Dy. Manager-Sales
reliance communication ltd
Total years of experience :7 years, 3 Months
•Distribution & retail sales management.
•Handling the GSM, CDMA and Data Device business of the assigned area.
•Handling 6 distributors with turnover of Rs.80 Lakhs, 150 BTS.
•Formulating sales plan, customer acquisition and revenue enhancement strategies of the assigned area.
•Ensured proper maintenance of company’s stock norms with the distributors.
•Implementing company’s distribution strategy and drive distribution expansion.
• Handling a team of 3 supervisors, 10 sales executives and providing direction to execute sales/promotions/launches in sync with area characteristics.
•Setting sales target BTS wise for the team and driving them on daily basis and ensure increase in the market share by achieving the sales targets.
•Opening new counters for widening product availability.
•Ensuring product availability, brand visibility, merchandising, proper execution of trade schemes and promotional offers in market through the team.
•Monitoring competitor activities/trends and devise effective counter measures to keep abreast the changing environment.
•Identifying and organizing retailers meet, special activity at less revenue generating BTS/Area.
•Market work with team and checking DSR on daily bases.
•Tracking & reporting the day-today activities and sending daily/weekly/monthly report to the reporting manager.
•Coaching & training the field force.
•ROI of distributors.
•Distribution sales management.
•Managing the GSM and handset business of the assigned territory.
•Handling 3 distributors with a turnover of Rs.10 Lakhs 45 BTS
•Handling a team of 6 executive and 2 merchandisers.
•Driving the primary, secondary sales, acquisition sales, handset sales targets in the assigned channel and maintaining stock norms.
•Beat work with executive to ensure product availability, schemes, and promotional offers to the trade.
•Opening new outlets to ensure reach of product.
•Tracking daily sales and reporting to superiors on daily bases.
•Supporting the dealers and executives to achieve the targets.
•Initiating marketing activities like visibility, merchandising, kiosk activity in the assigned area.
•Competition tracking.
•On-the-job training to the field force.
•Distribution and retail sales management.
•Was responsible for GSM and Handset business for the territory.
•Handled 4 distributors in Kottayam cluster (Kerala Circle) with a turnover of Rs.90 lakhs and 7 distributors in Trivandrum cluster (Kerala Circle) with a turnover of Rs.1.70 Cr.
•Driving the primary from distributors and ensured proper maintenance of company stock norms.
•Driving business through the team.
•Handled a team of 6 RSE’s, 32 DSE’s, 5 merchandisers and 11 CAF collectors. (Both Clusters)
•Setting the sales targets RSE, DSE wise and tracking them on daily bases.
•Market work with RSE’s to ensure proper execution of Scheme and Promotion offers to the trade in the market.
•Tracking the daily sales business and reporting to reporting manager.
•Motivate & support the team to ensure target achievement.
•Ensure proper visibility, product availability at all counters in the assigned area.
•Tracking market/competitor trends to keep abreast the changing environment.
•Ensuring market health in terms of width and depth.
•Training the team.
•Heading Hutchisson Essar new BTS launch at Kottayam, Pathanamthitta & Idukki (Kottayam Cluster, Kerala).
•Launched almost 130 BTS at Kottayam cluster (Kottayam-Pathanamthitta- Idukki).
•Was responsible for market planning & generating customer acquisition through special activity like house-combining, kiosk activity.
•Ensured proper brand communication through branding, outdoor visibility, leaflets, local daily advertisement etc.
•Ensuring special In-shop branding for all key retailer at Kottayam Cluster.
•Coordination of various new town events & new town retailer meets where direct customer interaction is required.
•Conducting the launch with presence of local people representatives.
•Handled a team of promoters and ensured proper training for them.
•Reporting day to day activities to cluster & circle office.
•Retail Sales Management
•Ensuring product availability at all retail outlets and driving secondary on daily bases.
•Handling a team of 15 distributor salesman.
•Ensure proper execution of Scheme and Promotion offers in market.
•Tracking market/competitor trends.
•Ensuring market health in terms of width and depth.