Antony Jonson Lipton Fernando, Managing Director / Chief Executive Officer / Management & Business Consultant

Antony Jonson Lipton Fernando

Managing Director / Chief Executive Officer / Management & Business Consultant

Mahaseelna

Location
Sri Lanka - Colombo 13
Education
Master's degree, AMABE - Business Management
Experience
31 years, 4 Months

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Work Experience

Total years of experience :31 years, 4 Months

Managing Director / Chief Executive Officer / Management & Business Consultant at Mahaseelna
  • Qatar - Doha
  • My current job since August 2017

Considering the growing demand of Food supplies in Qatar, especially after the GCC blockade we have created this organization to Import foodstuff from potential countries and to fill the gap in the market to make Qatar a self sufficient place for its population.
• Identifying, developing and directing the implementation of business strategy to have uninterrupted supply of foodstuff in Qatar .
• Providing quality foodstuff with highest standards and hygiene to make healthier Qatar.
• Focusing on future and negotiating with Qatar Government to have our own local production channel in Qatar.

Managing - Business Development at Union Assurance PLC
  • Sri Lanka - Wattala
  • My current job since July 2018

Responsible for generating new business from the Advisor / Broker sector and meeting production targets by introducing company’s product range to existing and new producers.
Training producers in the companies product range and driving ongoing sales and identifying new opportunities for growth.

• Establish and build new relationships with existing and potential producers that have prospective business that meets the companies underwriting criteria
• Maintain existing relationships in order to protect existing books of business
• Develop an in depth understanding of the company’s products
• Co-ordinate any marketing campaigns to prospects
• Conduct advisor / broker training and presentations
• Provide feedback to the underwriting department to ensure quality service and underwriting standards are maintained
• Assist advisors / brokers with product and business queries
• Assist in general department matters when required

Founder / MD / Chief Executive Officer / Management & Business Consultant at Centric Business Services W.L.L.
  • Qatar - Doha
  • My current job since May 2017

Created the organization to address the highly demanding Business Services and to support new start-ups in Qatar. This organization is serving as one stop shop for all business needs of any organization.
• Identifying, developing and directing the implementation of business strategy and to cultivating the company’s reputation in the market with customers & suppliers.
• Responsible for the Profit & Loss responsibility for the business.
• In charge of leading, motivating and developing the management team.
• Liaising with officials of government departments and regulatory bodies.
• Building client relationships that result in revenue and profitability growth.
• Creating and maintaining links with other trade and professional associations.

Founder / MD / CEO / Recruitment Consultant at LIPTON ASSOCIATES
  • Sri Lanka
  • My current job since January 2002

Responsible for the day-to day running of the business with a particular emphasis on sales and business development. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base.

Identifying, developing and directing the implementation of business strategy.

• Developed the Idea in to Reality to achieve Business Success by setting up the “LIPTON ASSOCIATES" in 2002 and strategically leading & developed the organization to achieve the strategic goals.
• Initially focused on International Trade Services and Finance.
• Setting up the Sub-Contracting Division to cater the Local Construction Market.
• As a support service to the existing clients, Started the Manpower business and Working as a fully authorized agent for the local employers.
• Extended the services of International Trade Services / Finance and Sub-Contracting in the Middle East Market.
• Expanded the Manpower business Internationally to Identify recruitment needs of the prospective employers overseas and establishing long term relationships with them.
• Work closely with the HR / Personnel and respective Departments of the companies to ascertain the staffing requirements.
• Analyzing and approving the job descriptions and setting the minimum requirement for the candidates.

Cultivating the company’s reputation in the market & with customers & suppliers.

Involved in planning & organising the organisation's activities to achieve targets.

Responsible for the Profit & Loss responsibility for the business.

In charge of leading, motivating and developing the management team.

Liaising with officials of government departments and regulatory bodies.

Managing multi-disciplined teams and resolving any conflicting priorities.

Developing business plans and preparing comprehensive business reports.

Improving margins and maintaining a high quality service to clients.

Reviewing, refining and developing the strategy and direction of the company.

Building client relationships that result in revenue and profitability growth.

Responsible for the companies health and safety and legislative adherence.

Creating and maintaining links with other trade and professional associations.

Keeping control of business expenditure, ensuring it's within agreed budgets.

Co- Founder / MD / Chief Executive Officer at QHold Trading and Contracting W.L.L.
  • Qatar - Doha
  • January 2015 to April 2016

Responsible for managing the company's resources and directing the business to achieve set objectives / goals while being a socially responsible organization. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base.

