events and improve brand image.
• Understand the functions of the credit bureau, and stay updated on the latest decisions and circular of the central bank of Kuwait.
• Analyze and generate reports related to commercial subscribers, and provide the necessary support in order to provide a better service.
• Update consumer information, coordinate investigations into data disputes, and deal with credit report queries.
• Additional duties also include marketing projects such as: reviewing and modifying site content, managing social media accounts, planning a marketing strategy, and supplementary research.
• Ensure that marketing projects are delivered as planned and within the budget, to the best possible quality standards.
• Presenting new ideas to increase credit awareness and enhance service outcomes.
• Resolve issues and complaints from customers with an effective solution to reach their level of satisfaction within the policy and procedures of the bank.
• Ensure the right services are sold to the right customers such as; personal and corporate accounts, loans, credit cards, and account certificates.
• Achieve branch sales targets assigned such as new account opening, loan amount, and issuing new credit cards.
• Approve all loan and credit card applications before passing them on to management for a final decision.
• Process the non-cash transaction, such as depositing cheques and print account statements.
• Transform service transactions to appropriate sales opportunities, according to customer demand.
• Ensure full awareness of all products provided and is constantly updated with all changes and amendments to product features, procedures and processes.
• Maximise the cross-selling growth of existing customer base and identify new potential selling opportunities.
• Continuously update skill by participating in professional trainings, go for courses as instructed by management and be willing to contribute acquired knowledge to the development of the bank.
• Provide information to customers on their account status and account balances.
• Providing account services to customers by withdrawing or receiving deposits, cashing checks, transferring amounts, and exchanging currencies.
• Cross-sells bank products by answering inquiries, informing customers of new services and product promotions, ascertaining customers’ needs, and directing customers to a branch representative.
The course specialise in branding and marketing communications. It helps develop skills and learn from leading-edge theories, tools and techniques they need to operate at a strategic and tactical level within global marketing.
The course provides an insight to build on management skills and creativity. The major develop creative knowledge; theoretical and practical skills to build innovative organisations through the management of a creative and diverse mobile workforce.
The course providing a solid foundation in business management that include developing and applying strategies to improve business performance. Manage, improve team and employee performance as well as facilitate change.