Marketing Executive
Equiteq
Total years of experience :1 years, 11 Months
• Support the acquisition, nurturing, and conversion of new prospects through various marketing programs.
• Collaborate with cross-functional teams and external vendors to increase marketing's impact on sales pipeline and revenue.
• Take an active role in all lead generation activities, from lead to qualiJed pipeline opportunities.
• Perform ongoing tracking and reporting of marketing initiatives.
• Help establish a local partner and alliance framework for generating leads.
• Monitor campaign metrics and provide feedback to key stakeholders.
• Ensure sector leads have the necessary collateral for business development and customer interactions.
Collaborating with the marketing and sales team across the entire marketing mix and multiple specialisations )Digital Marketing, PR, Brand, Events
Content writing for various channels such as blog posts, email marketing and social media.
Monitor social channels for trending news and ideas.
Familiar with CRM systems, WordPress, Adobe Creative Cloud )Photoshop, InDesign .
Performing market analysis and research on potential competitors.F