Management & Leadership Success
• Launched / Introduced www.QatarJobMarket.com as one of its kind online job portal to support Qatar's Human Resources need from International market. This is the 1st Job portal launched in Qatar. Within 9 months this was recognized by the Qatar E-Commerce forum held in 2015 and invited us to have a showcase in the event.
• Created custom solutions for the companies to have more effective Facility Management Solutions and to achieved a number of 18 High
Profile Clients including Georgetown University and Johnson's Control within the 1st 6 Months.
• Lead the company in a turnaround effort and achieved profit within 10 Months.

General Manager / Chief Executive Officer at Future Line Enterprises
  • Qatar - Doha
  • August 2013 to May 2015

Lead operations and strategic direction with full responsibility for bottom line factors, including long range planning, product management and software. Provide fiscal, strategic and operational leadership to reduce indebtedness and improve operating results.

Management & Leadership Success

• Lead the company in a turnaround effort and achieved profit within 11 Months.
• Developed productive sourcing relationships throughout Qatar.
• Capitalized on growth opportunities through development and launch of new product line.
• Captured a 20% reduction in operational expenses through process redesigning and optimization.
• Lead a team of logistics, operational and marketing employees who have delivered 4-6 % in continues improvement cost savings programs.

Marketing Specialist / Executive at Qatar Telecom - QTel (Through Key Resources)
  • Qatar - Doha
  • November 2008 to January 2009

Was assigned the duties to monitor the Market presence of the new products and to guide the Field Sales Officer to achieve the set objectives of the Marketing Campaigns / Projects.

Introducing New Products & Services to the Dealers and providing product / knowledge Training.

Make sure the company's Marketing / Merchandising targets are met on time.

Searching for new opportunities and challenging environment for our product portfolio.

Simply Serving as Market Intelligence Officer.

Relationship Executive at Qatar National Bank (Through GKS)
  • Qatar
  • October 2007 to October 2008

Guiding the Sales Team to maintain existing clients and identifying new potential clients with providing best Financial Solutions for them to achieve their Financial Objectives in line with the QNB products & Policies.

Providing quality service to retain existing customers.

Identifying new potential customers.

Making Presentation to the High Profiled / HNW clients & closing sales.

Achieving monthly targets, through team & direct sales.

Assisting the supervisor to make Daily, Weekly and Monthly Reporting.

In addition, performed the duties as a Market Intelligence Officer.

Flash Quote Reporter at Doha Asian Games Organizing Committee (DAGOC 2006)
  • Qatar
  • June 2006 to December 2006

Reporting to the Center Manager who was a direct supervisor of the Media Team and assisting / guiding the external customers to gather information from the Info2006 system for external publications.

Supported the Media Team with providing the Flash Quotes of the Athletes, prior & post events.

Providing the support to the Infostrada Sports Official to Setting up / Organizing / Arranging the Media Centre.

Organize Press Meetings with the Winners to enable the Media to interview & collect more reports on the athlete's achievements.

Interviewing Athletes / Coaches prior to the events and after events and updating Info2006 system for the use of the journalist / interested sources outside.

Facilitate external media to collect maximum reliable information / reports through the Internal Media Systems.

Attending Medal ceremonies and take special coverage on the event.

Coordinating / arranging Press conferences to facilitate the external journalists to meet the winners for the interview.

Marketing Executive / Team Leader at American Express (Middle East)
  • Qatar
  • June 2005 to December 2005

Developed the Direct Marketing plans to achieve more potential business, since Amex has Re-launched the products in the Qatar Market.

Responsible for a team of 10 DSA’s and Providing Sales & Product Training for them.

Guiding & Training the Direct Sales Team.

Product launch for new AMEX Credit & Charge Cards for Qatar Market.

Identifying new potential VIP’s to introduce AMEX Cards / Services.

Making Presentation to the High Profiled / HNW clients & closing sales.

Achieving monthly targets, through motivating DSA

Marketing Administration / Documentation Officer at Qatar Fertiliser Company (S.A.Q.)
  • Qatar
  • October 2002 to May 2005

MARKETING ADMINISTRATION & COMMERCIAL AFFAIRS

Business Process Re-engineering to comply with the International Marketing & Trade Policies.

Supported the IT Department to transform the Marketing Department in to the IT system (JD Edwards & Oracle) to have more control in Finance.

Managing & Controlling day to day operations of the Marketing Operations & Trade Relationships with the Clients & Banks to achieve the Best results to maximize the revenue / profits.

Export / Trade documentation, Cash Management and Receivables / Payment follow up and resolving any problems related to Marketing / Export matters with Buyers, Banks and other relevant authorities.

Coordinating and performing day-today activities related to all planning, scheduling, reconciliation and allocation matters related to the Exports.

Monitoring International Business Relationships, Sales Performances and maintenance of approved / optimum Inventory and Stock levels.

Monitor, perform and co-ordinate Sales / Shipping Order processing activities.

Providing guidance on policies and procedures on Export & Import.

Price / Product verification and reconciliation.

Analyzing customer requirement / specification for future developments.

Collection & maintenance of data associated with Key Performance Indicators (KPI's) for continual improvement of the process.

Office Manager / Personal Assistant to Group GM / CEO (Senior Executive) at Gulf Falcon Group
  • Qatar
  • November 2001 to September 2002

GENERAL MANAGER'S OFFICE

Being the Administrator of the GM / CEO's Office, provided comprehensive Secretarial / Administrative support to GM / CEO.

Acted as a decision maker on behalf the GM / CEO in his absence.

As a overall Head of the Administration and Operations of the group I have been assigned with the task of Guiding & Training the Middle Managers and the Executives in the key areas of General Administration, International Trade / Marketing, Credit Operations & Administration.

Monitoring International Business Relationships and conducting surveys to improve the quality of the Business Relationships / Services.

Providing guidance on policies and procedures on Administration, Operations and Export & Import.

Analyzing Reports / Data received from various division, compiling the same and present it in a manner to GM / CEO to take quick decisions.

Internal Controls Officer / Auditor at Seylan Bank Limited
  • Sri Lanka
  • April 2000 to October 2001

TREASURY & INTERNATIONAL AUDIT (SPECIAL TEAM)

Being a Senior Member of the Audit Team, Review & Setting up the policies / new targets of the all operational aspects of the International Trade / Treasury & Banking operations.

Re-structured the Departmental & Branch administration policies within the Bank.

Served as a Compliance Officer for INL / ITS & TRYand reported directly to the DGM INL and DGM IAD.

Analyzing / upgrading of work flow/process and Trade Finance System (EXIMBILLS).

Provided technical support for implementation of the new Trade Finance System (TRADE INNOVATION).

Senior Banking Assistant at SEYLAN BANK LIMITED
  • Sri Lanka
  • January 1993 to March 2000

Head Office Departments : Treasury, Finance, Electronic Data Processing, Reconciliation

Branches : Grandpass, Maradana, Old Moor Street, Puttalam, Katuneriya, Batticaloa

INTERNATIONAL TRADE FINANCE / SERVICES

• Worked as a first line authorizing officer for Checking / Authorizing and releasing SWIFT Messages.
• Checking of Trade Documents.
• Follow up for bills payments, Bills negotiation, Bills receivable and bills purchasing facilities etc. and Nostro / Vostro Reconciliation.

CREDITS & OPERATIONS

• Worked as Officer in-Charge of the Credit Departments at Branch level
• Main responsibilities were identifying different types of clients and preparation of appropriate loans and advances suiting the customers best as Overdrafts, Housing Loans, Import Loans, Bank Guarantees etc.
• Identifying different types of clients and Canvassing of retail & corporate credit worthy and potential clients to grant credit advances such as over drafts, time loans, pledge goods loans etc. Pre-disbursement functions as financial analyzing, obtaining collateral security documentation, approvals and follow up for recovery.
• Preparation statistics for supervision activities for the t o p management and market surveys. Liase with management to achieve given targets.
• Evaluation, Execution, Operational function and security documentation for leasing and hire purchase operations, Value
Added Tax calculation etc.
• Pawning and redemption of gold and Jewelry.
• Credit Card operations including assessment process for granting of Credit Cards obtaining and making payments and recovery of debts etc.
• Identification of problem loans visiting and follow up restructuring and recovery of bad loans, litigation procedures etc.

BRANCH BANKING OPERATIONS

• Assisting in New Branch opening and achieve Deposit Targets through Special Mobilization Schemes.
• Representative for Region for Monthly, Quarterly, Biannual and Annual Marketing Meetings. Coordinator / Supporting
Officer for International Trade Services of our Branch Clients. Maintaining Customer Database (HNW).
• Preparation of all Marketing Statistics / Statements, Progress Reports and Presentations for the Senior Management.
• Well experienced in Cash Operations and Clearing Process.
• Handled Account Opening and Compliance.


ACCOUNTS / FINANCE DEPARTMENT

• Preparation of all Financial and Non-Financial Statements.
• Handled / Supported the system migration / conversion program of NCR to KAPITI System. Coordinator & In-charge for
Y2K project.
• Monitoring Branch's Internal Audit Functions.
• Preparation of Income & Expenditure Budget for Branches.
• Computerized, all Manual reporting to the Senior Management and to the External Auditors.

TREASURY OPERATIONS / SETTLEMENT DEPARTMENT

• Assisting the Officer In-charge for Settlement of Direct and Indirect Money Market & Forex Deals for TOD, TOM, SPOT, SPOT Next and FWD Deals using RTGS & SWIFT.
• Processing / Delivery of Transaction Relating to Fixed Income Securities and Treasury Loans. Foreign Currency Profit Calculation and Accounting for Dealing Room Functions.
• Checking of Deal authenticity and the confirmation with Reuters
• Monitoring & Maintaining of Dealer Limits
• Foreign Currency Position Balancing
• Central Bank A/c and Nostro A/c Funding and Reconciliation Processing of Payments / Receipts for local and foreign transactions. Reconciliation of Payments / Receipts.
• Processing / Delivery of Transaction Relating to Fixed Income Securities and Treasury Loans
• Correspondence with Banks and clients
• Maintaining & Reporting Foreign Currency Cash Flow Statement
• Preparation of Financial and Non-Financial / Management Reports to the Management and to Central Bank

Education

Master's degree, AMABE - Business Management
  • at Association of Business Executives
  • August 2014

Level 7 - Diploma in Business Management

Master's degree, FCMI - Management
  • at Chartered Management Institute
  • February 2013
Diploma, Dip in Human Resources Management
  • at Alison
  • May 2012
Diploma, International Trade Services
  • at Institute of Financial Services
  • January 2004

Certified Documentary Credit Specialist

Diploma, MCIM - Marketing
  • at Chartered Institute of Marketing
  • December 2003
Diploma, MIEx - International Trade & Export Marketing
  • at Institute of Export
  • July 2003
Diploma, Advanced Course on Trade Finance
  • at Financial Sector Management & Support Services
  • September 2000
Diploma, CIMA - Sri Lanka Taxation
  • at Chartered Institute of Management Accountants
  • January 1997
Diploma, Banking & Finance
  • at Institute of Bankers of Sri Lanka
  • March 1993
High school or equivalent, G.C.E. (Advanced Level) - Mathematics
  • at St. Joseph's College
  • August 1992
Diploma, HDip in Computer Studies
  • at Technical Engineering College
  • June 1991
Diploma, English for Communication
  • at University of Warwick
  • May 1991
High school or equivalent, G.C.E. (Ordinary Level ) - General Education
  • at St. Joseph's College
  • December 1990

Specialties & Skills

Sales & Marketing Management
Customer Relationship Management
Bank Relationship Management
Banking & Finance
Human Resources Recruitment
Computer - Kapiti System, Cashier System, Trade Innovation, Eximbills, MS Office and PeopleSoft
Administration & People Management.
ICC Publications (i.e. UCP 500, URC 522, URR 525, Incoterms 2000 (Publication No. 560)
Marketing & Customer Services / Relationship Management
International Trade ( Export / Import )
Treasury Operations & Settlement Process
Business / Process Analysis

Languages

English
Expert
Tamil
Expert
Malayalam
Intermediate
Arabic
Intermediate
Hindi
Intermediate
Urdu
Intermediate

Memberships

Chartered Institute of Marketing - UK
  • Professional Member (MCIM)
  • December 2003
Institute of Export - UK
  • Full Member (MIEx)
  • July 2003
Institute of Bankers of Sri Lanka
  • Member
  • March 1993
Chartered Management Institute - UK
  • Fellow of Chartered Management Institute (FCMI)
  • February 2013

Training and Certifications

Basics of International Banking Operations (Certificate)
Date Attended:
June 2000
Valid Until:
June 2000
Risk Encountered in International Trade and Measures to Mitigate These Risk (Certificate)
Date Attended:
March 2004
Valid Until:
March 2004
Internal Auditing (Certificate)
Date Attended:
April 1996
Valid Until:
April 1996
Branch Operations (Advance) (Certificate)
Date Attended:
January 2000
Valid Until:
January 2000
SWIFT Audit Guidelines (Certificate)
Date Attended:
June 2000
Valid Until:
June 2000
Introduction To Banking (Certificate)
Date Attended:
January 1993
Valid Until:
February 1993
Credit Operations & Micro Lending (Certificate)
Date Attended:
August 1999
Valid Until:
August 1999
Professional Customer Care & Marketing (Certificate)
Date Attended:
November 2008
Valid Until:
November 2008
Credit Administration (Advance) (Certificate)
Date Attended:
January 2000
Valid Until:
January 2000
Treasury Operations & Settlement process (Certificate)
Date Attended:
July 2000
Valid Until:
July 2000
Quality Management System and ISO 9001 : 2000 (Certificate)
Date Attended:
October 2004
Valid Until:
October 2004
Employee Performance Appraisal System (EPAS) (Certificate)
Date Attended:
October 2004
Valid Until:
October 2004